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February 21, 2008

Flatbush Junction Target Coming Soon

target-flatbush-junction-02-2008.jpg
Fading Ad Blog has been chronicling the construction of Brooklyn's newest Target at Flatbush Junction (the intersection of Nostrand, Flatbush and Avenue H). The store is scheduled to open within the next month or so. Here's what the blog has to say about changes to the area:

When Canal Jeans came to Flatbush, I was astounded. They were pioneers way before the first Flatbush Starbucks replaced the only decent diner on Hillel Place. Then the banks came. We already had banks, and fast food chains, and now places to buy cell phones. To replace the municipal lot where commuters would park to take the train into “the city” to work is a Target Superstore. Now with the Congestion Pricing plans underway, where are commuters going to park? In my driveway.

Any readers foresee going to the new store?
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Comments

Yes, I will go there, since I live close by. I'm always happy when a parking lot is replaced by a building.

Posted by: guest at February 21, 2008 10:22 AM

WELCOME TO 21st CENTURY AMERICA!!!!!!

Posted by: guest at February 21, 2008 10:40 AM

I assume the commuters would park in the parking lot attached to the Target that holds more cars than the municipal lot, no?

Also, I don't recall that lot having 10 hour meters which would be the necessary time allotment for somebody to go to work and back.

Posted by: guest at February 21, 2008 10:41 AM

Welcome to the mall-ization of Brooklyn. First they took Manhattan, now they are taking away Brooklyn.

Posted by: guest at February 21, 2008 10:44 AM

Maybe now the Target on Atlantic Ave. won't be totally mobbed and there will actually be some stock on the shelf!

Posted by: guest at February 21, 2008 10:48 AM

I'm about eqidistant between this Target and the Atlantic Center one. I went to that store once--I'll probably visit this new one at least as often:-)

Posted by: Bob Marvin at February 21, 2008 10:53 AM

Now this is a classy addition to Brooklyn! I hope they bring a Wal-Mart next. I love my Blue light sales.

Posted by: guest at February 21, 2008 11:02 AM

I'm glad people will have the option of taking transit to Flatbush Junction to shop instead of driving out of the city, to suburbs that keep the jobs and sales taxes.

If you are so wealthy that you prefer a higher status retailer, feel free to go where you wish.

Posted by: guest at February 21, 2008 11:12 AM

Flatbush Avenue is the Broadway of Brooklyn (apologies to the actual street of that name in Brooklyn). It should be a shopping bonanza from one end to the other, and it shoud evolve quickly to reflect the changing neighborhoods it passes through and the changes in retail.

Welcome to the new mall.

Posted by: LM at February 21, 2008 11:13 AM

I'll be glad for the mobs to recede a bit. If that happens, however, it will be exposed that Target does not know HOW to properly stock the Atlantic Terminal store. If they haven't yet learned how not to lose those sales, I don't hold out much hope.

Posted by: guest at February 21, 2008 11:22 AM

Will there be valet service for those of us coming from other parts of Brooklyn?

Posted by: guest at February 21, 2008 11:26 AM

The Atlantic Center is one of their top grossing stores. The logistics of production, shipping etic. make it almost impossible to keep up with their sales.

I would think if the mobs do recede less inventory will be sold and it will be exposed,as you say, that they in fact are doing what they can.

Posted by: guest at February 21, 2008 11:28 AM

Nothing to do with New York. Target is a glorified KMART. It is nothing but junk food, dinky furniture and poorly made clothes. Do the math there are no better deals here than anywhere else.

Posted by: guest at February 21, 2008 11:38 AM

This will help with the mobs at the Atlantic center Target. I went last saturday and literally saw a line from the bridge to the escalators. Even more rediculous, there were people facing front to back as an additional line ran from the other entrance around the corner to the food section!

Posted by: guest at February 21, 2008 12:05 PM

"This will help with the mobs at the Atlantic center Target. I went last saturday and literally saw a line from the bridge to the escalators. Even more rediculous, there were people facing front to back as an additional line ran from the other entrance around the corner to the food section!"

Oh, I see. You mean it's very successful. Imagine!

Posted by: guest at February 21, 2008 12:29 PM

I think this will help Atlantic Center Target's business, not hurt it. As 12:05 says, the shopping experience at the AC Target is so terrible it keeps people away. Now there will be two stores, two options, and I think that means more people out shopping. Not less.

Believe it or not, Brooklyn used to have huge high-end department stores and not just downtown, but located further out into Central Brooklyn. Returning Flatbush to being the "Broadway of Brooklyn" as someone said, really is returning it to what it once was.

