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A friend of mine is expecting twins and hoping to move to a larger place in the area. The question is how best to sell a place now.

They own a great co-op in Cobble Hill that brokers told them last spring would go for 1.2 ish (which they thought was high but several brokers priced it around here and things were selling so maybe). In order to trade up, they need to get 950. Would you:

Price at $1.2m and expect low bid?
Price at $1.1m and expect low bid?
Price at $999k and need to get it?
Price at $950k FSBO and need to get it?
Or other?

I think I’d price it low FSBO, but they think nobody is getting asking no matter how reasonable the asking is.

If they can’t sell it, they stay where they are and will be fine. So it’s one of those “if we get our price” sales.

Any ideas?