SOM-designed Toren About to Hit the Market
Toren, the new development at 150 Myrtle Avenue promising “A New Angle on Modern Living,” starts sales tomorrow. The Skidmore, Owings & Merrill-designed tower, reminiscent of a barcode, is 38 stories, with 240 market rate condos and 40 below-market rate condos (The New York Times reported that 10,000 people entered the lottery to buy those…
Toren, the new development at 150 Myrtle Avenue promising “A New Angle on Modern Living,” starts sales tomorrow. The Skidmore, Owings & Merrill-designed tower, reminiscent of a barcode, is 38 stories, with 240 market rate condos and 40 below-market rate condos (The New York Times reported that 10,000 people entered the lottery to buy those units). The top eight floors have eight one-bedroom penthouses and 24 two- and three-bedroom duplex penthouses. William Ross, Director of Development Marketing at Halstead Brooklyn, which is handling the listings, said he isn’t apprehensive about bringing another luxury product on the market, with Oro Condominiums struggling to sell around the corner. “Not this one, this one is special,” he said. Toren’s indoor pool is designed to replicate the Art Deco saltwater pool formerly at the St. George Hotel on Henry Street, once the largest of its kind in the world, and there’s a co-generation plant in the building’s basement. Toren also features a bi-level furnished roof garden with an outdoor movie theatre, indoor library, attended lobby, yoga room and fitness center by Iowa Fitness. Ross said parking is on the second and third floor, not underground, because there’s an old train station right next to the building, possibly the former Myrtle Avenue el’s first underground station. He said the station is too short to accommodate today’s cars. BFC Partners is the developer.
Toren: A New Angle on Modern Living
Toren Listings [Halstead] GMAP
150 Myrtle Revealed As Part of Condo-Mania Event [Brownstoner]
New Details on 150 Myrtle Avenue [Brownstoner]
Has anyone tried walking after dark on Myrtle around Toren? It is quite an experience. I live in Fort Green and after our Jeep was stolen and reported it to the cops, they warned us to never walk around Whitman and Farrugut Public housing after dark, located across the street from the Toren! To get to Dumbo or any banks or shopping on Myrtle you have to walk past the projects.
http://www.arcspace.com/architects/Libeskind/ascent/ascent.html
kind of using the same language.. .
I think the building is great, but the artist got confused when he did the rendering – it’s supposed to be Iowa Fitness INSIDE the building, not Iowa wide open plains OUTSIDE the building. Could really boost the ethanol production in Brooklyn with all the cornstalks that will be sprouting in that acreage.
FYI: Toren is Dutch for tower
Outdoor garden on the 5th and sixth floor??????? it’s a giant skyscraper what the F@#k!!!
Man oh man, this is one butt fugly building. Damn.
regarding the lottery, i have a friend who won a chance to buy an undermarket condo. the one bedrooms and studios are only 10% under from their listings. the better deals are the 2br condos. they’re 20% under. so far, the 10 condos they have released are located on the 3rd floor with the parking garage. he’s still not sure if they are worth buying, because the market seems to be softening and there’s so much inventory in the other developments close by. also, the NYT articles was dead wrong about the number of applicants. there were no more than 2000 applications, NOT 10,000. it seems that 10,000 number was exaggerated to create hype.
I am in love with you zinka for knowing about the old train station.
8:17: If you are towards the south, you can take the J/M/Z and the G is not so bad during the rush. Other times, it sucks.
I really like Williamsburg. Very cool neighborhood and surprisingly family oriented. Unfortunately, the L is the only viable train option and it’s a complete disaster! If I lived there, I’d have to walk or drive to work. Downtown Brooklyn has much better train options.