Posted by: guest at February 21, 2008 12:31 PM

"the shopping experience at the AC Target is so terrible it keeps people away."

HUH? As the previous poster said, the place is very often packed! Yes, the shopping experience can be characterized as bad because of crowds, but CROWDS mean the place is doing pretty well. Ask any retailer if they'd prefer silence and scarcity to crowds. DUH!

Posted by: guest at February 21, 2008 12:52 PM

I may check it out, but I suspect I'll still mostly go to Sears on Beverley Road.

I find Target pretty depressing compared to Wal*Mart, but I'm glad to see just about any new retail out there.

Posted by: guest at February 21, 2008 1:00 PM

You find Target despressing, but NOT SEARS???

My lord.

The only place on earth more depressing than Sears was Montgomery Wards.

Posted by: guest at February 21, 2008 1:11 PM

So funny, 1:11. The other day for who knows what reason I was thinking of the Montgomery Wards in L.A. where I used to live. Thinking how it was like stepping into the land that time forgot, it was so surreal and depressing. Sears is like that too, agreed.

Target is NOTHING like those stores. Not one iota.

As depressing as the Sears is, it's still a good place to buy certain things and is underutilized by much of Brooklyn outside its immediate neighborhood, IMO.

Posted by: guest at February 21, 2008 1:16 PM

I find that Sears' combination of mid-20th century Americana and funky Caribbean vibe kinda' charming. And their tool section kicks ass.

Target just epitomizes bland, mass-market consumerism.

Posted by: guest at February 21, 2008 1:30 PM

I don't find Targe clothing to substandard considering what I can pay for an outfit for my five year old. I can afford to shop trendy boutiques in trendy neighborhoods where I would have to plunk down $100 or more just for a top for her. I do splurge on special occassions but considering that she is just a happy wearing a shirt from Target with Dora and Diego on it as when she wears one of her $200 designer outfits, I'll frequent this Target because it more convenient than trekking downtown or out to Gateway Mall.

Posted by: guest at February 21, 2008 1:45 PM

Flatbush is geographically the center of Brooklyn although that may not mean much to Brownstone Brooklynites whose activities are centered around Manhattan and the downtown Brooklyn neighborhoods. Even many people who live in Ditmas Park and Lefferts Gardens have a perception that there's nothing down Flatbush Avenue. There are thriving communities on the south side of Prospect Park who would welcome this new mall. Although Flatbush Avenue has changed for the worse since the days of Macy's, Loehman's and Jahn's there are still thriving businesses all along Flatbush. The mall at the Junction with Target as its anchor will hopefully draw people to the other end of Flatbush and is easily accessible (unlike the Gateway Mall Target) by public transportation to people in Brooklyn's southern most communities. I am even hoping to see the restoration of the Loew's Kings Theatre one day soon.

Posted by: guest at February 21, 2008 3:38 PM

You all are forgetting the Target at Starett City. I go there because coming from the suburbs I REFUSE to pay for parking like Atlantic Center has the gall to do... Starett City has a Bed Bath and Beyond, Babies R Us and a Home Depot as well as other things. But ONLY go first thing in the morning. Any other time it is like they are having a "everything free and it is the end of days" sale.

Posted by: brooklynisis at February 21, 2008 7:28 PM

3:38 mentioned the Target near Starrett City. It is called Gateway Mall. As the previous poster stated, if you don't have a car, Gateway is hard to get to.

Posted by: guest at February 21, 2008 9:25 PM

I live a few blocks from the Atlantic Target, but I went out all the way to ikea in new jersey the other weekend to buy storage containers--i just couldn't face the lines, the unhelpful staff, or the unstocked shelves again.
Once I went in there and found a cute shirt, but the line was so long I ended up deciding not to buy it. bad business sense, target!

Posted by: guest at February 21, 2008 10:39 PM

Look at it this way. Sooner or later all you transplants will feel like you're back in Kansas/Iowa/Ohio again. NYC will be all Wal-Marts, Applebees and Cheescake Factories for you, just like back home. The Midwest is destroying NYC.

Posted by: guest at February 22, 2008 10:23 AM

Atlantic Center has the "GALL" to charge for parking because it is a huge public transit hub which encompasses almost every subway line and the LIRR. those who choose to drive to an area so well served by transit and already congested with cars should pay for the privilege.

Posted by: guest at February 26, 2008 12:12 PM

I think it's great that the Junction will once again be a shopping district that draws people from throughout Brooklyn. It's fallen onto hard times of late. In terms of transportation, it's hard to find a better spot, with the IRT subway, the Flatbush bus, the Nostrand bus, the Glenwood Road bus, and the Riis Park/Rockaway bus all stopping within a block or two of the new mall.

