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May 10, 2007
Brooklyn Buyers Dominating On Prospect Park Sales

It's been a while since we checked in with ye olde OPP. So how's it been going? According to the sales office, the House that Richard Built is 30 percent sold, more than had been expected at this stage (move-in's not 'til Fall 2008). There was a cocktail party last week at which recent buyers got to mingle with bigwigs from the nearby cultural institutions. (Just think of all the potential donations!) Perhaps the most interesting fact we learned was that most purchasers have in fact been Brooklynites, clearly not what the developer Mario Procida anticipated given his decision to locate the marketing office in Tribeca. Does it surprise you that Brooklyn buyers are leading the charge? As for current pricing, there are a number of units listed on Corcoran (including this $6 million rock star pad) at per square foot prices of between $1,500 and $2,000. Quite something, then again there's nothing like it.
On Prospect Park Listings [Corcoran] GMAP
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Comments
i am curious as to window treatments in the building. will owners be able to put up curtains or blinds, or are there blinds built into the curtainwall? are there building rules that govern what can be done at the glazed perimeters? the clean look the structure would surely be compromised owners are left to their own devices.
Posted by: anon. at May 10, 2007 9:54 AM
Ewwww indeed--a housing project for the rich and foolish.
Posted by: Bob Marvin at May 10, 2007 10:00 AM
"more than had been expected at this stage"
what do you expect them to say? do you actually work on the sales team? come on, dude!
Posted by: Anonymous at May 10, 2007 10:02 AM
I love it. It's not an old house but that's the point. If you want to live in a new building, this is far and away the most beautiful thing in Brooklyn.
Posted by: Anon at May 10, 2007 10:02 AM
10:02, if you like this place, you'd love the old Union Carbide Plant I visited a couple of months ago.
Posted by: Anonymous at May 10, 2007 10:11 AM
Sure, if you want to live in a glassed in, overpriced fishbowl.
When this type of architecture is so over, what then? The style dictates a certain kind of decor, which I personally find cold and uncomfortable.
Nothing against putting it out there, just not what I would want to live in. I just hope it's put together well, too. I'd hate to try to replace one of those glass walls.
Posted by: Anonymous at May 10, 2007 10:12 AM
i live near by and this is a monstrosity.
i'm so grossed out.
Posted by: sarah at May 10, 2007 10:18 AM
Not for nothing, but this building looks like those non-descript mid-century office buildings on Park Avenue in the city (without the balconies, of course). In fact, it's nearly identical to the building I work in!
Posted by: Anonymous at May 10, 2007 10:20 AM
Are you guys for real? I get that some people want to live in old architecture but to call this is monstrosity just makes you look ignorant. What do you want new buildings to look like?
Posted by: Anonymous at May 10, 2007 10:23 AM
I just can't disagree more with the above posters. The building is a striking addition to Brooklyn's "grandest" spaces. It fills in a gap in the street wall and is a welcome addition to a rather ecclectic collection of similarly scaled buildings. I wouldn't want to live in any apartment building period, but I didn't expect such a privileged location to be made into townhouses. I'd love such "non-descript" archicture down in my neck of the woods rather than the concrete block/ fake brick monstrosities we get on the Clinton Hill/Bed-stuy border (new name "Putnam Square").
Posted by: putnam-denizen at May 10, 2007 10:26 AM
"and is a welcome addition to a rather ecclectic collection of similarly scaled buildings"
personally, i think it is totally out of scale with the surrounding area. i flinch when i walk past it. i am in agreement with sarah.
Posted by: anon. at May 10, 2007 10:47 AM
"When this type of architecture is so over, what then?" I think that is what people used to say about Victorian rowhouses, the style of which "dictates a certain kind of decor," as 10:12 put it, which I personally find overly decorative and fussy.
10:11, can you give me the address of the Union Carbide plant? You're right; I probably will love it. And if they convert 10:20's office building, I will consider living there too ... just not at these prices (I add to thwart the 'you're the broker' responses.)
Posted by: Anonymous at May 10, 2007 10:51 AM
All new buildings suck. Landmark everything. I love vacant lots. Screw the rich. Power to the people. Free Mumica.
Posted by: Anonymous at May 10, 2007 10:53 AM
My question is why on earth would it take another 18mo till people can move in
Posted by: David at May 10, 2007 11:00 AM
All shades/blinds need to be white in the side outside/can have any color on the inside.
