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June 9, 2008

IKEA Pops Up in Cadman Plaza

ikea-popup-downtown-06-2008.jpg
IKEA's hired hands were setting up a 20x20 cardboard box in Cadman Plaza this morning. The contents of the "studio apartment," which is "flat packed for your convenience," include a sofabed, coffee table, rug, laps, curtains, accent pillows, media center, sideboard, bookshelves. The retailer, which is opening its Red Hook location on June 18th, is installing the pop-up boxes in various spots around the city, including Union Square and near the Brooklyn Public Library.
Red Hook Ikea Mania: Pop-Up Rooms, Cardboard Landmarks! [Racked]




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Comments

Estate ready.
Edgy.

Posted by: guest at June 9, 2008 10:18 AM

do the 'laps' belong to hot babes?

Posted by: guest at June 9, 2008 10:59 AM

I like that the studio apartment is called "Studio Apartment." Ikea's great and all, but it's frustrating to shop in a store where bedspreads are called "Dahlbrugg" and bookshelves "Lenkii" or some such thing, instead of being labelled what they are.

And what, if any, provisions have been made for the tidal wave of traffic that will engulf Red Hook every weekend once the store is open?

Posted by: guest at June 9, 2008 12:45 PM

yesterday, i did notice a few new signs down near the Hamilton Avenue / BB tunnel area pointing the way towards IKEA.

Posted by: guest at June 9, 2008 1:28 PM

As mentioned on the original post on McBrooklyn: photo by Lucien

Posted by: guest at June 9, 2008 2:01 PM

I road down that way on saturday to see what was up. parking lot and roads look awesome. there's actually a couple of traffic lights! security guards all around. can't wait for the meatballs!

Posted by: guest at June 9, 2008 2:04 PM

Brownstoner, are you going to continue with the Ikea media blitz right up to the tragic opening day? As if we didn't know already that you are really part of the problem masquerading as a pro-brooklyn blog.

Posted by: guest at June 9, 2008 6:06 PM

I cannot wait for Ikea.

Posted by: guest at June 9, 2008 9:52 PM

I don't love IKEA but that pop-up box thing is genius.

Posted by: KHuebbe at June 10, 2008 9:54 AM

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