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April 17, 2008
The Absolute Hard Launches
We don't quite see the point of soft and hard openings when it comes to selling condo developments, but presumably there's a reason for it. That's the approach at The Absolute, the six-story building that's gone up at 111 Steuben Street in Clinton Hill over the past couple of year. When we wrote about it back in December, sales were about to get underway. As of today, four units have signed contracts, a fact that will no doubt be trumpeted at tonight's opening party from 6 to 9 p.m.
111 Steuben Street [The Developers Group] GMAP
The Absolute Launching on Myrtle [Brownstoner]
Development Watch: 111 Steuben/543 Myrtle [Brownstoner]
Development Watch: Myrtle and Steuben [Brownstoner]
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Comments
I like this building SO much better than Forte. Still seems so strange to look down Myrtle and see it though...
The interior renderings look pretty nice too.
Posted by: guest at April 17, 2008 11:42 AM
so that is one contract per month. Prices seem high to me.
Posted by: guest at April 17, 2008 12:01 PM
Did architects not learn anything from the 1960's? This is like a facsimile of the blandest office building from Anytown, America built forty years ago-I don't get it-why would anyone want to live there?
Posted by: guest at April 17, 2008 12:24 PM
The building is pretty ugly. Looks better in the render with different surfaces and more detailing- too bad they chose to throw out the character.
Posted by: Karka at April 17, 2008 12:43 PM
worst building i've seen built in a LONG time.
hideous, actually.
this place would have looked dated in 1977.
Posted by: guest at April 17, 2008 12:56 PM
hard or soft opening, these are fugly. this looks like a weird office bldg from the 1960's.
Posted by: guest at April 17, 2008 1:16 PM
that looks incredibly similar to the rehab of the verizon building (1095 Avenue of the Americas) by bryant park that i see from my office all day long (http://www.mdeas.com/#)
Posted by: washingtonandatlantic at April 17, 2008 2:06 PM
I can see how someone might not love this place but to call it ugly, at least when compared to other new buildings nearby, seems a little extreme. Unimaginative? Unattractive? No.
Posted by: guest at April 17, 2008 2:08 PM
Looks like On Prospect Park. Or a stubbier version of it anyway.
Posted by: guest at April 17, 2008 2:59 PM
Many of those office buildings built 40 years ago (like, say, Lever House) are universally considered masterpieces of modern architecture. I think this sleek, chic building represents a worthwhile descendant of that movement.
Have you detractors ever seen the show "Mad Men" on AMC? Have a look at that show--gorgeous production design and wardrobe, too--and when you see those buildings with the right kind of furnishings inside, you might understand a little better what good, mid-century design is about.
Posted by: Rehab at April 17, 2008 6:08 PM
I hate to say it but I like it. Then again, I like the kodachrome building as well, and i dont think it turned out well for the developer.
Posted by: slick at April 18, 2008 4:06 AM
Mid century gets a bad rap in NY. NYC- sometimes it is stuck up its own arse.
Posted by: guest at April 18, 2008 9:59 AM
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