State of the Brownstoner Marketplace
When the Brownstoner Marketplace launched back in July, we were optimistic but had no idea what to expect. The listing platform’s performance in January, though, was a big inflection point. After attracting buy-in from the likes of Fillmore, Apartmentsandlofts.com, Warren Lewis and Ideal Properties back in the Fall, Brown Harris Stevens and Halstead came on…
When the Brownstoner Marketplace launched back in July, we were optimistic but had no idea what to expect. The listing platform’s performance in January, though, was a big inflection point. After attracting buy-in from the likes of Fillmore, Apartmentsandlofts.com, Warren Lewis and Ideal Properties back in the Fall, Brown Harris Stevens and Halstead came on board last month and the section’s pageviews continued their upward trend, topping out at over 400,000 impressions for the month. (Traffic is split pretty evenly between rentals and sales.)
Having the listings in place also allows us to start generating some interesting data on what readers are interested in. Below, for example, is a list of the ten most popular neighborhoods based on the number of times properties were viewed.
1. Park Slope
2. Carroll Gardens
3. Brooklyn Heights
4. Fort Greene
5. Cobble Hill
6. Williamsburg
7. Windsor Terrace
8. Prospect Heights
9. Bedford Stuyvesant
10. Clinton Hill
Thanks to all the firms and brokers who have supported the Marketplace to date. We look forward to continuing to improve the functionality of the platform and to raise the visibility of the properties on it. If you are interested in having your firm set up a direct feed, please send an email to marketplace@brownstoner.com.
If you dont like the Marketplace Listings, dont LOOK!
What I wonder about is if negative comments affect sales. Or is more attention better, no matter what.
I don’t look at the marketplace listings as it seems to cluttered to navigate. If I only want to look at 3br in a neighborhood, I have to look through all the 1br and 2br listings as well, correct? Maybe I’m doing this wrong?
Hey, I live in Carroll Gardens and stumble over the spelling sometimes….But, yeah, I’m not writing a blog.
Well, now I see why more and more of the featured properties are coming from the marketplace — most of the big agencies are listing there.
I find the ten most looked at neighborhoods interesting. I don’t see how that’s “a bunch of crap.” It’s not pretending to be a list of ten best or ten anything other than most looked at.
Yes, it was more fun for us before the marketplace. And there is some inherent conflict on the blog owner’s part; he can’t fully objectively write a post about a listing that’s paying to be here. Yup. But I’m still looking. And the readers are still just as critical.
Holy crap.
2 Rs, 2 Ls.
Carroll.
I too think the page view numbers would be lower if just about all the open house picks, HOTD, etc, didn’t come from the marketplace. This blog has become less interesting and less valid since that business decision was implemented.
Hey Brownie! You sure you didn’t shimmy Clinton Hill in there? Kinda suspect that it juuuust made the cut. 😉
***Bid half off peak comps***
Isn’t in Brownstoner’s best interest to self promote their web traffic with respect to their listings? If they want brokers and FSBOs to list their properties on here it doesn’t hurt to show how much traffic they might get.