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April 23, 2009
OPP Floats Some 'Limited Availability Pricing'

Following, perhaps, in the footsteps of Forte (which cut prices on a batch of condos for a limited time), the marketing forces behind On Prospect Park, Richard Meier's flashy building in Prospect Heights, have just introduced some "limited availability pricing" on a handful of units. (Complete listings here.) The most noteworthy is this two-bedroom unit with 1,547 square feet that just hit the market asking a mere $1,003,500. This comes out to $650 a foot, far less than anything we've ever seen listed in the building. We also saw the "limited availability pricing" promoted on two other listings—a two-bedroom and a three-bedroom—though neither get close to the $650 a foot level. Let us know if you see other similar listings pop up. One other thing: Why is the maintenance so high in this building? No J-51? GMAP
Photo by j.morefield
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This looks like a Japanese government building in Tokyo. I'd be interested in whether these offers are typical "bait and switch" like someone was talking about experiencing yesterday.
Posted by: daveinbedstuy at April 23, 2009 9:35 AM
guess this bldg has NO price protection plan else those Biggest Sales buyers mentioned here recently will be getting a huge REBATE from developer
Posted by: more4less at April 23, 2009 9:37 AM
wow, that 2br could be sweet... probably no view but still...
Posted by: denton at April 23, 2009 9:40 AM
it says
"Corner residence overlooks Brooklyn Library & courtyard."
Posted by: bowl of dicks at April 23, 2009 9:46 AM
Smart move by the developer. This is how to move units in this market. Lower prices far enough so people can see enough value that they are worried they might miss out if they don't jump on it (I assume some people will have this reaction to these particular units even if I don't). I doubt this is "limited availability" pricing. Maybe there is enough interest in these units that they sell at a slightly higher price point than what is currently advertised, but then the new market will be set and other pricing will fall in line.
There is a big gap between bid and ask in the market right now, and nothing is selling. The bid sure as hell isn't going up, so the ask has to come down for any sales to take place. Smart sellers will bridge the gap quickly by chopping prices like this. They will sell their inventory and move on while sellers who don't cut prices keep carrying overpriced properties.
Posted by: lechacal at April 23, 2009 9:47 AM
Future welfare hotel...
The What
Someday this war is gonna end..
Posted by: Return of The What at April 23, 2009 9:47 AM
Another thought: It's really good to see some sellers finally realizing that only meaningfully lower prices will move inventory. Let's get this done. Chop the prices and the market starts back up. It's the only way.
I went to an open house recently for a 3 br coop not too far from OPP. The seller had just cut the price by an almost meaningless amount (something like $20k on a price around a millionish). The realtor clearly was still trying to play the same game that worked during the bubble. She called me up the next morning to tell me that she had "several offers in hand" and asked whether I was ready to bid. It was almost pathetically obvious that the offers were imaginary. I was pretty pissed that she would have the gall to lie to me like that, but I didn't have the energy to give her a speech about how unprofessional it is to do business like that. I just told her congratulations on finding potential buyers and wished her luck. The point of the story is that someone like that will fail. She will chase the market down with tiny price cuts and try to pretend the entire time that the seller is holding all the cards. Sellers who just chop now, rip off the band-aid and sell will be able to stop worrying about the market and will probably get out at higher prices than the people who chase the market all the way down to the bottom before finally selling.
Posted by: lechacal at April 23, 2009 9:55 AM
Yes, lechacal. I don't understand the logic behind the "tiny price cuts" If you haven't had any close offers on something after X number of months, why is an additional 5% off (or less in many cases) going to make a difference. It boggles the mind how idiotic some of these brokers are.
Posted by: daveinbedstuy at April 23, 2009 9:59 AM
Is that interior rendering in the ad supposed to be the living room of the apartment, or the lobby? It has all the warmth of the lounge at the international terminal at JFK.
I wouldn't want this place if it was free. Sorry, I just don't get the appeal. Not saying it's inherently awful, just awful for me.
Carry on...
Posted by: Montrose Morris at April 23, 2009 10:02 AM
MM, if you ever get offered this for free, please take it. I'll pay U $1k CASH to take it off your hand.
Posted by: more4less at April 23, 2009 10:06 AM
Lechacal, you should've made offer on that place if you liked it. Just offer your 45% off ask
Posted by: more4less at April 23, 2009 10:07 AM
I'll pay you $4,000. This is how bidding wars start.
Posted by: daveinbedstuy at April 23, 2009 10:08 AM
Small price reduction = make an offer
It is simple code for price is negotiable.
Posted by: crimsonson at April 23, 2009 10:09 AM
has anyone else noticed that cocoran changed it's name to "cocoran sunshine" on these properties? i'm not sure if it's a global change or just for the OPP property...
