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August 13, 2008
Going Modern on Fifth Avenue

A reader inquired about a new modern building at 556 Fifth Avenue in the South Slope. Yes, it stands out from its neighbors both in height—it used to be a single story building, reborn as a five-story, eight-unit building—and aesthetics. Turns out, the building is being marketed with a sister development on 264 Cumberland in Fort Greene as "classic modern"—the name of their campaign, which proposes the building as the melding of Victrolas and iPods (a rendering of the interiors is on the jump). Prices for The Fifth Avenue Modern Park Slope will range from $489,900 to the $950,000 or so.

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Comments
Looks like Tokyo "bubble" architecture.
Posted by: daveinbedstuy at August 13, 2008 2:42 PM
As someone who owns both a Victrola and an ipod, I'd like to say that this is very ugly.
Posted by: Carol Gardens at August 13, 2008 2:50 PM
i sat through that flash tedium just to reach a stupid contact form?
Posted by: z at August 13, 2008 2:52 PM
How bout the Dominos right below? I wonder if your place would stink of pizza all the time.
Posted by: TownhouseLady at August 13, 2008 2:57 PM
I like it.
Posted by: troll at August 13, 2008 2:57 PM
I like the windows.
Also like the vibe of 5th Avenue down in these parts.
Besides for a few places, it still has a lot of the old school Brooklyn feeling to it.
Posted by: 11217 at August 13, 2008 2:58 PM
I miss the cool old market building that was here, but I somehow like this Darth Vaderesque thing.
Posted by: SnarkSlope at August 13, 2008 3:00 PM
satellite death star
Posted by: werner at August 13, 2008 3:02 PM
Puke!
I guess someone got a deal on black brick since Mr. Scarano has had a dip in business as of late.
Complete and utter eyesore, no matter the location.
And I thought The Vue around the corner was ugly!
Posted by: Action Jackson at August 13, 2008 3:02 PM
Wow, that thing is so ugly its almost avant-garde...almost.
Posted by: qis4quincy at August 13, 2008 3:03 PM
I like the playfulness of the facade. Not crazy about the kitchen but the bathroom is cool. Wish we could see the entry.
Posted by: bxgrl at August 13, 2008 3:03 PM
"Luke, I am your father. Come over and buy one of my condos!"
Let the light saber duel begin.
Posted by: Action Jackson at August 13, 2008 3:04 PM
Your planet destroyed in 30 minutes or it's free.
Posted by: SnarkSlope at August 13, 2008 3:06 PM
I'm telling you all it looks like typical Tokyo architecture. I fully expect four stories of neon to be put up with signs for Karaoke lounges and saki bars along with; hopefully, a few 10' X 20' host or hostess lounges!!!
Posted by: daveinbedstuy at August 13, 2008 3:12 PM
Berlin 1960
I could be wrong but the depth of the overhang is not legal.
Posted by: oldrte10 at August 13, 2008 3:15 PM
oldrte10...yes, very much Bauhaus as well. But we knew Tokyo and Berlin have shared a common past now didn't we?
Posted by: daveinbedstuy at August 13, 2008 3:19 PM
5th Ave is noisy and ugly at that intersection, so there wasn't much in the way of vernacular charm to preserve. But it's also right across the street from that big Supportive Housing SRO site, so it will be a construction nightmare soon.
Posted by: mothra at August 13, 2008 3:25 PM
Ya know, I pass that all the time, and never dreamed it was apartments. Looks like medical offices or something.
Posted by: denton at August 13, 2008 3:29 PM
industrial look.....
Posted by: troll at August 13, 2008 3:41 PM
kind of bunkerish from the outside.
Posted by: mothra at August 13, 2008 3:49 PM
still, better here than shoe-horned in next to some lovely brownstone.
Posted by: mothra at August 13, 2008 3:50 PM
looks horrible in person
and that area is g-h-e-t-t-o
Posted by: blackstoner at August 13, 2008 4:04 PM
The people who say this area is gross and ghetto boggle my mind.
People complain when everything turns into Smith Street or 7th Avenue, and when an area actually has some diversity, something other than high end boutiques and a bank on every corner, it's "ghetto."
Why can't some areas remain diversified like this one without people calling out that it's horrible?
Posted by: 11217 at August 13, 2008 4:13 PM
Yeah, those people dining at Sidecar are original gangsters.
Posted by: SnarkSlope at August 13, 2008 4:13 PM
I agree with SnarkSlope and 11217. Where is blackstoner so fortunate to live?
Posted by: sherman at August 13, 2008 4:17 PM
I find it difficult to say it's ugly or not. It's unique and has lot's of windows for sure, but that euro interior doesn't work for me. It is cold and sterile. Reminds me of a doctor's office. It replaced the "Ortiz Jewelry Store". I only mention that for those who wish to reminisce but would also be curious if you actually shopped there before you complain about another lost vintage mom and pop shop?
Posted by: Handle at August 13, 2008 4:34 PM
That place will look dated quick. Kinda sterile like a doctor's office. Yuck!
Posted by: Mamacita at August 13, 2008 4:55 PM
I happen to like it for what it is, but for those who don't, we can at least be thankful this is the exception and not the rule in this neighborhood.
In Williamsburg and Greenpoint, stuff much inferior to this is popping up on every block.
Posted by: 11217 at August 13, 2008 5:01 PM
This place is one of the best looking new condos in South Slope. I realize that's not setting the bar very high, but it could have been much, much worse.
For example: http://www.brownstoner.com/brownstoner/archives/2007/12/bk_developers_w_1.php
Posted by: SnarkSlope at August 13, 2008 5:32 PM
What a s-t-u-p-i-d comment.
Posted by: jawbreaker at August 13, 2008 5:44 PM
The architect on this one is G-Atelier,the have offices on Columbia Street and in Colombia the country.
Here is the link (I was surprised that they even put the Domino's in the drawing)
http://www.gateliers.com/admin/showProject.php?id_project=1
Posted by: cobblehook at August 13, 2008 8:29 PM
just tacky and third world.
why do some of the windows slant one way and the others slant another way?
is that modern?
or is it arbritary and stupid?
Posted by: Gary Cooper at August 13, 2008 10:11 PM
Just stupid!
And the Domino post makes the rumors this is a Issac Katan backed deal even more plausible...and uglier than his building The Vue.
Raising the bar I see, Issac!
"Luke, run with the Force and your paycheck, Luke! Head back to Billyburgh!"
Posted by: Action Jackson at August 14, 2008 12:27 AM
I like it. It looks straight out of Setagaya in Tokyo.
Posted by: dabestspooner at August 14, 2008 8:36 AM
That's gonna be/look dated in about 1 minute...if it doesn't already.
Posted by: KHuebbe at August 14, 2008 10:56 AM
Which part of this is "classic?"
Posted by: East New York at August 14, 2008 11:01 AM
It's a good thing that brownstones don't look "dated".
Posted by: SnarkSlope at August 14, 2008 12:13 PM

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