Forte Marketing Effort Gets a Makeover

After a couple of years of keeping control over the sales process at the Forte in house, the Clarett Group has gone outside and tapped The Developer's Group to take over the marketing of the 108-unit tower in the BAM Cultural District of Fort Greene. As you can see from the new ad running on this site, the visual campaign has had a makeover. As far as we can tell, the squad change has not come with any sweeping price cuts. (Updated listings are here.) It will be interesting to see if this move—combined with the typically strong spring season—can jump start sales. Judging from the stats on StreetEasy, the 30-story tower is about 50-percent sold. According to the brass at TDG, the model apartments have also gotten make-overs. You can check 'em out at the kick-off bagel brunch event on Sunday from 12 to 3.

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Make me a supermodel has started airing on Bravo. The models reside at the Forte, the building gets a beauty shot each time the show comes back from a commercial break.

Posted by: ReMiXxd at March 6, 2009 11:32 AM

According to your map on this post, Forte is somewhere on the outskirts of St. Louis. I don't think that's true.

Posted by: zinka at March 6, 2009 11:34 AM

This building embodies what I find unsatisfying about Fort Greene. Its a beautiful little neighborhood, but with a heavy emphasis on "little." This building's placement just across Flatbush (in the "BAM cultural district" it proclaims) is all that distinguishes it from the numerous fancy high-rises that have sprouted incongruously from the downtown morass.

Posted by: betterside at March 6, 2009 11:50 AM

Although it does beat suburban St. Louis (@zinka).

Posted by: betterside at March 6, 2009 11:52 AM

Yeah, I just realized that about "Make Me a Supermodel." I guess they're done filming by now? Or are we going to have supermodel sitings?

(Which would actually be a lot better eyecandy than those Real World or Top Chef people.)

Posted by: Heather at March 6, 2009 11:53 AM

or the real hosuewives. haven't seen simon / alex out and about in my nabe yet this season. :-/

Posted by: bowl of dicks at March 6, 2009 11:58 AM

Is it my imagination or did they add an accent after Forte?

Yeah, THAT will sell 'em. Add an accent.

Posted by: Prodigal_Son at March 6, 2009 12:38 PM

I suggest renaming it to "Foreplay". It will sell like hotcakes.

Posted by: gwbrubaker at March 6, 2009 1:33 PM

bowl... has anyone ever ever seen Alex and Simon in tha neighborhood? I see everyone - from Michelle (and the late Heath) on down the celeb chain but do not know of anyone who has ever seen them. [such a train wreck!]

Posted by: BH76 at March 6, 2009 1:53 PM

BH76, yes i have seen them walking up and down smith street a couple of times - but that was last summer. haven't seen them yet this year. i believe they live on dean (or wyckoff) between smith/hoyt

Posted by: bowl of dicks at March 6, 2009 2:32 PM

Prodigal Son - Accent mark has always been there.

Posted by: Make My Heights the P Heights at March 6, 2009 3:01 PM

"Judging from the stats on StreetEasy, the 30-story tower is about 50-percent sold."

But as soon as the sun sets, the lights are 75% off (or worse). Consistently.

***Bid half off peak comps***

Posted by: Brownstones Half Off at March 6, 2009 4:14 PM

Makeover II coming soon: Forente'

***Bid half off peak comps***

Posted by: Brownstones Half Off at March 6, 2009 4:15 PM

Forte appears to be almost 95% empty and sad looking. We love FG but this one hasn't done well at all and will take big price reductions or go the rental route.

Now from an aesthetics stand point whats with that UGLY water tower on the top of the building? Really poor finishing there by the architects or engineers. That tank defaces the entire project and looks very amateurish ...make a huge roof garden or surround the tank with a glass house of the same trigonal design or something....Meis is rolling over in his grave.

Posted by: pierre de taille at March 6, 2009 11:49 PM

I actually counted the number of lights I saw the other night. I think it was twelve or thirteen. Granted some people might have been out for the evening but it was not that late (maybe 10pm). There is no way that place is even 25% sold. Whoever dreamed up that place is in trouble. They have no chance of renting that retail space anytime soon.

Posted by: GuyIncognito at March 9, 2009 10:48 AM

Guy, public records on Streeteasy indicate that over 30% have closed.

Posted by: zinka at March 10, 2009 2:39 AM

are the prices on new developments like these negotiable? How can they think they can get away with such high prices!?

Posted by: sayo at April 6, 2009 8:02 PM

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March 6, 2009

Forte Marketing Effort Gets a Makeover

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