Posted by: bodhi_brooklyn at April 23, 2009 10:12 AM
" 'Limited Availability Pricing' "
Russian Roulette.
***Bid half off peak comps***
Posted by: Brownstones Half Off at April 23, 2009 10:15 AM
What's the score on this puppy? +50% sold?
***Bid half off peak comps***
Posted by: Brownstones Half Off at April 23, 2009 10:17 AM
eye'ing the flr plan, it doesn't feel like 1500 sq ft. plus the CC is high, real high. does dr man cost that much? or more svcs are provided (ie drop off laundry, valet parking, free car wash per month,.....)?
Posted by: more4less at April 23, 2009 10:21 AM
I won't make an offer if I am dealing with a realtor who is clearly going to act like it's 2007. Most realtors I deal with these days clearly understand where the market is heading and signal flexibility and willingness to deal. But when someone makes up competing offers to try to make it sound like I had just better jump on this right now or else it's going to sell like hotcakes, I'm gone. (to be clear I don't know for a fact that the offers were made up, but I think I have a pretty good bullshit detector and I had a strong suspicion)
And as I have said many times, I can't be bothered to run around lowballing people. I will wait for the market to come down more before starting to make offers. Offering 40% less than ask is not particularly pleasant for either side. I will let the market do my work for me.
Posted by: lechacal at April 23, 2009 10:23 AM
The description says it has east and south exposures but the floor plan is clearly north/south or east/west. For a million bucks would be so diffiecult to have a compass on the floorplan? I'm tickled that my pre-war bedroom has more sq foot than the master here.
Posted by: DeLepp at April 23, 2009 10:29 AM
I am perplexed by this. This place has put up some really great numbers -- it seems to make "largest sales" every couple of weeks. New sales, too -- contracts in 09, at 1100 a foot and up. Why would they need to do this promo, and why such a drastic cut? Were they "painting the tape"? How would it help anyone to do a bait and switch that drastic, if it's a bait-and-switch?
Posted by: joe_the_bummer at April 23, 2009 10:46 AM
joe- maybe their problem is not the market but the design. This has got to be one of the coldest, most unwelcoming residence designs I've ever seen. As glorious as those windows - and I love lots and lot of light- there is no way you'll be keeping them uncovered in the summer. I don't know enough about green design, and I didn't see any touting of it in their descriptions, so my guess is the building design demands a lot of hi-end, energy consuming technology. The kitchen looks like an operating room.
Posted by: bxgrl at April 23, 2009 11:08 AM
bxgirl, I can't see kitchen pics, but I'll take everyone's word for it. it's not my kind of place either. All I'm saying is -- who were those people throwing 1100/foot at this for the last few months (there must have been 5 sales over 2.5MM), and if those deals are real, why would they need to do this? something's fishy.
Posted by: joe_the_bummer at April 23, 2009 11:14 AM
joe- try the meier website. I think that's where they are. the bathrooms look like morgues, by the way. While I love the lightbox effect in the photos, for me that doesn't translate into a liveable space. I have a feeling they been having a very hard time selling because it feels like an office, not a home.
Posted by: bxgrl at April 23, 2009 11:18 AM
Like the style of the apartments and would only take an additional half off sale for me to consider them (jk - but I would need a further material reduction from the 'special offer' price).
Also would need one of the less-overlooked units. One would have to be a real exhibitionist to live in one of the low floor units facing Eastern Parkway.
Posted by: etson at April 23, 2009 11:32 AM
Having been on operating tables I would rather not live in that constant state. I do enjoy looking at the building though. Kitchens remind me of Calvin Klein's offices, you could never find the door handle nor could figure out where you were, but everything was clean and white, including the flowers.
Posted by: DeLepp at April 23, 2009 11:33 AM
yeah. I just checked it out, and they look pretty stark. and you know, I'm not always the best about grabbing a towel when I get out of the shower.
still, someone took a 4Br for over 4MM bones just last month. maybe a saudi? a money launderer? the developer taking one for the team? how do you explain that ridiculously high print, and then this drastic cut within a month?
Posted by: joe_the_bummer at April 23, 2009 11:34 AM
joe, I have been perplexed by the OPP closing prices for some time and am wondering the same thing. I just can't imagine who would have bought the places that have closed recently, but it's a big world and there are a lot of things I don't understand.
I wonder about "painting the tape" often. But I just don't have the resources to actually track this down. If someone did a investigative piece on this I would find it very interesting. Mr. B?
Posted by: lechacal at April 23, 2009 11:39 AM
I like this building and the location and think this price is attractive. I think it gets done here, probably by parents with kids in private or already enrolled in 321.
