An essay by Atlantic Yards watchdog Norman Oder describes how the owners, builders and corporate and political sponsors of the Barclays Center have capitalized on Brooklyn and its brand. If you’ve missed any of the recent blow-by-blow, this is a good summary. Most amusing are the details about the Brooklyn Water Bagel Company, which isn’t based in Brooklyn and doesn’t use Brooklyn water in its bagels. “The company’s plan for an arena outlet was derailed — they blamed venting systems — but they’ll still provide water at some arena events. Until then, you can pay $4.50 for a bottle of rootless cosmopolitan Dasani,” said Oder. (Incidentally, Coke is cheaper than water, he reveals.) Above, Barclays in August, rushing to finish construction before opening day.
A Brand Called Brooklyn [Brooklyn Rail]