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September 17, 2007
Urban Outfitters in Store for Atlantic Ave.
Cobble Hillers are finally going to have a place to buy mass-produced ironic t-shirts while supporting conservative politics—that’s right, Urban Outfitters is coming! Racked reports the behemoth retailer has inked a deal at 164 Atlantic, the landmark building that’s recently seen a spiffy makeover care of Two Trees Management. The location will likely be Urban’s second in Brooklyn; the chain is also rumored to be eyeing a Williamsburg outpost. Williamsburg is one thing, but doesn’t the Heights-Cobble Hill axis seem a little mature for Urban’s target demo? Then again, the opening may be perfectly timed to coincide with the influx of NYU kids. A match made in heaven.
Urban Outfitters Signs Up for Brooklyn Outpost #2 [Racked]
164 Atlantic Avenue Nearing Completion [Brownstoner] GMAP
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thats lame
Posted by: guest at September 17, 2007 10:24 AM
Yay!! I predict sales will be astronomical.
Posted by: guest at September 17, 2007 10:32 AM
It will probably do well, as the clothing options in Cobble Hill and Carroll Gardens are all small boutiques with prices that range from rather expensive to extremely expensive. Except for sales.
Posted by: Carol Gardens at September 17, 2007 10:42 AM
will go well with the new apple store, which i'm guessing will show up along this corridor as well...probably a little closer to atlantic center, if i had to guess...
Posted by: guest at September 17, 2007 10:45 AM
It's great that a retailer is finally going to fill that big, empty space. It'll help all the small businesses and restaurants along that row. And with Trader Joe by Court Street, Sahadi, the kitchen store, etc. maybe Atlantic will become a real shopping destination. Good news!
Posted by: GHB at September 17, 2007 10:45 AM
So the founder of Urban Outfitters donates 13K to Rick Santorum, the uber-douche senator from Pennsylvania?
I'm gonna burn that "Jesus is my Homeboy" shirt.
Posted by: Rehab at September 17, 2007 10:51 AM
oy vey atlantic ave.
Posted by: guest at September 17, 2007 10:55 AM
Yup, this is how it goes. First come the little boutiques, then come the condos, then come the chains. That's why some of us remember the 80s fondly, back before Manhattan and now, increasingly, Brooklyn, became just like everywhere else.
Posted by: guest at September 17, 2007 10:57 AM
Hmmm. Although I long ago aged out of Urban Outfitters, I always thought Anthropologie was cool. Their home furnishings are great.
Quite disappointed at the owner's politics. But are we disengenous about finding out the politics of the people behind everything we buy? If one is a liberal, you might never buy much of anything. Anything made in China (which is almost everything)is suspect, if not for poor labor relations and human rights abuses, then for environmental reasons. How much can you really do in everyday living?
Posted by: guest at September 17, 2007 10:59 AM
"That's why some of us remember the 80s fondly, back before Manhattan and now, increasingly, Brooklyn, became just like everywhere else."
You're right. I much prefer that these large empty spaces stay vacant for eternity.
It really helps me remember those yesteryear days of Brooklyn.
Posted by: guest at September 17, 2007 11:04 AM
I'd love to know how many of you shop at Home Depot.
A HUGE supporter of the Republican Party.
You want more liberal, try out Lowes.
Posted by: guest at September 17, 2007 11:05 AM
i know plently of places that just have crap food markets and pizza places if you're missing old brooklyn.
Posted by: guest at September 17, 2007 11:14 AM
As a progressive, I always try to vote with my wallet. But does anyone really expect any huge multinational conglomerate to support progressive causes? By their very nature they are bound to support tyrannical labor abuse abroad and overwhelm locally owned small businesses at home.
Posted by: guest at September 17, 2007 11:15 AM
Oh, don't be naive, people. Urban Outfitters, is a public company.
http://www.urbanoutfittersinc.com/investor/index.jsp
If you have mutual funds, YOU probably own it. There are reasons not to buy from certain retailers, but the politics of the original founder isn't one of the good ones.