Wonder if the J-51 hasn't kicked in yet, or if this is the real maintenance.
Posted by: Ringo at April 23, 2009 11:52 AM
lechecal -- I don't think it would be that hard to do (paint the tape). In the financial markets it's totally illegal, but real estate doesn't have to follow securities laws. hmm. anyone in the mood for conspiricy theory: you could:
a. create a company, fund it, and have it buy your unsold apartment. but, if it's all public record, it would be too transparent.
b. sell to a friendly buyer and buy back in a few years. but then again, would the pairs of transactions eventually show the pattern?
c. guarantee the price after say 2 years? so the developer compensates the buyer for losses if the buyer re-sells for less. of course, then the buyer takes the risk that the developer is bankrupt by that time, but it might just fool some people into paying a high price. this would violate accounting rules if they reported it as a sale, but no one is actually following their accounting, we're following the home prices.
d. 2 developers start buying each others' unsold condos? hmm. I think that would actually be fraud, against their banks. not that that precludes it.
e. compensate a buyer in kind for buying at a high price (give them a free car, maintenance fees, etc).
I'll bet one of these is going on.
Posted by: joe_the_bummer at April 23, 2009 11:58 AM
joe, I wouldn't jump to too many conclusions without having done some research first.
Posted by: lechacal at April 23, 2009 12:10 PM
"And as I have said many times, I can't be bothered to run around lowballing people. I will wait for the market to come down more before starting to make offers. Offering 40% less than ask is not particularly pleasant for either side. I will let the market do my work for me."
I hear you. Why stress out trying to find that one deal? Let the market come to you. Even $25K/year "wasted" in rent does not compare to the rate that prices are falling, 10% from the peak within a year or less (that's double the above rental rate for a $500K apartment not even including downpayment, fees, etc.).
Besides, for every rare deal had at firesale today, you'll find multiple choices later for that same price point if not less. So, extremely hypothetically speaking, even if prices didn't fall but rather stayed flat, you'd have more choices for a particular price point. But never mind because we all know that makes absolutely no supply-and-demand sense. Why confine yourself to the rare firesale when you can wait for those prices to be commonplace?
As for "painting the tape", which I interpret to be fraudulently posting shell sales, I've long suspected this in many of these developments. Games have definitely been played. Not limited to posting % sold from a fractional sample.
There are few or no tools in business more powerful than deception.
***Bid half off peak comps***
Posted by: Brownstones Half Off at April 23, 2009 12:22 PM
Isn't it much more likely that there is simply some date shifting going on here? How difficult is it to claim a 2009 contract date when it was really agreed to in 2007 or 2008?
Posted by: Ledbury at April 23, 2009 12:26 PM
"I'll pay you $4,000."
I'll go $4,250. I like this place.
Posted by: East New York at April 23, 2009 12:31 PM
I really like the interiors of this place. Then again, I am probably the coldest, most unwelcoming commenter here.
I see your $4250, ENY and offer $5000.
Posted by: SnarkSlope at April 23, 2009 12:34 PM
ok lech, i was baiting a little.
ledbury's comment makes sense. you know what it could be? the buyers who originally contracted in 07 are renegotiating, and the developer is just calling that a new contract. That also explains why the close is happening so soon after the contract date.
Posted by: joe_the_bummer at April 23, 2009 12:37 PM
snarkslope, you are so transparent.
Posted by: joe_the_bummer at April 23, 2009 12:38 PM
And I've got a heart of glass, joe.
Posted by: SnarkSlope at April 23, 2009 12:41 PM
OK, here is why we should not be speculating about people painting the tape without doing research first. About 5 minutes on the Internet got me the following information about the buyer of the $4mm plus OPP unit that was one of the recent biggest sales of the week. He's an MD at Goldman Sachs and I would guess was able to pay cash for the place (should he so choose). The price is real and the buyer is real. The only thing that is obviously just wrong is the contract date. No way in hell did this guy go into contract at that price in 2009. Just no way in hell. This is not a dumb rich foreigner we're talking about. Maybe the contract was renegotiated to a lower price in 2009? That I can believe.
Anyways, unless someone can point to good evidence of someone submitting fraudulent prices to ACRIS I'm not throw around accusations. Do your research people.
Posted by: lechacal at April 23, 2009 12:42 PM
aw, come on lech, it's just for fun. I'm not gonna write a dissertation for you whenever I think realtors and developers might be doing something shady. it's a blog for heaven's sake, not the harvard business review.
anyway, if they just imply that they sold the place in 09 when they didn't, it is still painting the tape.
Posted by: joe_the_bummer at April 23, 2009 12:52 PM
More about the buyer: made about $1mm buying a dumbo property (one of the best dumbo addresses) in 2005 and selling in 2008. Partially financed the OPP purchase.
