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March 18, 2009

Vox Pop Responds, Plans Town Hall Meeting

vox-pop-031809.jpg
Towards the end of Monday's thread about the troubles facing Vox Pop, the cafe and neighborhood gathering place at 1022 Cortelyou Road in Ditmas Park, the woman overseeing the place now responded to a number of aspects of the story. We've cut-and-pasted her lengthy comment below, but one of the things she addresses is the Department of Health fines that are at the root of the cafe's inability to serve food or drinks:

The vision of the founders, four and a half years ago, was of a political coffee shop franchise, it’s goal being to expand rapidly. Last spring, in an effort to expand, the board at that time decided to open a second Vox Pop in the Lower East Side. The second store did not have adequate start-up cash and dragged Vox Pop #1 on Cortelyou Rd., deep into the red over the past year. The decision was made to close the second Vox Pop location. One of the debts that was left unpaid was to the Department of Health, which refused to renew our permit and closed us down almost a month ago. Since then, the old Board of Directors and the Officers of the Corporation have all resigned.

In a second comment, she goes on to describe what management has done to remedy the DOH complaints. Read on.

Vox Pop Teeters On The Edge [Brownstoner]
A Cortelyou Cafe Struggles to Stay Afloat [NY Times]
Photo by Rob Hoey

What Happened?

The vision of the founders, four and a half years ago, was of a political coffee shop franchise, it’s goal being to expand rapidly. Last spring, in an effort to expand, the board at that time decided to open a second Vox Pop in the Lower East Side. The second store did not have adequate start-up cash and dragged Vox Pop #1 on Cortelyou Rd., deep into the red over the past year. The decision was made to close the second Vox Pop location.

One of the debts that was left unpaid was to the Department of Health, which refused to renew our permit and closed us down almost a month ago. Since then, the old Board of Directors and the Officers of the Corporation have all resigned.

Where We Are Going

We restructured the Corporation and elected a new five person Board made up of local community members and Vox Pop employees. I have been named President of the Corporation and CEO. I do come from a non-profit background and what struck me the most about Vox Pop was the service it provides to the community while remaining a for profit organization. By working under this for-profit collective model, Vox Pop can and will become a self sustaining entity with the possibility of growth in the future.

The Board of Directors is chaired by Holley Anderson and has been charged with assuring that all shareholders interests are being met. Lines of communication have been open utilizing a shareholder listserv to address all ongoing issues at Vox Pop. Shareholders are welcome to have as much input as they desire.

Our goal is to be as transparent as possible moving forward so that all shareholders feel comfortable and confident in their ownership.

We have an operating budget for the next year which includes breaking even and managing our debt. Before the company will discuss expansion again, we have all agreed to have one fabulously successful coffee shop first.

Publish Yourself has remained open continuously and has remained a self-sustaining component of Vox Pop.

Although we cannot currently serve any food or drinks without a permit, we have been keeping the place open as a community space during the afternoons and evenings. We are the busiest closed café you have ever seen.

If you would like to find out how you could help Vox Pop, and make an investment in the future of this community, please contact Debi Ryan at debi.ryan@live.com or come to our upcoming Save Vox Pop

Posted by: Debi Ryan at March 17, 2009 5:45 AM

-------------------------------------

Regarding the DOH violations that someone chose to post in part on this site, here are the violations in their entirety and the steps taken to address them. While I can't speak to past issues or questions of responsibility since I have just recently arrived and assumed management, here are the corrective actions that have taken place in the space to ensure that there will be no future violations.

In addition, the entire space has been cleaned and sanitized from top to bottom and procedures have been put in place to ensure ongoing daily maintenance.

1.)
> Non-food contact surface improperly constructed. Unacceptable material used.
> Non-food contact surface or equipment improperly maintained.

This violation refers to table that held the espresso machine that was made of wood. This cabinet has been removed and replaced by a restaurant grade stainless steel table. This solution meets and exceeds DOH code.

2.)
> Accurate thermometer not provided in refrigerated or hot holding equipment.

Every refrigeration unit on site now has at least 2 thermometers, one at the coldest and one at the warmest section of the unit. This meets and exceeds DOH code.

3.)
> Lighting inadequate. Bulb not shielded or shatterproof.

Cover over light bulb in downstairs refrigerator was missing. This light cover has been replaced.

4.)
> Plumbing not properly installed or maintained; anti-siphonage or backflow prevention device not provided where required; equipment or floor not properly drained; sewage disposal system in disrepair or not functioning
properly.

The hand washing sink located next to the food prep area had a leak and therefore the cold water faucet was turned off. Hot water was always available. However, this plumbing issue has been addressed and both faucets are working correctly.

5.)
> Facility not vermin proof. Harborage or conditions conducive to vermin exist.

This violation was found in the back area of the basement near the street level basement doors in that there is a space at the bottom of the outside door that could allow vermin to enter. In addition, there was a hole in the ceiling resulting from the leak in the sink. The
ceiling has been repaired.
Because there was no physical separation between the food storage area and the rest of the basement, the DOH had the right to inspect ALL areas of the basement. A wall has been erected, as well as a locked door, to separate the food storage area from areas of the basement that are not being utilized for cafe storage or supplies. Therefore,
the DOH will only include the actual food storage area in their inspection. After construction of this wall, the entire area was completely sanitized, repainted and restocked. Even the floor was repainted to insure ease of ongoing maintenance and sanitizing procedures. These corrections meet and exceed DOH requirements.