Add in the projected sit-down restaurant and it should do quite well, supplementing rather than replacing other businesses in the area.

Posted by: guest at February 26, 2008 9:17 PM

I am so happy the new Target is opening soon. I live in the area so I will have a choice of either walking or driving there. As the garage is huge, I just hope people don't start parking there to go into the city, or to Brooklyn College, which is a couple of blocks away from the new mall. Parking in this area is horrendous and I hope people don't view this new garage as their parking place for other than shopping at the mall!

Welcome Target!!!!

Posted by: guest at February 27, 2008 3:22 PM

I'm not crazy about this development, and I find it ironic that a parking lot has been removed and replaced by a store that will increased the need for parking facilities. You have to love the brain dead bureaucrats that approved this one.

Posted by: Lisanne at March 2, 2008 1:39 AM

O, I guess I'm showing my age - but in terms of shopping, truly one cannot compare a Target in the Junction with the "downtown" Brooklyn department stores of old -- for example, the old A&S, or Martin's, with its mahogany paneling. What's really awful about places like Target and Walmart is the almost plastic-looking facades, kind of glossy and cheap looking. As we can see from some of the quirky new apartment buildings going up on Coney Island Avenue and Ocean Parkway, it's probably just as inexpensive nowadays to build something attractive, with concrete moldings imitating "old-fashioned" details, that fits in with the neighborhood architecture, as it is to do the plastic-and-glass eyesores. But instead developers seem to think that big-box stores must be ugly -- perhaps how they perceive those of us who live near where they build. (I like Sears. It's a grand old building, and they're helpful, good folks there.)

Posted by: guest at March 6, 2008 9:10 PM

O, I guess I'm showing my age - but in terms of shopping, truly one cannot compare a Target in the Junction with the "downtown" Brooklyn department stores of old -- for example, the old A&S, or Martin's, with its mahogany paneling. What's really awful about places like Target and Walmart is the almost plastic-looking facades, kind of glossy and cheap looking. As we can see from some of the quirky new apartment buildings going up on Coney Island Avenue and Ocean Parkway, it's probably just as inexpensive nowadays to build something attractive, with concrete moldings imitating "old-fashioned" details, that fits in with the neighborhood architecture, as it is to do the plastic-and-glass eyesores. But instead developers seem to think that big-box stores must be ugly -- perhaps how they perceive those of us who live near where they build. (I like Sears. It's a grand old building, and they're helpful, good folks there.)

Posted by: guest at March 6, 2008 9:11 PM

O, I guess I'm showing my age - but in terms of shopping, truly one cannot compare a Target in the Junction with the "downtown" Brooklyn department stores of old -- for example, the old A&S, or Martin's, with its mahogany paneling. What's really awful about places like Target and Walmart is the almost plastic-looking facades, kind of glossy and cheap looking. As we can see from some of the quirky new apartment buildings going up on Coney Island Avenue and Ocean Parkway, it's probably just as inexpensive nowadays to build something attractive, with concrete moldings imitating "old-fashioned" details, that fits in with the neighborhood architecture, as it is to do the plastic-and-glass eyesores. But instead developers seem to think that big-box stores must be ugly -- perhaps how they perceive those of us who live near where they build. (I like Sears. It's a grand old building, and they're helpful, good folks there.)

Posted by: guest at March 6, 2008 9:11 PM

O, I guess I'm showing my age - but in terms of shopping, truly one cannot compare a Target in the Junction with the "downtown" Brooklyn department stores of old -- for example, the old A&S, or Martin's, with its mahogany paneling. What's really awful about places like Target and Walmart is the almost plastic-looking facades, kind of glossy and cheap looking. As we can see from some of the quirky new apartment buildings going up on Coney Island Avenue and Ocean Parkway, it's probably just as inexpensive nowadays to build something attractive, with concrete moldings imitating "old-fashioned" details, that fits in with the neighborhood architecture, as it is to do the plastic-and-glass eyesores. But instead developers seem to think that big-box stores must be ugly -- perhaps how they perceive those of us who live near where they build. (I like Sears. It's a grand old building, and they're helpful, good folks there.)

