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December 9, 2008

150 4th Avenue: The Renderings

When last we looked at 150 Fourth Avenue at the end of September, not much was happening, thanks to a Stop Work Order and some other snafus. All we knew was the architect's name, the Oro's Ismael Leyva, and the info from the DOB: 12 stories and 95 units. So here, courtesy of Curbed, is what the project will look like someday. And also here, in the last photo, is what the block of row houses looked like before, replete with turreted building on the end. They were demolished, after move outs and evictions, to make way for the project, which Curbed also reports has no construction loan secured yet. So, thoughts on the newest addition to Brooklyn's Park Avenue?
Huge Ismael Leyva Brooklyn 'Park Ave.' Development Revealed [Curbed]
Development Watch: 150 4th Avenue [Brownstoner]




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Comments

This Hospital complements the Novo Methodist Hospital nicely.

Posted by: dittoburg at December 9, 2008 9:12 AM

The Borg have landed.

Posted by: Montrose Morris at December 9, 2008 9:26 AM

Looks like typical new construction - not great not bad.
ONly wish is that this didn't happen on this particular block which had uniform intact buildings (at least shells) which could have been really nicely renovated- instead of plenty of other blocks that are totally ugly, differing styles, vacnat lots, 1 story commercial bldgs,etc.

Posted by: Petebklyn at December 9, 2008 9:39 AM

in defense of new construction... renderings always look stupid because they are always out of context. and new buildings always look bad cuz well they are fresh and shiny and new amist urban detritus. once the city's poo-mist attaches itself to these new buildings they will look totally fine and in context. you just need to give it a few years.

*rob*

Posted by: PitbullNYC at December 9, 2008 9:44 AM

GMAP Lisa! GMAAAAAAAAAAAAP!

***Bid half off twice the ask/peak comps you can afford***

Posted by: Brownstones Half Off at December 9, 2008 9:54 AM

that concierge looks like a tough customer.

i don't know about residing on 4th Ave; to me it's akin to living on a highway.

Posted by: Fjorder at December 9, 2008 10:06 AM

It is too hard to tell in a rendering like this....I'll put a note in my calendar to comment once its complete...look back in 2020


Posted by: fsrg at December 9, 2008 10:14 AM

there is very little money out there for new construction! This will not be built for a long time. . . . . .

Posted by: lincolnlimestone at December 9, 2008 10:26 AM

What are the cross streets?

Posted by: ownhs at December 9, 2008 10:53 AM

Yawn.

Even with layers of pooh mist, this one looks like it belongs in a new housing/office site in Greenwood Indiana. And speaking of Pooh mist, ever seen those horrible box apartment buildings along 2nd and 3rd avenues in Manhattan, (some are white brick) positively coated with pooh mist, which look as awful today as I imagine many thought they looked 30 or 40 years ago?

Is this really it anymore?

Anyone have an example of new construction that actually looks like someone cared? I'm having trouble thinking of one. And not one of the glass buildings. I mean brick/stone/mortar...old school.

(Landmark's Preservation Commission, no matter how annoying and difficult to work with, is one of our most precious resources).

Posted by: Nokilissa at December 9, 2008 10:57 AM

Its sad when the most attractive feature of your rendering is a hundred year old building that is next to yours.

Posted by: mimi at December 9, 2008 11:20 AM

Hey Nokilissa, leave it to you to bring a smile to my face. Now I know Rob introduced the term "poo mist" to us, but what is "pooh mist"? Is that something that Winnie the Pooh coughs up after shoving too much honey in his mouth?

And mimi, you're so right. But I have a feeling even the renderings of 150 4th Avenue will turn out to be about as realistic as those ones we're used to seeing of future buildings around the Gowanus, with the immaculate sidewalks, trees and river that make Singapore look filthy by comparison.

Posted by: Biff Champion at December 9, 2008 11:24 AM

I think Pooh Mist was described rankly and accurately by Rob as meaning the indiscernible-to-the-eye mist of toilet water and pooh that swirls up and about the john following a flushing - and I believe a fellow brownstoner noted that said mist can and does attach itself to walls, towels and...brrr...toothbrushes, thereby making it important to close the lid before flushing.