Personally, I think Urban Outfitters, American Apparel and Lucky Jeans are poorly suited for the Cobble Hill demographic (and I rarely see anyone in the latter two shops) but you have to admit that space in 164 Atlantic has been empty for at least a year and few non-chain retailers could take that much space.
Posted by: Brouhaha at September 17, 2007 11:16 AM
I agree, 11:04. I miss the good ol' 80s, especially the record number of murders, rapes, and robberies. I now pass rehabbed buildings, once gutted and covered with graffiti, and hang my head in sorrow. How I long for the days of violent streets, abandoned buildings, and the revolving door of the justice system. It really is a shame that things have turned out as they have.
Posted by: guest at September 17, 2007 11:24 AM
I didn't know Urban Outfitters supported Santorum--that'll give me a reason to shop there. It will be more satisfying than just quietly boycotting Kenneth Cole for his pro-abortion ads.
Brenda from Flatbush
"The Conservative Worm in the Big Apple"
Posted by: guest at September 17, 2007 11:41 AM
I'm almost a year Starbucks FREE!
I can't, for the life of me understand why people in Park Slope pay money for their coffee when we have Ozzie's, Gorilla, etc.
It boggles my mind.
Posted by: guest at September 17, 2007 11:44 AM
I was hoping this would be the site of the new Apple store. Oh well, Urban Outfiters will do fine because there are so many young people living in the area now and there are the colleges and the dorms nearby.
1980's Brooklyn was great because you could buy a big old brownstone for $350,000, but that was a lot of money then and mortgage rates were hovering around 12% assuming you could even get one. Everone was convinced we needed to become more Japanese to survive financially. Then their economy went kablooey -about the time our real estate market did the same.
Posted by: sam at September 17, 2007 11:48 AM
11:44 - 1st of all, last time I checked you have to pay money for coffee at Gorilla and Ozzies (generally about the same or more $ too).
Not to mention that none of these shops are all that close and lastly - complain all you want about Starbucks but Ozzies has HORRIBLE coffee is dirty and has terrible service - the sooner Ozzies goes out of buisness the better off the coffee drinking world will be.
Posted by: guest at September 17, 2007 11:54 AM
Actually, Lucky jeans are cut pretty generously, and work pretty well for the ballooning booties of 40-something dads. But those dads definitely should not be shopping at Urban Outfitters for t-shirts. Not pretty, that.
Did I mention that Rick Santorum is a tool? What a pleasure it was to see his ass voted out of office last year, along with so many of his fellow corrupt, hypocritical, right-wing criminals. See you in the men's room, ya toe-tappin' Republicans!
Posted by: Rehab at September 17, 2007 12:09 PM
I love Ozzie's coffee.
And $1.40 is by far cheaper than Starbucks. And if you call 3-5 blocks far, you're out of shape.
Starbucks tastes like burnt sewage.
The only thing Starbucks has going for it is convenience. In a blind taste test, they'd be at the bottom of the barrel.
Oh and while you may not like Ozzie's...wishing for the demise of a local coffee shop at the expense of a massive chain is pretty sick.
Your comment has zero validity.
Posted by: guest at September 17, 2007 12:37 PM
damn. And there I was hoping somewhere would open up in the 'hood to sell me a sail for my clipper.
Matt
Posted by: guest at September 17, 2007 1:24 PM
Actually I am referring to espresso - and while Starbucks isnt great by any stretch at least they have some idea that it isnt suppossed to be extracted to fill up a mug and that its suppossed to have something resembling crema on top. - It also costs about the same or a little less then ozzies - although I'd agree (by volume) Ozzie's is much cheaper.
Also Gorilla is much further then 5 blocks (which is how far Starbucks is from Ozzies on 7th Ave) - and if you live South of Starbucks you'd be a fool to walk 5 blocks (plus however far you live south) to get worse coffee in a dirty store for the same $ simply b/c Ozzie's isnt a chain store.