Posted by: guest at March 6, 2008 9:11 PM

O, I guess I'm showing my age - but in terms of shopping, truly one cannot compare a Target in the Junction with the "downtown" Brooklyn department stores of old -- for example, the old A&S, or Martin's, with its mahogany paneling. What's really awful about places like Target and Walmart is the almost plastic-looking facades, kind of glossy and cheap looking. As we can see from some of the quirky new apartment buildings going up on Coney Island Avenue and Ocean Parkway, it's probably just as inexpensive nowadays to build something attractive, with concrete moldings imitating "old-fashioned" details, that fits in with the neighborhood architecture, as it is to do the plastic-and-glass eyesores. But instead developers seem to think that big-box stores must be ugly -- perhaps how they perceive those of us who live near where they build. (I like Sears. It's a grand old building, and they're helpful, good folks there.)

Posted by: guest at March 6, 2008 9:11 PM

O, I guess I'm showing my age - but in terms of shopping, truly one cannot compare a Target in the Junction with the "downtown" Brooklyn department stores of old -- for example, the old A&S, or Martin's, with its mahogany paneling. What's really awful about places like Target and Walmart is the almost plastic-looking facades, kind of glossy and cheap looking. As we can see from some of the quirky new apartment buildings going up on Coney Island Avenue and Ocean Parkway, it's probably just as inexpensive nowadays to build something attractive, with concrete moldings imitating "old-fashioned" details, that fits in with the neighborhood architecture, as it is to do the plastic-and-glass eyesores. But instead developers seem to think that big-box stores must be ugly -- perhaps how they perceive those of us who live near where they build. (I like Sears. It's a grand old building, and they're helpful, good folks there.)

Posted by: guest at March 6, 2008 9:12 PM

O, I guess I'm showing my age - but in terms of shopping, truly one cannot compare a Target in the Junction with the "downtown" Brooklyn department stores of old -- for example, the old A&S, or Martin's, with its mahogany paneling. What's really awful about places like Target and Walmart is the almost plastic-looking facades, kind of glossy and cheap looking. As we can see from some of the quirky new apartment buildings going up on Coney Island Avenue and Ocean Parkway, it's probably just as inexpensive nowadays to build something attractive, with concrete moldings imitating "old-fashioned" details, that fits in with the neighborhood architecture, as it is to do the plastic-and-glass eyesores. But instead developers seem to think that big-box stores must be ugly -- perhaps how they perceive those of us who live near where they build. (I like Sears. It's a grand old building, and they're helpful, good folks there.)

Posted by: guest at March 6, 2008 9:16 PM

To the first commenter, the Sugar Bowl (the diner that used to occupy where Starbucks now is)was rumored to have numerous health code violations. If that was the case, then thank God its gone! We need decent food on the Junction, period. The nearby Burger King, Wendy's/Popeye are two other places that need to get the boot- they are constantly getting shut down for violations.

I see the new Target as a welcome addition to Flatbush Ave.,and hope it will attract other new business and interests in the area overall. That area has soooo much potential, its a shame its been in the state that it is for so long.

Posted by: guest at March 8, 2008 11:45 PM

I don't see why they did not protest this the first week they opened in the food area food was all over the floor the family dollar next door will go out of business. and they are sucking the life out of the neighborhood cheap people never learn you can't even get a job at junction target location unless you work saturday and sunday. wooh to the neighborhood mostly jews in blacks live in that hood jews hold the sabbath blacks go to church on sunday you do the math. college kids by the thoudsands was getting turned down by target because they cannot work on sunday do to family religious
or single parents with small kids cannot take the job because they have to work past 6pm so you tell me what target will do to benefit the neighborhood. family dollar was good enough target is no different then walmart wake up america. stand up for your neighborhood the reason why target came to the flatbush junction their are no good stores on the junction really and you cant even get white college kids to go near the junction they do not come to that new target i know i go to brooklyn college thats a black target with blacks on the wall as soon as you go up the stairs. you will see a few whites their out of a million blacks they make up most of flatbush for those of you that have never been here.

Posted by: guest at March 12, 2008 7:06 PM

The diner on Campus Rd. replaced by Starbucks was the only decent diner in the area? You've got to be kidding me! I ate there once, ordered mashed potatoes with vegetables, and the mashed potatoes were instant, and the vegetables turned out to be peas and carrots from a can. THAT was the level of that diner.

Now, I own a studio co-op in the area and was absolutely psyched as to what this development would do to the apartment prices ever since I found out about it. I can't believe how altogether underdeveloped the area is considering the college has been there how long, seventy years now?

There are some things I don't understand - like the Canal Jean store being nothing like an actual Canal Jean store (has any one of you seen the crap they sell? and do they even carry jeans? all I know it's embarrassing even to go into). Why was the abandoned railroad allowed to take up all that space all that time?

And why am I unable to find information anywhere as to what other stores will be next to Target?

Posted by: guest at May 11, 2008 8:09 PM

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