New Businesses on Classon Near Lincoln

A string of storefronts on Classon Avenue beginning at Lincoln Place and running toward Eastern Parway have been renovated, and almost all have new tenants now. The photo above is a few weeks old, but it shows the storefront for Colour Me Silly, a paint-your-own pottery shop that has been open for at least a couple of weeks and has long lines of kids and parents waiting to get in on weekends. Directly to the north, a barbershop opened about a month ago. GMAP
Century 21 is Opening at City Point on the Fulton Mall!

Hey hey, there’s finally word on the biz that will be the anchor tenant for the first phase of City Point in Downtown Brooklyn: According to an article in the Journal, news that Century 21 is taking space in the new building is going to be announced today. The retailer doesn’t intend to open in the location until fall of 2015, but the story notes that it is set to be twice as big as its Upper West Side location. The article also says that the agreement cements City Point’s developers’ ability to start moving forward on the second phase of the project this summer, “675,000 square feet of retail and commercial space and 690 new market-rate and ‘affordable’ apartment units at Dekalb and Flatbush avenues,” and perhaps puts some wind at the back of the third phase, which is slated to be the tallest residential tower in Brooklyn. The transformation we’re witnessing of the Fulton Mall—and the larger Downtown area—is nothing shy of historic for Brooklyn. Here’s the article’s quote from Tucker Reed, president of the Downtown Brooklyn Partnership, on the news: “Fulton Mall…was always the place where Brooklynites came to shop and bump up against each other. …Century 21 is a discount department store for Brooklynites who want to be able to shop at discount prices.” UPDATE: Tom Montvel-Cohen, a spokesman for the developers, has this to say: “[Century 21] is not going to take up all of phase one…it will be in both phases…we expect to be announcing exciting retail tenancies that will be opening in 2012 in phase one.”
Dressing Up Fulton Mall With Style [Wall Street Journal]
What Sort of Retail Will 470 Vanderbilt Get?

As reported by several outlets over the past couple of days, retail spaces are being marketed in 470 Vanderbilt, the war horse on Vanderbilt between Atlantic and Fulton that’s in the process of getting spruced up and will house the HRA within the next year as well as other, private-sector office tenants. The location, obviously, is quite close to Barclays Center, and one of the brokers involved, Daniel Blumberg of GFI Realty Services, told us that he hopes to land retail tenants that will appeal to arena-goers; residents of Clinton Hill, Fort Greene and Prospect Heights; and tenants of the building and their visitors. “We’re definitely reaching out to food retailers,” says Blumberg, who added that he would like to see a version of “Eataly, but on a smaller scale.” The two spaces being marketed are a 7,150-square-foot corner space and a much larger, 14,000-square-foot space that’s mid-block and not connected to the corner space.
GFI Brings Atlantic Yards Retail Corner to Market [Real Estate Weekly]
HRA’s 470 Vanderbilt Move-in Date Pushed Back [Brownstoner]
Development Watch: 470 Vanderbilt Ave. [Brownstoner]
HRA Getting Lease at 470 Vanderbilt [Brownstoner] GMAP
Triangle Sports Building is Becoming a Restaurant

Today Prospect Heights Patch reported that the Triangle Sports Building, put up for sale in January, is rumored to be under contract and will become a neighborhood-friendly restaurant. Apparently five restaurants bid for the space, including Hooters. (Hooters also approached Pintchik about selling…. they declined, but you can only imagine the community board meeting for that one!) Triangle Sports occupied the three-corned building for 97 years. The owners decided to take advantage of rising prices, due to the Barclay’s Center, and retire. They’ve marked down all inventory and will only be open for a few more weeks. Sad to see the business go.