6.)
> Food not protected from potential source of contamination during storage, preparation, transportation, display or service.

All storage bins in the food storage area are now air tight and procedures have been reviewed with staff to ensure all bins are being kept closed at all times. There will be ongoing staff training on sanitary policies and procedures. These corrections meet and exceed DOH requirements.

7.)
> Evidence of mice or live mice present in facility's food and/or non-food areas.

There were old mice droppings at the base of the basement door. This area has been cleaned and we had an exterminator do an assessment to ascertain the existence of mice. It was determined that there is no current sign of live pests and steps were taken to ensure there would not be any in the future.

8.)
> Food Protection Certificate not held by supervisor of food operations.

Inspector arrived while manager was off site. All managers have held certification. ALL current staff have now completed the Food Protection Course and all future employees will be required to obtain certification prior to employment. This meets and exceeds the DOH requirement that at least one person on site at all times hold certification.

9.)
> Current valid permit, registration or other authorization to operate establishment not available.

Permit expired and renewal not possible without paying all old fines. Once new permit issued, will be properly displayed and renewed at its correct time.

I hope this helps to address everyone's concerns.
Posted by: Debi Ryan at March 17, 2009 6:35 AM




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Comments

With changes at DOB and DOH it has become increasingly costly and restrictive to operate any food realted business in NYC. The small business owner is getting squeezed out, at least anyone trying to start something from scratch. Existing businesses, although they are not getting any sort of a "pass," are not subject to newer, more stringent codes. this was one of the reasons we shelved Butternut Market in bed Stuy for the time being.

Posted by: daveinbedstuy at March 18, 2009 10:18 AM

vox pop:

if the Department of Health is your problem you ought read your notes from the certification class.

you cant serve anything that can spoil. no milk, cream, etc.

you can, however, serve prepackaged, albeit commodity, items.

soda, candy bars, etc.

anything you might see in a hallway in an office building.

the ability to sell bottled water, sodas, candy bars, etc. might be helpful during your transition to full compliance and licensing.

i have had this out with the department of health before. they cant stop you from selling certain types of foodstuffs as they only cover things that you prepare or that can spoil at room temperature.

Posted by: bkn4life at March 18, 2009 10:20 AM

politics and coffee? weird combo. and dave do you have ANY clue what "butternut" is slang for!?!

*rob*

Posted by: PitbullNYC at March 18, 2009 10:22 AM

Isnt this post more suited for who_gives_a_shit.com

Posted by: fsrg at March 18, 2009 10:27 AM

In what circles, rob???

No one on this blog probably knows the slang connotation.

Posted by: daveinbedstuy at March 18, 2009 10:31 AM

Hey Dave there are 6 bizillion places in NY that meet the stringent DOH DOB standards. Mostly the ones that don't meet them are under capitalized and potentially dangerous. More food type businesses open every day. No one said its easy but most of the issues are really health ones and not meant to "protect" current business by making it impossible for them to open.

Posted by: smeyer418 at March 18, 2009 10:33 AM

smeyer, since I know a lot about the rules, I can tell you that most of the 6 bizillion places are in violation of current code. There will be $6 bizillion in fines over the next few years. Money's gotta come from somewhere!!!!!

I agree that most of them are "health" related. I'm just saying that compliance is getting costlier and costlier and is a mounting reason why so many are now closing. My point about all of that was that many ARE undercapitalized and are going to fail. You misread.

Posted by: daveinbedstuy at March 18, 2009 10:38 AM

Hmmm, perhaps they should have hired a few capitalists to implement their vision.

Posted by: Smudge at March 18, 2009 10:39 AM

Take a look at the health code violation listed above... they aren't "expensive" they just require due diligence of a conscientious business owner.

And things like "anti-siphonage or backflow prevention device not provided where required" are in the Plumbing Code to prevent contamination of the ENTIRE water supply... not just the poor saps that patronize the offending store.

Posted by: tybur6 at March 18, 2009 10:39 AM

I didn't read the "Where We Are Going" part before. My god, that's no way to run a small business with a five person board and community input. Are you people out of your minds?? You need to focus on the day-to-day ops of the business, getting over the operational hurdles, managing cash flow, etc.

As far as "We have an operating budget for the next year which includes breaking even and managing our debt."

You need to have a capital and operating budget that will take you through 2-3 years of NOT breaking even which is the most likely scenario for a small business.

I'm sorry if I sound harsh but addressing the "transparency" of the business and the bigger picture "political" direction of the business just ain't going to happen if you can't first pay your fines.

Posted by: daveinbedstuy at March 18, 2009 10:54 AM

Exactly, DIBS. And did you see this screamer?

"By working under this for-profit collective model, Vox Pop can and will become a self sustaining entity with the possibility of growth in the future."

A for-profit collective? I think Stalin had a bunch of those. If it's a collective, it's broke. Like this one.

