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August 19, 2008

Streetlevel: No Boar's Head for 117 Court Street After All

martinella_08_08.jpg
Last November, reigning retail broker Tim King set off a flurry of speculation when he announced at the Brooklyn Real Estate Roundtable that a high-end food retailer had signed a least for the space at 117 Court Street at a rate of $125 per foot. Much guesswork ensued, until someone on Chowhound authoritatively declared that the lessee was none other than Boar's Head. Now that's looking like a bum tip: A sign that just went up in the window reveals a "fine delicatessen," called F. Martinella, is on the way. A recorded message says they're hiring for all positions, offering "competitive salaries" and benefits to full and part-time employees, and that they're an equal opportunity employer and a drug-free workplace. Maybe they have good roast beef, too?
State and Court Revealed: Boar's Head for Brooklyn [Brownstoner] GMAP
Which Foodie Is Coming to Court and State? [Brownstoner]
Photo by Lumpasaurus.




Posted by lisa at 2:00 PM | Comments (15)
Categories: Streetlevel

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Boar's Head is a deli meat supplier.

When a deli sells excusively Boar's Head products, they get to advertise the Boar's Head logo in their window.

Posted by: IronBalls at August 19, 2008 2:19 PM

I can buy Boar's Head at a corner bodega in Bed Stuy. I never understood what was so special about it. The roast beef is overcooked. With a name like Martinella he better have Prosciutto di Parma.

Posted by: daveinbedstuy at August 19, 2008 2:31 PM

The oddest thing about this whole story is that very early on there were some postings in their window ( and in the blogosphere shortly thereafter) about a "100 year old company" coming to the space.

" F. Martinella" leaves no Google trace.

So I started asking around all my foodie friends who have lived here for generations as well as some of the old school Brooklyn paisanos who live in nearby Cobble Hill and Carroll Gardens.

Nobody knows nothin'.
Fugeddaboudit.

" F Martinella"?

Posted by: Prodigal_Son at August 19, 2008 2:32 PM

The oddest thing about this whole story is that very early on there were some postings in their window ( and in the blogosphere shortly thereafter) about a "100 year old company" coming to the space.

" F. Martinella" leaves no Google trace.

So I started asking around all my foodie friends who have lived here for generations as well as some of the old school Brooklyn paisanos who live in nearby Cobble Hill and Carroll Gardens.

Nobody knows nothin'.
Fugeddaboudit.

" F Martinella"?

Posted by: Prodigal_Son at August 19, 2008 2:33 PM

PS is "fuggedaboudit" liturgical English? I didn't go through that whole dust up yesterday!!!

Posted by: daveinbedstuy at August 19, 2008 2:36 PM

Perhaps Boar's Head is going upscale with a new brand?

Posted by: nosleeptil at August 19, 2008 2:52 PM

that's odd that the name doesn't leave a google trace - i passed by the sign last week and it said Since 1948 or something around there, which begs the question, where?

Posted by: washingtonandatlantic at August 19, 2008 2:56 PM

Isn't the idea that this is owned by Boar's Head? It's a fake-old cutesy deli, right?

Posted by: zinka at August 19, 2008 3:01 PM

zinka might be right...IronBalls...I remeber the sign up there before using the Boars Head name and it did somewhat suggest that this was going to be some kind of Boars Head outlet. It just looked like something different from a Boars Head logo used in conjunction with a new retailer.

What do you all think the F. stands for? Talk amongst yourselves.

Posted by: daveinbedstuy at August 19, 2008 3:07 PM

liturgical- at least for Marty Markowitz

Posted by: east river at August 19, 2008 3:09 PM

"A recorded message says they're hiring for all positions, offering "competitive salaries" and benefits to full and part-time employees, and that they're an equal opportunity employer and a drug-free workplace."

Sounds very corporate to me.

Posted by: daveinbedstuy at August 19, 2008 3:43 PM

I have a suspicion that F Martinella is affiliated with Lassen & Hennigs on Montague. If you check their webpage it atates that they were established in 1949. Mystery solved.

Posted by: spiccoli at August 19, 2008 4:13 PM

I have a suspicion that F Martinella is affiliated with Lassen & Hennigs on Montague. If you check their webpage it states that they were established in 1949. Mystery solved.

Posted by: spiccoli at August 19, 2008 4:13 PM

"Boar's Head is a deli meat supplier.

When a deli sells excusively Boar's Head products, they get to advertise the Boar's Head logo in their window."

They have started retail chains. Maybe they've decided that there's too much confusion in the re-branding and are calling it something else...

Posted by: spnder at August 19, 2008 4:15 PM

In 1949, Truman enacted the Fair Deal, The People's Republic of China was formed, and Newfoundland joined Canada. They may be in on this deli deal as well.

Posted by: buttermilk channel at August 19, 2008 5:25 PM

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