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September 5, 2008
F. Martinella Mystery Solved?
Our friends at Lost City have the scoop on the F. Martinella deli opening at 117 Court Street that we've been obsessing over since last Fall. We reported that the sign promising a Boar's Head deli had been replaced by one advertising the Martinella company, in operation, it said, since 1949. Yet no one had heard of it, and it had no Web presence. Someone wrote in to Lost City with this bit of sleuthing: Boar's Head CEO's last name? Robert S. Martin. Its President? Michael Martella. Get it? Martin + Martella = Martinella. As for "F." in "F. Martinella"? Turns out Boar's Head was founded in 1903 by Frank Brunckhorst, or F. Brunckhorst. Nice one!
Nice Conspiracy Theory [Lost City]
Streetlevel: No Boar's Head for 117 Court Street After All [Brownstoner]
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Comments
Scoop? Sleuthing? That's not sleuthing, that's guessing.
The premise of the Da Vinci Code was more logical than this nonsense.
What's next? Tea leaves and tarot cards to determine when the Fed will finally raise the prime rate?
Posted by: Knickerbocker at September 5, 2008 10:29 AM
What do you think the Fed uses? Crackerjack macroeconomic anlysis?
Posted by: jawbreaker at September 5, 2008 10:50 AM
Being excited about Boards Head running a deli restaurant is like being excited about McDonaalds opening a burger restaurant.
Posted by: Prodigal_Son at September 5, 2008 11:09 AM
Big deal. It's just a deli.
Posted by: East New York at September 5, 2008 11:26 AM
Yeah, a deli paying a $125-a-foot rent!
Posted by: brownstoner at September 5, 2008 12:20 PM
That's their tough luck.
Posted by: East New York at September 5, 2008 1:12 PM
I cannot imagine the business plan. It is not close to offices for the lunch crowd. Anyone who lives near (like moi) buys at Staubitz or will go to TJ. And then there is Sahadi. What wil they have that we cannot all get better nearby?
Posted by: BH76 at September 5, 2008 2:11 PM
it seems that if boars head is bank rolling a store then they are going into competion with the same people who they sell theyre products to. that sucks for the stores that supported that company for so many years
Posted by: vital action at September 5, 2008 3:56 PM
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