Posted by: denton at March 18, 2009 11:04 AM

A coffee shop with a website but no coffee ;)

Posted by: the chicken at March 18, 2009 11:13 AM

Vox Pop
Corporation
CEO
Board of Directors
Shareholders
Profit

Sorry Denton, this structure describes most for profit corporations. Perhaps including the words "community" or "collective" in their mission statement negates the above realities? Hardly the stalin model.

Posted by: wpg at March 18, 2009 11:20 AM

it all boils down to the lease. if wasnt long and cheap they would be gone by now.

so the decision to venture into the hinterlands of brooklyn may yet pay off.

keep the activity going, get your fines dealt with. good luck.

and remember, cafes dont maintain themselves. stay on top of it.

Posted by: bkn4life at March 18, 2009 11:22 AM

So who is the primary investor, the Chairman of the Board or the President & CEO??? And then there's this statement..."Shareholders are welcome to have as much input as they desire." That's a recipe for disaster. Shareholders should be part of management or silent financial backers. Is this business held as a LLC???

Posted by: daveinbedstuy at March 18, 2009 11:25 AM

If you are reading this Ms Ryan, I just want to point out that all of this criticism is really levelled at the situation that you inherited.

Guys, it's easy to sling mud and laugh at the situation (and yes, it is laughable) but I for one want to wish her luck in turning things around. Not because I care for political discourse with my joe but because small businesses rely on local custom. Good neighbourhoods deserve good small businesses and vice-versa.

Posted by: the chicken at March 18, 2009 11:40 AM

chicken, I agree with you. There's nothing worse than the problems encountered b a small business especially in a neighborhood where it is deperately in need. I see that first hand.

Posted by: daveinbedstuy at March 18, 2009 11:53 AM

I'm totally with the chicken on this one (now, there's a sentence..).
I disagree almost 100% with Vox Pop's politics but quirky places such as this are good for neighborhoods. I looked at a couple of properties near here, and liked seeing it there. Better than an empty storefront or Montague Street bland anyday.

Posted by: etson at March 18, 2009 11:57 AM

Hey etson, did you end up in the area? I'm about 5 blocks from Vox Pop.

Posted by: the chicken at March 18, 2009 12:01 PM

I also agree with chicken...

"Good neighbourhoods deserve good small businesses and vice-versa."

That's a key phrase. A business relies on local custom, and a good neighborhood deserves a *good* business. This doesn't mean the mission or purpose of a business on paper or in the abstract, but rather... being *run* well and providing the services/products the neighbors want -- not least of which is food service that complies with sanitation reqt's.


Posted by: tybur6 at March 18, 2009 12:03 PM

Still looking, chicken, and I keep changing my mind about what I want. Think it's going to be a long, gradual apt / house search. I'll be renting for another few months probably. Haven't seen the place I want to buy at the price I want to pay yet!

Posted by: etson at March 18, 2009 12:05 PM

You and me both brother.
We are renting in the area so that when the right house comes along at the right price we will be able to pounce on it!

Posted by: the chicken at March 18, 2009 12:11 PM

Little Manchester in the middle of Brooklyn would be cool...

Posted by: etson at March 18, 2009 12:16 PM

Two's a couple, three's a crowd, four is a movement!

Are you coming to the do tomorrow?

Posted by: the chicken at March 18, 2009 12:19 PM

May be able to make it around 730-8ish. Do they allow people that aren't Brooklyn residents yet (or does it just mean I have to buy more rounds than anyone else)??

Posted by: etson at March 18, 2009 12:30 PM

How would they know? I think the criteria is that you have to be at least one of the following; gay, under 25, loves cats, english.

I should still be there then but not much longer after as still working London hours.

Posted by: the chicken at March 18, 2009 12:35 PM

If the hippies that ran the place were not disgusting pigs, this would have never happened.

Posted by: Xander Crews at March 18, 2009 3:54 PM

I have absolutely no experience in running a business like this (I'm a teacher), but it seems like the previous owner (Sander Hicks), ought to be sued and run out of town. As far as we know from the Ditmas Park Blog, NY Times, etc., he jumped ship after the following:

owing back taxes
not paying his employees
accumulating thousands of dollars of health code fines
not paying the phone bill (wtf?)
opening another store after the first was deep in debt (!)
claiming the store's financial situation was healthy (!)

He didn't pay the authors for his previous enterprise, Soft Skull Press. He's nothing but a self-righteous, crusading fake. Isn't there a lawsuit waiting to happen? I'm not a lawyer, but isn't there something the new management could do to at least give him a scare?

Posted by: sixyearsandcounting at March 18, 2009 6:22 PM

I have an easy solution.....

Step 1: close vox pop
Step 2: sell the assets and assign the lease to a new entity
Step 3: open as new business w/o fines, etc as baggage.
Step 4: Sell coffee
Step 5: Be quirky but dont offend your customers w/ million dollar houses.
Step 6: Profit

Posted by: slick at March 18, 2009 8:05 PM

easier solution
1-close vox pop
2-open up something that the whole neighborhood can utilize
3-profit

Posted by: Xander Crews at March 18, 2009 9:23 PM

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