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February 20, 2009

Coney Island Lager Doing Well Despite Great Depression

shmaltz-brewing-0209.jpgA ray of sunshine in a storm of depressing economic data: According to a press release, Shmaltz Brewing Company, makers of, among other things, HE'BREW Beer and Coney Island Lager, reported that its sale rose 80% in 2008 and predicts it will clear the $2 million sales mark in '09. Although it's a member of the Brooklyn Chamber of Commerce, Shmaltz actually makes its brews in Upstate New York.




Posted by Brownstoner at 10:40 AM | Comments (9)
Categories: Coney Island Area, Economics

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"I'm out of a job, can't pay the rent, stocks are worthless ... F*** it! I'm gettin' drunk!"

Posted by: cwbuecheler at February 20, 2009 10:54 AM

i love this beer, one of my favs

Posted by: bktycoon at February 20, 2009 10:54 AM

is it true they actually had jars of schmlatz on the table at the old second ave deli?

Posted by: dittoburg at February 20, 2009 11:03 AM

at first i thought they'd be just about schtick, but they have genuinely great beers, and the labels are fun to read to boot.

Posted by: goldie at February 20, 2009 11:03 AM

dittoburg, you ever go to Sammy's Roumanian on the Lower East Side? Delicious Eastern European fare in a most endearingly tacky room with a cheesy keyboardest playing traditional Jewish music with some Frank Sinatra mixed in. They still have jars of schmaltz on the table and use it quite liberally when mixing up the chopped liver with the fried onions (to prepare what they call Jewish Caesar Salad).

Posted by: Biff Champion at February 20, 2009 11:15 AM

I have been there! - their steaks come with a rib bone in them that looks like it came out of a brontosaurus. you'll pkke your eye out.

Sammys has schmaltzy music too.

Posted by: dittoburg at February 20, 2009 11:25 AM

I think the last time I was there (years ago) the table almost collapsed under the weight of the plates.

Posted by: bxgrl at February 20, 2009 11:35 AM

I was last there with relatives and a guy at another large table was celebrating his 50th birthday - getting food for other tables and pouring vodka shots for everyone. It was like one big party. Everyone was into it. We even joined their party bus after to go get dessert at some Italian place in Little Italy. It was one of the most fun nights I ever had. Their tenderloin is delicious. Everything is artery-cloggingly delicious.

Posted by: Biff Champion at February 20, 2009 11:59 AM

Vaseline is skyrocketing as well. The depression is their friend.

***Bid half off peak comps***

Posted by: Brownstones Half Off at February 20, 2009 3:31 PM

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