I dont wish for the demise of a "local store" at the expense of a national chain - I wish for the demise of Ozzie's b/c it is disgusting coffee and they deserve to go out of business - certainly if Gorilla and Starbucks were more or less as convenient I'd go to Gorilla (they have much better coffee too) - but frankly I think being a slave to some anti-corporate agenda is pretty dumb and just as conformist as the 'conformity' you claim to object to....
I just want a nice espresso from a clean store with reasonable service - I'm not trying to make some sort of political statement every f-ing minute
Posted by: guest at September 17, 2007 2:53 PM
I hate to say it, but I think Starbucks coffee--the beans themselves, particularly the French Roast--is the best-roasted and most consistently excellent on the market. I buy shots at Tillie's all the time, but I'm doing it for the atmosphere, the scene, not the brew.
Posted by: Rehab at September 17, 2007 2:59 PM
This doesn't have to do with conformity.
It has to do with the fact that I love Ozzie's and hate Starbucks.
Not only do I not seem to encounter the same cleanliness issues as you do, but when they see me come into Ozzie's, the guy has my coffee ready by the time I'm up to the counter. Never happened at a Starbucks, even when I used to go every single day.
It's a beautiful old pharmacy (one on 7th) turned coffee shop with delcious coffee, great sandwiches, sweets, few strollers and always has a good crowd.
What's not to like?
That Starbucks on 7th is a deathtrap, in my opinion. Just trying to wade past all the sad looking dads, and the strollers blocking the door, I usually walk in the street to bypass the whole scene.
Posted by: guest at September 17, 2007 3:04 PM
Is Apple really opening a store in Brooklyn?
Posted by: guest at September 17, 2007 3:34 PM
Why wouldn't Apple open a store in Brooklyn. They have an Apple store on Staten Island.
Posted by: guest at September 17, 2007 3:49 PM
3:04 - you hate Starbucks simply because it is a "chain" - if Ozzies opened 20 more stores (as they tried to do in the 90's) you'd hate them too (as you should since the coffee sucks)
- face it you are as robotic in your 'non-conformist' conforming as any BMW driving, Hamptons summering, upper-east side living Investment Banker.
Posted by: guest at September 17, 2007 4:16 PM
http://racked.com/archives/2007/09/13/exclusive_apple_plans_flagship.php
oh and never been to the hamptons, don't own a car, investments...shemestments, and hate the upper east side.
sounds like you know a lot about those things though.
care to enlighten us?
Posted by: guest at September 17, 2007 4:36 PM
4:36 - Thanks for the Apple info link
Posted by: guest at September 17, 2007 5:12 PM
Bringing things back onto topic for a moment...
Urban Outfitters isn't my kind of store, but I can definitely see it being a success here..I c an definitely see a lot of younger people falling for the one-two combo of Trader Joe's and Urban Outfitters, and to be honest, I like the concept of having businesses that exist at all in that unused corner of Brooklyn Heights. Bring it on :)
Posted by: guest at September 17, 2007 7:27 PM
Ever watch the last season of Buffy when they described the source of ultimate evil? "From beneath you, it devours."
Okay, overdramatic but I've been enduring the construction for the last few days and it starting me worrying about the identity of my new retail neighbors. (I live in the building.) Now I know that this is only the beginning.
I can just imagine the youth-friendly whiny music pumping into my place all day long since I can hear every word uttered by the construction crew through my floor. Maybe my rental will pass into the hands of NYU students after all. On the other hand, I can chalk it up to the whole New York experience and try to laugh.
Posted by: guest at September 19, 2007 3:42 PM
I use to go to Ozzies on Seventh when I worked in Park Slop. The place was dirty and you had to wait on a long line for the white granola cruchie with dreads to count the change 'cause he is too stoned or for the fat lesbo to slowly spread cream cheese on your week old bagel. Give me Starbucks anyday.
Posted by: guest at February 25, 2008 4:00 PM
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