« Majority of Readers Opposed to Bridge Tolls Open House Picks: Six Months Later »

December 5, 2008

Bird Blog: Week 23

Every other week, Jennifer Mankins, owner of the Bird boutiques, tells us about the new 2,500-square-foot store on Grand Street in Williamsburg that she's getting ready to open. Up this week: a soft opening pop-up shop TODAY!

Despite a nap-inducing national holiday with lots requisite family time, we have managed to complete an insane amount of work over the last two weeks, and are opening half the store TODAY in the form of a holiday pop-up shop. Don’t get me wrong, it is still a major work in progress, but we are down to the fine details on the Grand Street side (missing light fixtures, cash/wrap under cabinets, dressing room and office doors etc.) and can now make a major push to finish the North 1st Street side by the end of December. A very big thank you to Bill Dorvillier, my contractor, and everyone on his crew, and of course Ole, Sarah, and Mark from Ole Sondressen’s office. We would not be opening on time without their tireless work and their above-and-beyond-the-call-of-duty commitment to this project. I have never said this before, and have only heard it said once or twice by anyone, but I love my team and would highly recommend them to anyone and will miss working with them when this project is finally finished.

Exterior Grand Street:
The tile is finished, the basement hatch is sealed, the closer and handles are on the door. By the end of today, the magnetic lock will be installed, the new matching bronze deadbolt will be installed and the paper will come down! The new matching bronze hinges, and the door sweep are on order. I don’t like the light battleship grey we painted the metal, and I will probably repaint it, but as my mother says, it is not a party priority. The glow from the glass sidewalk panels at night is dreamy, a very happy surprise.

Metal work:
The wall mounted and freestanding hanging racks are complete as is most of the hardware for the big folding display units. Only one of the wood blocking/beam panels has been installed in the front and I have yet to see the hanging metal shelving unit. The details on the metal work are gorgeous.

Millwork: The paneling is complete in the Grand Street side, but we are still waiting for all of the interior doors, display tables, the cash/wrap cabinets and the storefront display platform and storage units. The built-in jewelry cases are also not complete.

Electrical:
Anthony, the electrician, is AMAZING. He has worked non-stop and now we have lights (at least 48 locations in the front half of the store & basement) complete computer networking, alarm and camera system and a booming sound system. We only had to open a finished wall in one location, because I forgot to tell him that I needed telephone and fax in the basement too! We still have all the outlets and lights to install in the back and we badly need a dimmer on the lights in the main room. The light/movement sensors have not been received or installed yet. The electrical panel and switch panel look like something from a spaceship.

Plumbing:
This is probably the biggest area that still needs work. We have a working toilet in the basement, but no sink and not even a handle or latch on the door. We are working from a faucet in the front stonewall in the basement as our source of running water. The tile was laid in the upstairs bathroom yesterday though, so we are ready for the plumber. I have begged for him to come today, to at least install our metal slop sink in the basement.

Floors:
The Bronx-made cork floors have been installed in the dressing rooms and the jewelry area. It looks amazing with the variegated wood, and is soft underfoot. The back half of the store is going to be a staging area for all the work for the next couple of weeks, so we can’t finish the concrete floor until almost everything else is complete.

NYSERDA/LEED:
We had an incredible walk through with representatives from NYSERDA and the Brooklyn Chamber of Commerce this week. We gave them a tour of the sight and Mark and Ole and Bill and I described all the actions we have taken and design decisions that were made in our pursuit of LEED certification. Our project is on track to be the first certified interior commercial renovation in Brooklyn. We are going for gold certification, but will be very happy with silver. Once we got through the initial red tape to get our project approved, the process has been very smooth. We are making a booklet about the process, and maybe even a video interview, for those of you interested in the nitty gritty details. We will have the booklet on display in the store, hopefully by the end of today.




Trackback Pings

TrackBack URL for this entry:
http://www.brownstoner.com/mte/mt-tb.cgi/7485

Comments

i'd be interested to know how on earth you plan to make this enterprise viable in this failing economy. that's gotta be more interesting than reading about your cork floors and energy saving light bulbs.

Posted by: martis at December 5, 2008 1:11 PM

what martis said. Seriously, this is like reading a blog from two years ago.

Posted by: sluggita at December 5, 2008 1:14 PM

you people are terrible. but i must admit i always open this thread ready to laugh at the comments. even i'll admit it is a big strange... i think in this economy you really might be better off selling real birds (like the butcher shop kind)


*rob*

Posted by: PitbullNYC at December 5, 2008 1:19 PM


Bird Blog: Week 23?!?

I'm just impressed that you can occupy a huge space for SIX MONTHS without producing any income!

(And i agree Rob - a place that sells reasonably priced organic or wild pheasant and duck would be great.)

Posted by: tybur6 at December 5, 2008 1:46 PM

Don't mind the haters--good luck with the opening!