Triangle Sports Sold, ‘Neighborhood-Friendly’ Restaurant Coming In [PH Patch] GMAP
Photo by PropertyShark
Williamsburg Boutique Love Brigade Closing

Love Brigade, the Williamsburg boutique known for its in-house line as well as carrying the work of indie designers, had the telltale “Huge Sale” sandwich board outside its storefront on Grand Street between Roebling and Driggs late last week. A salesperson told us the brick-and-mortar incarnation of the business would be shutting down soon, possibly sometime this week. The shop had been open for a few years, but the salesperson said that online sales have been good enough to justify closing down the physical shop.
Love Brigade [Official Site] GMAP
Vintage Decor Store RePop Expands Into Williamsburg
A few weeks ago the home design and furniture shop RePop, which specializes in vintage and antique pieces, opened a second store in Williamsburg. The first shop, which remains in business, is in Wallabout. The new store is on the corner of Metropolitan and Roebling, in a section of the building that also houses the Roebling Tea Room. Interior shot, on the jump, is certain to please mid-century mod fans.
RePop [Official Site] GMAP (more…)
Williamsburg is Getting a Whole Foods!
Today the New York Post reports that Brooklyn’s second Whole Foods—or perhaps its first, depending on how long the Gowanus build takes—will come Bedford Avenue in Williamsburg. The exact address is 242 Bedford, by North 4th Street, the site of building that has been a stalled eyesore for years. (The rendering above, by the way, is quite old, and perhaps no longer accurate.) The building will also have a New York Sports Club and luxury apartments above the gym and grocery. A bit more on how it’s all going to work: “Other sources say the Whole Foods will have a 9,000-square-foot entrance on the ground floor with the remaining 30,000 square feet underground. Retail asking rents are $150 a square foot on the ground, with much less for the upstairs and downstairs portions. Similarly, the New York Sports Club starts out with 700 square feet on the ground and takes up a portion of the second floor for a total of about 15,000 square feet.” Rumors about Whole Foods setting up shop in WIlliamsburg have been around for ages (though they’re never as popular as the Starbucks-is-coming rumors) but this time around it’s sounding like it’s definitely happening. Along with the Gowanus store, that means Brooklyn should have two Whole Foods within the next few years. Now where’s our Apple Store?
Whole Foods in Billyburg [NY Post] GMAP
Downtown Brooklyn About to be Rolling in Dough
The Panera that’s coming to 345 Adams Street in Downtown looks like it’s just about ready to open. Signage has been put up on the space, and a reader who lives nearby got a close-up photo yesterday showing that “Coming Soon!” posters are on the front window and some furniture has already been installed. Click through to see it.
Panera Moving Into 345 Adams Within a Few Months [Brownstoner]
Lots of Action at 345 Adams Street [Brownstoner] GMAP (more…)
A Different Vision for the Gowanus Whole Foods Site
With a decision looming from the Board of Standards and Appeals’ on the variance Whole Foods Market applied for to build a store larger than zoning allows at 3rd Street and 3rd Avenue, neighborhood think tank the Gowanus Institute released an “alternative development plan” for the site. The blog Gowanus Your Face Off dissected the plan, which calls for building a couple large new buildings that would offer “vocational training, business incubation and support services for entrepreneurs in the culinary and creative industries.” As the blog notes, the space “would be like a Foodie version of the Old Can Factory combined with the Brooklyn Creative league and the 3rd Ward.” Meanwhile, Whole Foods would get 75,000 square feet of space to have a food production space and a storefront, and the little brick landmark on 3rd Avenue would be turned into a “‘Museum of Industry’ to highlight industrial innovation.” Of course, Whole Foods Market owns the site and might not be all that keen on adopting these plans.
The Whole Foods War: Alternative Building Proposal [Gowanus Your Face Off]
Mind the Gap in Downtown Brooklyn
A reader sent in this photo of the signage for the Gap factory store that’s gone up on the Fulton Mall. The grand opening of the store is scheduled for this Friday.
