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February 25, 2008

StreetLevel: Atlantic Ave. Urban Outfitters Opening Soon

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The long-planned Cobble Hill Urban Outfitters is scheduled to be in biz in two-and-a-half weeks, according to an Urban rep we spoke to outside the store last Thursday. A look at the space through the windows (as seen in the mostly obscured photo above) shows there's still a lot of work to be done, but it's not totally inconceivable that it'll be ready to roll by then. We're definitely interested in seeing how sales fare at this location, which is sort of a no-man's land for chain clothing stores. Guesses?
Urban Outfitters in Store for Atlantic Ave. [Brownstoner] GMAP

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Comments

Like every other chain that opens in Brooklyn, this will be one of the top 5 grossing stores in the entire corporation.

Posted by: guest at February 25, 2008 2:34 PM

Save your sheckels for someone who doesn't contribute to Rick Santorum's (failed) campaign.

Posted by: guest at February 25, 2008 2:41 PM

Love the building. Location will generate traffic. Eventually Trader Joes down the block. Lucky, Brooklyn Industries, American Apparel and all the boutiques on Smith and Court are close by.

Posted by: guest at February 25, 2008 2:44 PM

Can we continue from the ihop post.
I still got some good stuff

Posted by: guest at February 25, 2008 2:44 PM

Cobble hill needs more ironic t-shirts

Posted by: guest at February 25, 2008 2:50 PM

Chain stores, all of them (urban, trader joe's), backed by giant corporations.

Say goodbye to local retail in Brooklyn, say hello to corporate retail and the mall-afication of Brooklyn.

Posted by: guest at February 25, 2008 2:51 PM

Thank god, I will be able to buy those low rise jeans with the extra large back pockets for my wallet overstuffed with money!!

Posted by: guest at February 25, 2008 2:52 PM

CAN'T WAIT!!!!

Posted by: guest at February 25, 2008 2:53 PM

You got that right, 2:51. If you get up real early and walk down Atlantic Ave, it's nothing but a bunch of senior citizens doing their "walking."

Posted by: guest at February 25, 2008 2:54 PM

i don't understand the vitriol for ALL chains. it's so ignorant.

there's ONE urban outfitters coming to brooklyn. SO WHAT?

it's not 50 bank branches or duane reades. it's not walmart or a tcby.

Posted by: guest at February 25, 2008 2:57 PM

when are they going to bring back those ass-rounding "chic" jeans from the early 80's?

Posted by: guest at February 25, 2008 2:58 PM

I'm actually amazed it has taken this long.

Hip neighborhoods in Chicago similar to Brownstone Brooklyn have had this retailer since the mid-1990s.

Posted by: Polemicist at February 25, 2008 2:59 PM

Hey idiots...unless YOU'D LIKE TO START OPENING MOM AND POPS, THIS IS AMERICA!

live with it.

My lord. I see no one here offering to open anything in any of these neighborhoods, but I see Urban OUtifitters, Apple and others stepping up to the plate.

Or would you rather have abandoned storefronts all over Brooklyn again?

You want a non chain?

THEN OPEN ONE!!!!

Posted by: guest at February 25, 2008 3:01 PM

You know, it's up to the consumer who succedes and who fails. The fact is, while many people on this blog deplore chains like Urban Outfitters (and IHOP; see other thread) most residents will happily shop there and the chains will succede. Of all the chains listed on this and the other thread today -- Can I do this off the top of my head? Trader Joes, Lucky, Brooklyn Industries, American Apparel, IHOP, Applebees, Target, Walmart, Home Depot, Costco; did I get them all? -- I bet I have made less than a dozen visits total to any of their franchises anywhere in my (half-century) life. But that's me. Until some legal intervention occurs, if you want independently owned stores to succeed, spend your dollars in them.

Posted by: guest at February 25, 2008 3:01 PM

i wonder why urban outfitters isn't in Williamsburg? perfect audience, right?

wiliamsburg has few few chains in prime burg, so maybe the hood won't let them in.

can't count brooklyn industries as a chain btw when the owners actually live in williamsburg, right?

Posted by: guest at February 25, 2008 3:13 PM

I'd rather have almost any of these places than boarded up abandoned storefronts, which lead to increased crime, which leads to even more store closings, which leads to more crime, which leads to decreased property values, which leads to NYC in the 70's.

QUIT YOUR BITCHIN!

Posted by: guest at February 25, 2008 3:31 PM

Do we really need this store? No.

Posted by: guest at February 25, 2008 3:31 PM

Was the empty abandoned space needed more?

No.

Posted by: guest at February 25, 2008 3:36 PM

"Hip neighborhoods in Chicago similar to Brownstone Brooklyn have had this retailer since the mid-1990s."

Brooklyn is now officially like Chicago.

My wife's sister lives in Houston. They have Urban Outfitters too. Maybe Brooklyn is becoming more like Houston as well.

Posted by: guest at February 25, 2008 3:38 PM

Do we need you, 3:31?

Jury's still out.

Don't lump an entire borough of 2.4 million into your "we"

I will most certainly shop here. They have some really great things. Clothes, shoes and a lot fo fun stuff for the apartment.

Living in a small space makes me like to redecorate probably more than the average American. I find it one of the more fun aspects of city life, actually. Constant change.

Seems to many brownstoner readers are completely opposed to any and all change.

You know what I say to that...?

There is a lovely place called the Midwest that has stayed nearly the same for the last 100 years.

Posted by: guest at February 25, 2008 3:39 PM

So everyone here would like no stores of any kind in Brooklyn because it makes us too much like Chicago and Houston.