Posted by: Nokilissa at December 9, 2008 11:35 AM

WTF are these builders thinking? I agree with Nokilissa, 4th Ave is the new 2nd Ave. Big Fugly buildings.

Posted by: cggirl at December 9, 2008 11:43 AM

According to Google Maps (which I was forced to consult my own little self), the cross streets are Butler and Douglass.

The rendering just depresses me. Perhaps poo-mist will soften it a bit, but it the design is so uninspired and completely uncontextual. MUST it be so boring? MUST it be so hulking?

Posted by: Brooklyn Chicken at December 9, 2008 12:06 PM

Nokilissa, STOP! I haven't had lunch yet. But I will say, ever since Rob's post, I've put the seat down every time to flush. Ok, TMI, I know.

Back to the topic at hand...

Posted by: Biff Champion at December 9, 2008 12:08 PM

I'm guessing, because I don't know costs for large projects, but I think those beautiful old buildings could have been rehabilitated for low-to-moderate income families for a small fraction of what that ugly monstrosity will cost. True, we're talking public vs. private money, but there's an incalculable *human* cost too, in terms of the people who get pushed out and the history of those lost buildings.

Posted by: dylanfan at December 9, 2008 12:29 PM

I like the proposed building, and I hope that it is built, so that Brooklyn and NYC can continue to progress.

For those who wished that the old cold-water-flat tenement buildings remain, I ask a simple question: where exactly do you think new housing should be built in Brooklyn? Here you have a location that is underutilized and served well be mass transit. I believe that a 12 story building is contextual on a broad avenue like this. This is a textbook case of "green", smart city planning.

I would also like to remind all that 4th Ave was upzoned precisely to take development pressure off the more historic side-streets of Park Slope. There is a demand for new housing in Brooklyn, and big buildings were starting to go up on the side streets (like the big building on President St. between 4th and 5th). In order to stop this type of truly non-contextual development, these streets were downzoned, while at the same time, 4th Ave, mostly a backwater street, was upzoned.

Again I ask: where should new housing be built? All of the buildings that have gone up on 4th Ave,including the Novo which was much-derided on these pages, have sold out. There is a market for these buildings. What would you say to these people?

Posted by: benson at December 9, 2008 12:57 PM

Very samey compared to other new buildings on 4th. I still dont see the attraction of living on 4th ave. Well, perhaps the sheep station which does a decent pint.....

Posted by: 10thStreetReno at December 9, 2008 1:06 PM

And front row seats for the marathon.

Benson, no one is saying new housing shouldn't be built here, people appear to be taking issue with the style and design. Why must new development be "samey"? or Same-o, or Bored-o?

Posted by: Nokilissa at December 9, 2008 1:11 PM

Nice trees- except the developer will be too cheap to plant them. Please explain the balcony's on all new buildings??? I do not get it.

Posted by: billyboomer at December 9, 2008 1:29 PM

Lame. Another uninspired developer building. This was an opportunity to either fit in or stand out. I think the 'design' is cowardly, it's neither here nor there. Weak design decisions make ugly buildings that everyone else has to live with. The one good thing about the recession is that there is hope that all these second rate architects will fall by the wayside.

Posted by: sense at December 9, 2008 2:07 PM

The balconies are for the marathon. I'm not kidding.
You can cheer and toss bananas and protein bars to the runners from above.

Sense, how will the recession help in this regard - Is there precedent? As in, during times of financial and credit difficulty the buildings that DO get built are smarter, more adoringly designed and lovely?

Posted by: Nokilissa at December 9, 2008 2:13 PM

Benson,
I didn't claim shouldn't be built - just kinda a shame not on one of the many other ugly blocks of 4th Avenue.
I only felt that this was only of the few blocks on 4th with a uniform look which could possibly have been rehabbed and could look really nice - not that they would remain tenenment type apts. Even if preserved the facades and built taller setback. I'd love to see lots of developent on 4th. -since so much of it looks so awful.

Posted by: Petebklyn at December 9, 2008 2:34 PM

Balconies on ugly buildings are as lipstick is to a pig.

