New Rentals Site Tries to Cut out the B.S.

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We’ve got no idea if this’ll fly, but it’s an interesting concept: A start-up company with the catchy name of Naked Apartments is trying to change the way apartments are rented in this town. Prospective renters fill out a free, secure anonymous profile that gives them their credit score range. After that, brokers send them offers, which include a proposed commission, a rating of the broker by other renters and apartments that match their search criteria; renters can also request an offer from a specific listing. They’ve got about 5,000 listings on the site now, and just signed a deal with Mark David, so they’re off to a good start. Think it’ll work? Anything that tries to cut down on scamming brokers gets our vote of support.

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