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December 13, 2007

StreetLevel: Delicious on President Street?

deliciousontheslope.JPG
Some Slopers have been wondering what’s going into the storefront on President Street, just west of Fifth Avenue, that’s been sporting a revolving sign that reads “Delicious on the Slope.” Why, it’s an Israeli-Mediterranean eatery/soda fountain, of course. Delicious on the Slope is the brainchild of an Israeli chef named Yair who says the hard-to-miss sign has been breeding misconceptions about the nature of his future restaurant (slated to open in about six weeks), leading people to think it’s going to be an ice cream parlor or worse—a coffee shop. “We are going to serve egg creams and have a full menu,” he says, “but I am not going to allow anyone to come and sit here with their laptop for eight hours.” And how’d he come up with his concept? “I realized there was no place else in the area to get traditional Jewish food like corned beef and pastrami.” Sounds like a good enough reason to us, and here’s hoping the nosh is indeed delish. GMAP




Posted by Gabby at 2:30 PM | Comments (24)
Categories: Food and Drink, Park Slope, Streetlevel

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Comments

Pass by this place everyday on my way to work. It's a new building and in a space that was originally designed as a parking lot. I'm kind of curious as to why they never used that space the parking lot. I'm also grateful that they poured concrete over the curb cut when the converted into a restaurant space - a courtesy not all owners extend.

Posted by: Brooklynnative at December 13, 2007 2:39 PM

ugly. ugly. wow. ugly. cheesy name.

Posted by: guest at December 13, 2007 2:49 PM

Needs a fedders box.

Posted by: guest at December 13, 2007 2:57 PM

i'll try it out when It opens.

Posted by: Santa at December 13, 2007 3:09 PM

Restaurants come up with so many really annoying cutesy names. Why doesn't someone just call their restaurant "EAT ME!"?

Posted by: GHB at December 13, 2007 3:43 PM

Park Slope: better than your neighborhood.

Park Slopers: better than your you.

PARK SLOPE UBER ALLES!

Posted by: guest at December 13, 2007 3:57 PM

Does corned beef and pastrami count as Israeli-Mediterranean fare?

Posted by: guest at December 13, 2007 4:14 PM

I too walk past this every day and I think the sign is just awful - it's tacky and makes me think the owners are clueless.

Anyone know what's up with the new sign to the left of the door that reads "Presidential Suites"? It makes the building look like it's a hotel.

Ick.

Posted by: guest at December 13, 2007 4:14 PM

I'll check it out and welcome it to the 'hood but I guess the owner doesn't read this blog.

OWNER: “I realized there was no place else in the area to get traditional Jewish food like corned beef and pastrami.”

um, it's called CANTEEN, that place that just opened on 4th Ave a few blocks away that had about 100 posts on the story when it was mentioned here!

geez.

Posted by: Mr Joist at December 13, 2007 4:21 PM

I wish a REAL, traditional kosher-type deli would open somewhere. It's Brooklyn after all, what's up?

Posted by: guest at December 13, 2007 5:17 PM

I think the Slope has reached restaurant saturation point. This one's not gonna make it, not with a cutesy name, not with that poor location and not with that meat-based menu.

Posted by: guest at December 13, 2007 8:42 PM

i think the place will be a pretty big hit here.

looking forward to it!

Posted by: guest at December 13, 2007 8:59 PM

Plenty of carnivores in the Slope, so I don't see a meat-based menu as a problem.

But yet, I'd boycott the place based the name and signage alone.

Posted by: guest at December 13, 2007 9:41 PM

What a bunch of bitter schmucks!

Posted by: guest at December 13, 2007 11:04 PM

I can't criticize the signage without eating the food, and I won't be upset with some more old world meat in PS, BUT I can say that this chef/owner guy who I see outside this place every morning for months...wears orange crocs Batali style. This is what worries me.

Posted by: herbnhoe at December 13, 2007 11:16 PM

I love food. I will be there as soon as it opens, and I swear I won't try to sit there with my laptop for 8 hours. OR, if I do, I promise to stuff my face with pastrami and egg creams for the full 8 hours.

Posted by: guest at December 14, 2007 9:51 AM

Most restaurants seem to never be full, even on Saturday nights. I've talked to several restaurateurs about this, and most seem to think of it as a long term investment. They want to get settled for when the Atlantic Yards and other new projects are built.

While most rich people in the neighborhood love having all the restaurant options and hate new development, the peasants working the field know that their businesses will only suceed when the population of the area increases dramatically. So, most are very much look forward to all the new residents coming to the neighborhood. The area north of Union Street is really primed to capitalize for this new population boom.

Will it work? Tough call. Most restaurants barely last 2 years. But, maybe think it's worth the gamble...

Posted by: Polemicist at December 14, 2007 10:08 AM

Another useless and ill-informed post from the Poleguy.

Posted by: guest at December 14, 2007 12:08 PM

president street is not north of union.

i can think of 20 restaurants in park slope who have been around longer than 2 years.

Posted by: guest at December 14, 2007 12:15 PM

Since we have no "peasants working the field" we can surmise that NOBODY is looking forward to a dramatic population increase in the area.

Posted by: guest at December 15, 2007 12:22 PM

I am sure that delicious on he slope will make us VERY HAPPY ,and proud we will love it

Posted by: guest at December 15, 2007 10:52 PM

WHOOOOOOOOOOO,I can't wait to see that beautiful lace

Posted by: guest at December 15, 2007 10:53 PM

I live near the new restaurant and I can't wait to long,,I want to eat NOW,,I LOVE PASTRAMI and ISRAELI food

Posted by: guest at December 15, 2007 10:57 PM

We do wish DELICIOUS ON THE SLOPE,,good luck your neighbours

Posted by: guest at December 15, 2007 11:00 PM

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