Gap Factory Store Opening on the Fulton Mall Soon [Brownstoner] GMAP
Gap Factory Store Opening on the Fulton Mall Soon
As Racked noted a few days ago, posters have gone up on the Fulton Street building between Smith and Hoyt streets—technically the corner of Gallatin Place—that will soon be a Gap factory store announcing that it’s scheduled to open next Friday, February 24th. It looks like a lot of work still needs to be done above the ground floor, as the photo above shows, but it’s not clear to us whether this is going to be a muti-story outlet. In any case, a peek behind the construction fence yesterday (click through to see a pic), indicated that work on the ground floor is looking like it could conceivably be finished by next week. GMAP (more…)
Williamsburg Waterfront Finally Getting a Supermarket
A lot of people living in the new buildings on and around Kent Avenue are probably pretty excited about a poster that’s gone up in the ground floor of the Edge condo announcing the coming of a “gourmet supermarket.” The building has tried to attract a grocery store operator for many years without success: In mid-2008 the Real Deal reported that it was difficult to find a supermarket willing to pay the steep asking rents in the new building. So what sort of store will it be, exactly? It’s unclear, as reps for the condo declined to comment on specifics, though a tipster passed along this bit of gossip: “I am hearing it will be a new ‘upscale’ brand launched by the Food Town owners.” As Brooklyn 11211 noted, it doesn’t seem like the store will be a Whole Foods even though the company has been rumored to be eying Northside real estate for a long time now. GMAP
Moscot Opens First Brooklyn Outpost on Court Street
Earlier this week the well-known Manhattan eyewear shop Moscot opened its first Brooklyn location on Court Street between Pacific and Dean. Here’s the official line on the store: “Our new shop incorporates the same unexpected blend of elements that make our Manhattan shops so fun, eclectic, and inviting, including period details from our original MOSCOT shop on the Lower East Side (circa 1930), and vintage pieces sourced from around the world that ensure an authentic historical customer experience.” Click through for a shot of the interior. GMAP (more…)
End of a (Short) Era: Morton’s Closes in Downtown BK
Yesterday afternoon several readers got in touch to let us know that the Downtown Brooklyn location of Morton’s the Steakhouse had shut down, and the news was confirmed by a woman who answered the phone at the restaurant. As the Brooklyn Paper notes, the chain was recently purchased by the Texas-based company Landry’s Inc.. The firm has abruptly closed a few other Morton’s locations, including restaurants in Boston and Atlanta. Here’s what a Landry’s spokeswoman had to say about the Brooklyn shuttering (emphasis ours): “Over time, demographics shift and so do the areas in which businesses thrive and it’s because of this that we must close the Morton’s location in Brooklyn. We will continue to operate Morton’s The Steakhouse in Manhattan on 5th Ave. and White Plains on Maple Ave and look forward to serving our guests at these locations.” Morton’s opened to a great deal of fanfare on Adams Street in late 2008. Does the closing cast a pall on the retail renaissance in Downtown? Not according to a statement from the disinterested parties at the Downtown Brooklyn Partnership: “While it is a sad day for Downtown Brooklyn, there is a still a strong appetite for dining options in the district. A dozen restaurants opened in the area in 2011, nine more coming this year, and Downtown Brooklyn property owners get calls daily from eateries interested in space.” Exhibit A: The thriving Shake Shake steps away from the Morton’s location.
Over, Done: Morton’s Closes [BK Paper] GMAP
Photo by Yogma
Triangle Sports Building for Sale
The Journal reports that the Triangle Sports building on Flatbush and 5th Avenue, right across the street from Barclays Center, is for sale. The family-owned store has been in business for nearly 100 years. Its owners cite the economy and “pressure from big-box stores” as reasons for calling it quits, and they’re looking to capitalize on demand for space near the arena. Brokers and other business owners in the area, meanwhile, are talking up how much demand the arena is supposedly generating for commercial space. Here’s what’s going away: “The Flatbush Avenue location of Triangle Sports was an anomaly among small business in the rapidly gentrifying area. It often kept erratic hours and shoppers had to climb a narrow staircase to reach top floors of the shop. But it also had a devoted following of shoppers who liked the customer service and selection of apparel that included Levi’s and Red Wing boots.” And here’s what’s coming: “The retail landscape has been altered throughout the past decade as national chains such as Target and Applebee’s have moved into the Atlantic Center mall along with upscale boutiques on the side streets off Flatbush Avenue. ‘This trend is going to accelerate in a monumental way as we get closer to the arena opening,’ said Timothy King, managing partner with CPEX Real Estate.”