Posted by: Brooklyn Chicken at December 9, 2008 2:35 PM

Noklissa (and Benson) the zoning on 4th Ave is pretty rigid, limiting what can be built. 12 stories, setbacks after a certain level, etc etc.

Assuming this is built per the rendering, imo it will be the best looking building to go up yet on 4th Avenue. Which is not necessarily saying much, but still, it's way above the Crest and the Novo.

The Argyle may beat this in terms of aesthetics IF it too is built to the rendering. With real estate faltering, who knows if we won't see some last minute cost saving downgrades to facades.

There's nothing special about what was there, which had devolved into low income housing. I presume the previous tenants received handsome buyouts. I have a coupla photos of what was there before at
http://www.pbase.com/dentontay/image/94272288
http://www.pbase.com/dentontay/image/94272290

Posted by: denton at December 9, 2008 2:38 PM

Nokilissa and all;

In addition to what Denton has said, I would add that alot of this comes down to economics - the dismal science, as they say.

Developers know that folks will only pay a certain $/sq_feet for a given location,and they work back from there. They look at the land pricing, their profits, and back out what they are going to spend on construction.

If you would like a higher grade of building in NY - and we can all agree on that point - my suggestion is that folks take a look at what drives up construction costs in NY. Construction costs in NYC are way above that of Chicago's, for instance. This is a quite involved topic, but let me point to a couple of things:

a) land costs in New York are high. Some of this is just due to the fact that NYC is already dense. Some of it, however, are self-inflicted wounds. Everyone wants downzoning in their neighborhood, everyone wants historic buildings preserved, and there are alot of places off-limits to development (Projects, for instance). The net efect of all this is that it reduces the supply of developable land, and hence drives up costs to a quite high level.

b) construction costs in NYC are out-of-sight. Some of this is due to onerous regulations. For instance, developers in NYC must carry huge liability insurance policies with regard to scaffolding accidents. NYS law states that any scaffolding accident is AUTOMATICALLY the fault of the contractor. This law has led to abuse.

If you want better buidlings - pressure your lawmakers to reduce such obstacles.

Posted by: benson at December 9, 2008 2:54 PM

Schlock-itecture!

Posted by: bayridgegirl at December 9, 2008 3:03 PM

Nokilissa, no precedent I know of for commercial residential buildings. Rockerfeller Center was built soon after the stock market crash of '29 - just being an optimist...

Posted by: sense at December 9, 2008 3:18 PM

Pete, I'm with you. That avenue is mostly ugly, so maybe development will be an improvement, but to tear down an irreplaceable row of buildings like those is tragic.

Posted by: dylanfan at December 9, 2008 3:34 PM

The building is out of size for its surroundings. Why must downtown Brooklyn turn into midtown Manhattan? Nobody likes midtown Manhattan and soon they won't like Brooklyn if this continues.

Posted by: mopar at December 9, 2008 3:45 PM

nobody likes midtown Manhattan?

Posted by: Petebklyn at December 9, 2008 4:15 PM

Pete - perhaps he meant noone wants to live in midtown. i work there, and its a fine place to work. But honestly, who'd want to live there.

Posted by: dittoburg at December 9, 2008 5:34 PM

Everyone likes the West Village. Have you seen the prices there?

Posted by: mopar at December 9, 2008 7:04 PM

Mopar;

Do you really think that a 12 story building puts Brooklyn in the same league as midtown Manhattan? Most of Manhattan is covered with mid-rise buildings, but it hasn't impacted the charm of, say, Amsterdam Ave or 5th Ave. I can understand that folks don't like the architecture of this building, but I don't think that building a 12 story building on 4th Ave. destroys the fabric of Brooklyn. We already have streets like Ocean Parkway, Eastern Parkway and Shore Road. This building is not setting a new precedent.

Posted by: benson at December 9, 2008 7:34 PM

The new buildinf looks stupid. it looks like it was shoved inbetween buildings that were torn down, and the builder wasnt able to get the 2 end properties so he just built in between.

It is ugly. I liked the tenements much better.

Posted by: STARGAZER at September 16, 2009 4:23 PM

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