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March 14, 2008

96 Rockwell Place Sales: Over the Halfway Hump

96-Rockwell-Place-0308.jpg
In his letter to the editor of the Brooklyn Eagle yesterday, DBP head Joe Chan tried to refute the paper's earlier assertion that residential sales were flagging Downtown Brooklyn by throwing out stats about some of the highest profile projects in the area. We were interested to read about the progress at 96 Rockwell Place. Back in August, we reported that 15 out of the 37 units were in contract. In Chan's letter, he notes that 58 percent of the apartments are now sold. That number jibes with 21 listings currently tagged as being in contract on the Halstead site. While this is nothing to sniff at and we happen to like this place's prospects, that clearly marks a deceleration in the pace of sales: 15 in the first four months and 6 in the past seven months. Eight of the units will be on view at the open house on Saturday from 2 to 5 p.m.
96 Rockwell Listings [Halstead] GMAP P*Shark DOB
Checking In on 96 Rockwell Place [Brownstoner]
New Development: 96 Rockwell Place [Brownstoner]




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Comments

One sale a month, and probably decelarating. Looks like price drops are in the near future.

Posted by: guest at March 14, 2008 11:30 AM

if these prices are reduced substantially, we will still be taking about thier pace of sales next year this time. there is just too much competition in that area and with better prices too.

Posted by: guest at March 14, 2008 11:38 AM

Now if only they could do something about the stop work order that has been in place since *October* on the roof addition... there has been no progress above the old roofline since then. Unbelievable.

Posted by: zinka at March 14, 2008 11:41 AM

Don't worry, I'm sure there's an excuse coming with why this isn't really a slowdown and how by 2008 year end, prices will still rise.

Posted by: guest at March 14, 2008 11:44 AM

Anyone find a link to this article? I can't find it on the Eagle website.

Posted by: zinka at March 14, 2008 11:45 AM

Actually, the stop work order was lifted. for whatever reason, the DOB website has it still as a partial stop work order but they are working on the addition with their permits posted. I believe it was lifted early February.

as far as better prices vs competition, the 2 bedrooms are less than forte and hanson and 1 bedrooms run about the same.

Posted by: guest at March 14, 2008 12:07 PM

12:07: Forgive me, but I trust the DOB website over an anonymous blog commenter.

And actually the 2BR's are a lot more than Forte. Forte's 2BRs start at $649k.

Posted by: zinka at March 14, 2008 12:09 PM

Seems overpriced to me when considering the neighborhood and other locations.

CC seems high as well.

Posted by: guest at March 14, 2008 12:11 PM

zinka: look at curbed's picture from last month compared to the one above. obviously work is going on up top: http://curbed.com/uploads/2008_02_Rockewell.jpg

Posted by: guest at March 14, 2008 12:16 PM

here's the Booklyn Eagle Article
http://www.brooklyneagle.com/categories/category.php?category_id=10&id=19140

Posted by: guest at March 14, 2008 12:25 PM

The problem with this is that the city is taking over the building directly across the street from it and adding a bunch of stories to it blocking the city views on Rockwell and any light. Then there's the construction scheduled for the next 5-10 years on that block. The building is nice but living there is going to be noisy and dirty for at least a decade. Buying on the Flatbush side is a safer bet.

Posted by: guest at March 14, 2008 12:32 PM

Are they going to remove the Cookies advert on the side of the building? That is mighty ugly.

Posted by: gwbrubaker at March 14, 2008 12:33 PM

The Cookies ad is actually on the building next door; not part of the 96 Rockwell development.

Posted by: zinka at March 14, 2008 12:41 PM

12:16: OK, I believe you now.

Meanwhile, in the time it has taken to add 6 floors to this building, Forte has gone from a hole in the ground to having people living in it.

Posted by: zinka at March 14, 2008 12:42 PM

well the cookies billboard is actually on the building next door, so it's highly doubtful.

if any buyers would like to join, we've set up a yahoo group to discuss the building and meet our neighbors: http://groups.yahoo.com/group/Rockwell_Place

Posted by: guest at March 14, 2008 12:42 PM

If you stand on Fulton Street around Ashland and look at the Rockwell developement new roof top addition It looks like it's leaning. It's not an optical illusion, That sucker is not flush with the building next door. Brooklyn's own leaning tower.

Posted by: guest at March 14, 2008 1:34 PM

This is one of the small housing developments going on in the neighborhood. If they can't sell 37 units, how are the other properties going to sell the thousands of units that are for sale or planned? If this is the best that Joe Chan can come up with, then he's in big trouble.

Posted by: guest at March 14, 2008 2:28 PM

Don't worry. They can rent out the unsold units just like 110 Livingston. And if the 96 Rockwell buyers are as doped as the 110 Livingston ones, they will come to the developer's defense. All is well!

Posted by: guest at March 14, 2008 2:56 PM

I think any condo 'sales' - although really just contracts - before construction completion is sign of healthy market.
Since can never really know what place will look/feel like/views by renderings, computer drawings, floor plans, etc. or when for certain know when can occupy condo(contruction delays, CofO paperwork uncertainty)
am surprised that any sales take place before final completion.

Posted by: guest at March 14, 2008 4:17 PM

2BR for $870k+ w/ $1200 monthly CCs, not to mention taxes...on Flatbush?!?!?!....The Rockwell building will collapse before it sells out.

Posted by: guest at March 15, 2008 9:05 PM

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