Posted by: in context at December 5, 2008 1:52 PM

I'm not hating... I'm seriously surprised by even thinking about taking 6 months to renovate a space. Huge "opportunity costs" etc etc. Was this financed? I find it hard to believe a bank would loan money with that sort of plan... but of course, i don't know the background.

Seriously good luck to you all. My lady friends do like the Bird.

Posted by: tybur6 at December 5, 2008 1:55 PM

I'm not hating either, I love to visit Bird in PS, even though it's mostly too expensive for me. But this series is getting delusional, like pretending nothing's wrong. Meanwhile, many stores of Bird's ilk are shutting down, more every day. I think January '09 is going to be a bloodbath of commercial closings.

Cork floors are lovely, though.:-/

Posted by: sluggita at December 5, 2008 2:03 PM

its not "hating" to question the economics. i'd be curious to see a financial forecast. what did this cost, future operational costs, and what the store pulls in a month. im guessing break-even is far away. but best of luck (seriously)

Posted by: goldie at December 5, 2008 2:11 PM

tybur6--virtually any commercial lease allows for a number of months of free or low-cost rent for reno/build-out; I'm sure that's the case here.

Best of luck, Jennifer; I've loved the blog. You couldn't have anticipated this economy when you started, but I hope you weather the storm.

Posted by: tinarina at December 5, 2008 2:25 PM

Yes the economy sucks and some stores near my apt. are closing, BUT small businesses are what make the neighborhood, so the best of luck and I'll be sure to stop by and BUY something!

Posted by: jrd550 at December 5, 2008 2:29 PM

well, we'll see. Bird has pretty interesting clothes that are perfect for the williamsburg demographic and hardly expensive. while the economy is worse, the population of williamsburg inhabitants who would/could buy these clothes increases constantly due to both additional housing units and gentrification.

grand street has also become a terrific destination street for tourists and others.

good luck in any case!

Posted by: wine lover at December 5, 2008 3:43 PM

I long for the day that I open brownstoner and it doesn't have an account of this tiresome opening. No other account of constuction would glorify this waste of time, virtually and in reality. It's great that a store is opening but I don't want to have to read about evey minute detail. Christ, this old house is brilliant - this is not. The only thing that would redeem this series is a blog about its dismantling - I mean really, who is the owner of BIRD sleeping with at Brownstoner to get such coverage? The account of my cat's day is more interesting.

Posted by: Ljubitca at December 5, 2008 3:46 PM

Hardly expensive? More like very. Go check out the prices on the website. I feel silly spending $500. on a dress.

Posted by: sluggita at December 5, 2008 3:48 PM

expensive is a 500 coin purse. not a 500 dress. many people in new york live and die by how they dress. anyway, shopped at bird a lot in park slope and found their casual clothes to be average priced. this is a nice little store, not old navy or h&m (which i like fine btw).

Posted by: wine lover at December 5, 2008 8:49 PM

we clearly have different tolerances, wine lover. Point well taken.

Posted by: sluggita at December 5, 2008 10:00 PM

here's my question to fellow commenters, why doesn't anyone express the fact
it is a good thing that this job, however boring the minute details, is employing many people in brooklyn, and that it's a good thing for this handful of contractors and subs to not be on the list of people who lost their jobs this month. and of course, if the store makes it (which it will hopefully), more jobs will be created and more local nyc goods will be sold. isn't everything connected?

i for one am excited, however bad the economy is right now, for another local business that puts money into the local economy.

Posted by: hellohello at December 6, 2008 4:18 PM

Well, presumably all of these contractors will lose their jobs when the project is over.

Honestly, you lost me when you imported cork floors from Capri (or was it Cyprus) but then made a big deal about not importing green drywall from China, due to the carbon footprint issue.

Okay, I admit, you lost me before that too, because there are dozens of stores like this in Williamsburg and all of their clothes look like bad 80's thrift store cast-offs.

Posted by: Heather at December 7, 2008 1:47 PM


The only comment I made was that I thought it seemed a little crazy (in whatever economy) that someone would go SIX months without income -- and this is just the renovation process. Did they have the property even longer?

By the way - the comment above "virtually any commercial lease allows for a number of months of free or low-cost rent for reno/build-out" That's just not true... nice if you can get it, and maybe that's the case here, but it's just not the case.

Heather's comments above are funny. What's the deal with cork? I thought there was a shortage -- e.g., can't get enough cork for wine bottles. Or is that a different type of cork?

Posted by: tybur6 at December 8, 2008 9:03 AM

(I meant to say... it's just not universally the case, not a sure thing.)

Posted by: tybur6 at December 8, 2008 9:09 AM

Yes, apparently the owner of the building did agree to several months of rent concession for this unique project.

I swung by the newly opened store over the weekend and it is stunningly beautiful (as well as green and eco-friendly).

Kudos and good luck to everyone involved!

Posted by: en at December 8, 2008 6:04 PM

Post a comment

Please be patient while your comment is published. It may take a moment.

Latest Restaurant Additions