Real people, real money, real sale.
Posted by: lechacal at April 23, 2009 12:53 PM
understood, joe - but a few careless comments can get the wrong people convinced that there is a big conspiracy out there
Posted by: lechacal at April 23, 2009 12:57 PM
ENY, Snarkslope - too late. Given my $1k offer was all-cash, no contingency, closing at seller discretion,.... closing completed. Now I'll start the auction for it at 10k (10+ bagger)
Posted by: more4less at April 23, 2009 1:03 PM
So it's not Beyonce then? Better cut prices another 30%.
Posted by: etson at April 23, 2009 1:04 PM
ENY...I'll offer EUR 5,000 :)
Posted by: daveinbedstuy at April 23, 2009 1:05 PM
Why on Earth would Beyonce buy here?
Posted by: SnarkSlope at April 23, 2009 1:17 PM
There was an extremely dubious rumor for a while that she had.
Posted by: etson at April 23, 2009 1:19 PM
"Given my $1k offer was all-cash, no contingency, closing at seller discretion,.... closing completed."
Sorry, but I suspect you intentionally hid those details at the outset of the bidding. I've instructed my attorney to file an injunction to block the purchase. See you in court, baby!
"ENY...I'll offer EUR 5,000 :)"
I should have guessed this would happen....
Posted by: East New York at April 23, 2009 1:26 PM
My idea of a dream house is Bilbo Baggin's house in 'Lord of the Rings,' so this pile of merciless glass is my ultimate nightmare. I predict that people who discover their inner agoraphobic will be pinning lots of improvised things onto those glass window-walls.
Posted by: Brenda from Flatbush at April 23, 2009 1:29 PM
I'm with you brenda. what are you doing living here in the fires of mordor when you could be sunning your hairy feet in the shire?
Posted by: joe_the_bummer at April 23, 2009 1:37 PM
As usual, Lechacal is spot on. Another hugely idiotic broker (or seller) mistake is pricing the property way above what sellers are actually willing to accept - that is, what is becoming patently obvious the market will bear. I've seen this happen, sadly, to friends of mine. They put their place on the market for some huge sum, and then privately admit they'd settle for less, but no offers materialize since buyers are so put off by the asking price. Then, they are forced to cut price, but by then, the property begins to be stigmatized since saavy buyers smell blood and dig in heels further, expecting big cuts. More than once since the market turn, I've seen properties hit the market high and then cut, cut, cut and ultimately sell for less than they would have had they priced realisticially out of the gate.
Posted by: Miss Muffett at April 23, 2009 1:55 PM
The Beyonce` head-fake theory has not been thoroughly researched and confirmed. She really may have purchased a unit there (upgrade upgrade!) and might even be there right now as I write this. Let's not jump the gun and pass judgement.
***Bid half off peak comps***
Posted by: Brownstones Half Off at April 23, 2009 2:23 PM
Brenda- me for the shire too! I'm guessing the corner curtain maker will be rolling in dough. Or the corner telescope maker. I really do see the beauty of the space and understand why people would be attracted to it. But I think actually living there would be come with a high discomfort factor. I know that's just my opinion, but this doesn't feel like a place I could want to come home to.
Posted by: bxgrl at April 23, 2009 2:52 PM
car tinked window vendors should get piece of the action
Posted by: more4less at April 23, 2009 3:54 PM
I would sort of love to live there and put up truly tasteless draperies, like the kind with ruffled and bowed valances in a large jacquered print. Or possibly just hang some flags in the window or the tired old bedsheet.
Do you think they have house rules about that sort of thing?
Posted by: Heather at April 23, 2009 7:06 PM
Heather,
Pretty sure I heard somewhere that they have strict rules on that. In fact I think you have to buy the window coverings they provide or do without (which reminds me of one of David Blaine's old stunts)
Posted by: etson at April 23, 2009 7:20 PM
Heather- I'll help you drape!
Posted by: bxgrl at April 23, 2009 8:00 PM
I live across from the OPP courtyard. I can attest to the fact that at least some residents "do without" window coverings. Very disturbing. We try not to look, but it is hard not to look when their entire wall is glass. I'm pretty sure that their rules apply to the outside of the building. Those on the inside seem to do whatever they want, or not. Please, help them drape.
Posted by: judged at April 24, 2009 10:11 AM
Mr. Brownstoner wrote: "Why is the maintenance so high in this building?"
An architect friend of ours said he wondered what the heating costs would be there.
I like it. I'd like to hear from some people who live in the building -- what is it really like, too much sunlight? etc.
Posted by: BklynSoFar at April 24, 2009 10:31 PM

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