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October 22, 2007

At 80 Dekalb, No Mention of Ratner

80dekalbsignage1007.jpg
The new signs that just went up at 80 Dekalb do a nice job of telling passers-by about the residential tower that's being built on the site. Conspicuously absent, though, is any mention of the name Ratner.
Ratner Begins Excavation at 80 Dekalb [Brownstoner] GMAP
Demo Done at Site of Ratner's Dekalb Tower [Brownstoner]




Posted by Brownstoner at 4:01 PM | Comments (8)
Categories: Development, Downtown Brooklyn, Fort Greene

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Comments

Mr. Ratner,

Since there will inevitably be a bank chain (as well as a starbucks, etc) in the retail space, at least make it a Chase.

Thanks,

FG citizen

Posted by: guest at October 22, 2007 4:12 PM

The owner's name is listed: FC 80 DeKalb Associates, LLC. It doesn't take a genius to figure that FC stands for Forest City.

Posted by: guest at October 22, 2007 4:21 PM

This site will be worthless once AY is built.

Posted by: Brooklynnative at October 22, 2007 4:49 PM

Can you blame them?

Posted by: guest at October 22, 2007 4:59 PM

It would be nice if these placards actaully included visual renderings of the building's expected final appearance.

Posted by: guest at October 22, 2007 5:17 PM

the area was upzoned so this type of building could be put up. it also has good access to mass transportation. . . build away bruce

Posted by: guest at October 22, 2007 5:17 PM

Glad somebody's got their "thinking cap" on. 4:21 is, of course dead on. FC (FOREST CITY) RATNER anyone??? If it were a site in England/Europe (the land of Football Clubs/FC's) perhaps there could be some justifiable "confusion" as to the owner/developer. A new FC Stadium is getting built and I didn't even know it??! Here in BKNY??? I'm "surprised" it was even mentioned as a mystery...

Posted by: saint marks soul at October 22, 2007 6:23 PM

In some parts of the country and abroad, statute requires that developers/applicants post signs explaining what it is that they are applying or approved to do. Although liquor and sidewalk cafe license applicants (and perhaps others) have to post notices, I am not aware of any requirement for development projects to explain themselves. (The number for the BEST Squad serves a whole different purpose.)

5:17's point about renderings is valid. But even more subtle is the semi-official quality of the sign. 'The name of this project is, semi-colon, 80 DeKalb.' Eww, ahh. And who wrote the text in the center on the white ground? It's brilliant! It reads like statuatory boiler-plate, but I believe it is entirely counterfeit. If this was in any way official, there would at the very least be instructions to call 311 with complaints or concerns. Instead, you get a phone number for Forest City Ratner. (I did a reverse directory look-up.) I really hate to say it, but you've got to tip your hat to how well FCR has mastered contemporary double-speak.

Posted by: g man at October 22, 2007 9:46 PM

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