Streetlevel: Shinju Sushi Nears Completion

Looks like it's almost grand opening time for Shinju II, a sushi joint in the space where another Japanese restaurant, Inaka, used to be, on 7th Avenue between 3rd and 4th. Gowanus Lounge reports that this is the sister store of another on Pearl Street in the Financial District. Anybody been to the original?

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Does Park Slope really need another Sushi joint?

Posted by: plgdude at September 17, 2008 3:23 PM

With 2 miles long strips of retail (7th and 5th) there are bound to be doubles, tripes, quadruples of the same type of restaurant. I never hear people complaining that there are too many Chinese restaurants in Chinatown or too many Italian places in Little Italy.

It's nice to have competition and it's nice to give these places a try without being pessimistic about it before it's even opened.

Posted by: 11217 at September 17, 2008 3:52 PM

I'm not so concerned about repetition along 7th Ave. But it's amazing how often on 7th Ave someone tries to make a go of exactly the same business that just failed in the same exact spot. Bakeries replace bakeries, Chinese takeout replaces Chinese takeout, tchotchke store replaces tchotchke store, Japanese restaurant replaces Japanese restaurant, etc. As Jonathan Richman once sang, "Where's their marketing consultant? Somebody take him by the hand."

Posted by: slopefarm at September 17, 2008 4:01 PM

I have been to Inaka it had the $20 all you can eat sushi. I have learned many times all you can eat sushi is like discount surgery, not always the best decision.

Inaka was not horrible, even though when the track lighting went out over our table a women quickly scurried over and hit it with a broom. A week later the place was closed.

I am sure Shin Ju 2 will most likely be better than Inaka, probably the same owner though! I do like the OTHER new sushi restaurant on 7th ave and 15th st Ten Japanese Cuisine. Everything tastes very fresh!

Posted by: Pragonetti at September 17, 2008 4:08 PM

Problem is not [yet] new people running a restaurant, it's the same landlord.
He tried to pull a fast one [no permits] until DOB caught him in the act. Got the permits, apparently paid fines, went ahead with construction. Still shady.
Restaurant waiting to get final sign-off from Buildings. It was supposed to open around Labor Day. Now its sometime in early October.

Posted by: 5w30 at September 17, 2008 6:00 PM

What's with these names? Shin Ju means "double suicide" and "Inaka" means countryside. The Japanese countryside is not known for good sushi.

Posted by: leftny at September 17, 2008 6:44 PM

actually, Shinju means pearl. I have been to the first one, which is appropriately on Pearl St in Manhattan. It was a solid "ok" but no better than that. It's one of those recent Japanese restaurants run by Chinese. In general, I find Japanese restaurants run by Koreans are better.

Posted by: Postie at September 18, 2008 10:29 AM

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September 17, 2008

Streetlevel: Shinju Sushi Nears Completion

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