Wow. Sounds SUPER fun!

Posted by: guest at February 25, 2008 3:40 PM

"Do we really need this store? No."

Who is "we"?
Are you speaking for all of us?

Will I shop there, probably not.
Am I their target consumer, no.
Should this store open here. Yes,if they think they can make money.
Yes

hating gets you nowhere

Posted by: guest at February 25, 2008 3:41 PM

Brooklyn on it's own would be the 4th largest city, right behind NYC, LA, Chicago and Houston.

Why shouldn't we have some of the same stores that EVERY OTHER MAJOR city have??!!

Jeez...even Alabama has one for god's sake.

Somehow you think Brooklyn being left completely and totally out of the retail equation has been a GOOD THING??

Look around you. And I mean outside of your Brownstone in Park Slope. Like look ALL around and all the many different people with different incomes, different nationalities, different opinions, different desires and different ideas of where they like and do not like to shop.

Or should anything here be only mom and pop and Nordstom and Apple?

Shall we deem you the Retail Czar of Brooklyn?

Posted by: guest at February 25, 2008 3:45 PM

"Say goodbye to local retail in Brooklyn, say hello to corporate retail and the mall-afication of Brooklyn."

There's no way ALL of the local retailers will go under even if 50 new big-box retailers move into Brooklyn. There's enough room for big-box stores AND small local retailers. Furthermore, I've been here my entire life, and take if from me, some of the "local retailers" are no bargain. I'm ready for some diversity. It's all about options.

Posted by: guest at February 25, 2008 3:48 PM

Considering Brooklyn is more "URBAN" than 90% of the places where these stores exist, I say it sounds like a perfect place to open up.

It is so sad to see how many people who read this blog hate themselves.

It is THE ONLY reason why someone with no plan to shop here would say negative things about it.

Posted by: guest at February 25, 2008 3:49 PM

I'm perfectly willing to let the market determine whether "we" really need this store.

If they open the doors and nobody comes in, you will be vindicated, and they will close down in a hurry.

Posted by: Flatbushwhacker at February 25, 2008 3:51 PM

3:51:

When is the last time you saw a MAJOR chain open up and close it's doors?

Seriously. This people spend millions on scouting and researching demographics.

Even Starbucks, which opens a location on every other corner, closes few stores in comparison.

I think in this case, the haters like you will be the ones with ther foots in their mouths.

Again.

Posted by: guest at February 25, 2008 4:01 PM

Hey Brownstoner

If you have such an influential blog do people who support Urban Outfitters actually buy brownstones??

Posted by: guest at February 25, 2008 4:04 PM

3:49, if I don't plan to shop at Urban Outfitters, then I hate myself? Gonna have to discuss this in my session on Thursday.

Posted by: guest at February 25, 2008 4:04 PM

Sure you'll have time for it, 4:04?

I'm sure there are plenty of other more pressing issues to discuss.

Like your dellusions.

Posted by: guest at February 25, 2008 4:07 PM

I can't wait to wear my tight jeans and puma's here on a Sunday afternoon after Brunch at Po and then a nice game of Bocce at Union Hall in the Slope.

Perfect day.

Posted by: guest at February 25, 2008 4:24 PM

Don't forget the blowjob from the crackwhore on Nevins after Bocce, 4:24.

Posted by: guest at February 25, 2008 5:37 PM

you had me at crack.

and whore.

Posted by: guest at February 25, 2008 5:55 PM

Brooklyn is becoming just like manhattan. More and more big chains are destroying this borough.

Posted by: guest at February 25, 2008 7:19 PM

move to staten island, 7:19

Posted by: guest at February 25, 2008 7:46 PM

manhattan is still one of the greatest places on the planet.

to those who constantly say how "over" it is, why the hell do you live in essentially a satellite community of it?

i agree...move somewhere you like better. it's a helluva lot cheaper everywhere else...

you sound like idiots.

millions and millions of people would KILL to live in/near manhattan.

stop hating everything. it shows what little self esteem you have.

Posted by: guest at February 25, 2008 8:23 PM

To all the snippy quipsters on this message board: if you could all cram together into one room, I would gladly hurl a Molotov cocktail in it.

Since you don't like seeing progress in Brooklyn, move. Even better, sink into the earth and SHUT UP. Apparently no one is listening to your vapid comments because nearly every block of Atlantic Avenue btn. Hicks and Flatbush is being (re)developed right now.

And as a resident of Atlantic Avenue and Brooklyn for five years, I welcome this bright spot in the neighborhood.

Posted by: guest at February 26, 2008 10:28 AM

All the clothing in brooklyn industries, Lucky, Urban outfitters, etc. are being churned out by the same factory in China. SO if you don't yet own Mao's little red book of capitalism, buy in at urban outfitters.

Posted by: guest at February 26, 2008 10:44 AM

10:44 -- dude, you just made me take off my Lucky jeans and check the label.

Made in the USA. Portion of sale goes to charity. Check your fly/facts.

Posted by: guest at March 8, 2008 11:59 AM

Yeah! Urban outfitters is finally here! OMG! I moved here from Garden City, Long Island and just bought two brownstones in fort greene and one in bed-stuy, all populated by hard-working middle-class families from Italy. Most importantly, now i'll have more clothes to put inside my walk-in closets thanks to urban! Also, people always told me that brooklyn was bad, but thank God i moved when it has progressed significantly! By the way, where are all the poor people gonna go, including the annoying ones who have been bursting fire-crackers all night? I'm sure urban will give them work. no?

Posted by: guest at July 1, 2008 10:14 PM

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