Bowing to Change [WSJ] GMAP
Photo by PropertyShark
Fitness Studio Opens in Former 360 Space in Red Hook
A small gym called Sessions Fit opened a few weeks ago on Van Brunt Street in the space where the acclaimed restaurant 360 used to be (and, more recently, the short-lived Italian restaurant O’ Barone). The studio is offering spinning, boot camp, Pilates and yoga classes for $15 a pop, or $205 for 20-class packs, and personal training sessions for $75 each, or less than that for multiple-session package. The studio is currently offering first-timers a free class. The owner of the business also runs a nonprofit out of the space called N.E.E.D.S. that’s aimed at fighting childhood obesity. On the jump, a photo of the interior.
Sessions Fit [Official Site] GMAP (more…)
A TJ Maxx Will Open on the Fulton Mall
Rumors about a TJ Maxx opening on the Fulton Mall have been swirling around for some time now, and today the Eagle confirms that the retailer is indeed coming to 505 Fulton Street. The property in question is the landmark Offerman Building, which Downtown mega-landlord Al Laboz is renovating and which will have an H&M in an addition that’s currently being built out. (We’d call this the second big tidbit about retail on the mall this week, but we’ve been told yesterday’s buzz about Target signing on for space at CityPoint isn’t true.) Laboz tells the Eagle that the TJ Maxx store will stretch over 23,000 feet on the building’s lower level. The upper floors of the Offerman Building are being converted into residential space.
TJ Maxx Store Coming to Fulton Mall [Eagle]
Offerman rendering via GreenbergFarrow
Can the Fulton Mall Have it Both Ways?
The Observer has a long piece looking at the much-ballyhooed changes to the Fulton Mall that examines whether the new tenants coming to the retail strip—”middlebrow retailers who appeal to both the design and price conscious,” like H&M—will attract “everyone from the blacks who have dominated the mall since it fell into decline decades ago to the white bohemians and businessmen.” The piece is skeptical about whether the new stores and eateries will lure white “brownstone babies”:
“Sure, there is Shake Shack, but besides that, literally and figuratively, the new eateries consist of a barbecue place from Vegas, a candy store called Sugar and Plumm, and a Paneras? These are precisely the kinds of establishments people moved to New York, and now Brooklyn, since they have colonized so much of Manhattan, to get away from. They are fleeing middle American malls, not craving them.”
As is often noted about the Fulton Mall, the street is very much a commercial success as is: The third busiest in the city after Fifth Avenue and Times Square, and the rents are much higher than on Atlantic Avenue or Smith Street.
Will Brooklyn Flock to Fulton Street’s New Chain Stores? [NY Observer]
Photo by onesevenone
Gift Shop Everbrite Mercantile Closing on Van Brunt
The store Everbrite Mercantile Co., which opened a little over a year ago in Red Hook, is calling it quits. (In terms of its bricks-and-mortar operation, anyhow: The business’ website says it will still sell goods over the web and describes the Van Brunt Street store as an “odd retail experiment.”) The shop sold knickknacks, jewelry, clothing and furniture. It’s going to be open today through Sunday, and signs in the window advertise a sale.
Everbrite Mercantile Co. [Official Site]
Everbrite Mercantile Co. Coming to Red Hook [Brownstoner] GMAP
May 21, 2012 | 02:16 PM