Building Rule!
Posted by: Anonymous at May 10, 2007 11:06 AM
I'm still laughing at "Putnam Square."
Good one, putnam-denizen!
Posted by: rj at May 10, 2007 11:19 AM
i disagree with most of the posters above. i live a couple blocks from here in an apt. in a brownstone and old architecture is definitely my "thing" in terms of where i want to live, but i think this building is really quite beautiful. i've watched the progress as i walk by it every day and i do believe the reason it is taking a while is because it is constructed quite well and with that many windows the precision involved with the glasswork has to be 110%.
i don't understand how those of you who love brooklyn could denounce this building in such a fashion, despite the fact that you may not enjoy the architecture of it.
this is a great addition to brooklyn. a great architect of our time has chosen to build something in a formerly empty lot at the top of one of the most beautiful parks (i've ever seen) and it is selling. that is good news no matter how you slice it.
Posted by: jm at May 10, 2007 11:25 AM
I am so relieved that the taxes on the $6,000,000 apt is at the startingly high rate of $47 per month. I wouldn't want to think that the rich were getting welfare at the public expense.
The city is so perspicacious in seeing that it doesn't take tax benefits to build super luxury housing on Prospect Park.
Posted by: PLGfan at May 10, 2007 11:31 AM
Also, whatabout window washing as the windows will become dingy over time. This may be a good thing as it will tone down the glass and make the building resemble its neighbors a bit.
Posted by: Anonymous at May 10, 2007 11:31 AM
PLGfan - what would be interesting to know is what the developer had to promise in order to qualify for the abatement. presumably there is some obligation to build subisidized housing somewhere in the city, no? Anyway while I think you're right about the incongruity of providing tax relief for $6M apts, it is worth noting that whenever that apt does sell, it will generate enormous tax revenue via transfer taxes.
Posted by: Anonymous at May 10, 2007 11:39 AM
Yes, the mansion tax alone on the rock star apt. will be ~$60k. And the abatement won't last forever.
Posted by: z at May 10, 2007 11:53 AM
I am eagerly awaiting seeing the many expensive items in full display adorning these apartments while biking by.
Posted by: Anonymous at May 10, 2007 11:55 AM
From what I can find there are no low income development requirements on On Prospect Park, it is purely a free suck on the public teat.
Here is an article on the subject.
http://gowanuslounge.blogspot.com/2006/11/meiers-on-prospect-park-your-tax.html
Posted by: PLGfan at May 10, 2007 11:55 AM
this is a billion times better than the ugly lot that was there brefore. and its not out of scale. alot of large buildings are around the area.
Posted by: armchair_warrior at May 10, 2007 12:02 PM
A vacant lot at least has the potential to become something beautiful. This "thing" is just sad.
Posted by: Anonymous at May 10, 2007 12:07 PM
I looked at the pix of the rock star apt and I have to say - what's with the pillar in the middle of the living room. As a newly designed building do you have to look at supporting columns all over your living spaces. It seems to me a mark of a poorly desgined building. They are all over that awful building at Park Pl and Flatbush too. -also I didn't care for the oddly shaped smaller bedrooms. The are really tiny with diagonal walls.
Posted by: Anonymous at May 10, 2007 12:10 PM
All-glass is over, its been embarrassingly overdone now and cliched, like tramp-stamps. This place will look dated before its even finished. Nice view tho.
Posted by: loser at May 10, 2007 12:17 PM
people who resides in brownstones should get over the fact that development in Brooklyn is inevitable. Didn't something get torn down so your brownstone can get built??? Don't you think those people hated the idea of brownstone buildings hundreds of years ago. Progress will take place, years from now, modern architecture and building design will be the norm. That is if global warning doesn't leave us knee deep in sewage water. Maybe then, living in a glass enclosed building would not be such a bad idea.
Posted by: jt at May 10, 2007 12:21 PM
It seems well designed, elegant. What would be better -Gargoyles and pointy turrets?
Posted by: Fred at May 10, 2007 12:23 PM
Don't worry I'm sure plenty of gargoyles will move in and you will be able to see them perfectly.
Posted by: Fred at May 10, 2007 12:29 PM
by the way, nothing was torn down to make way for brownstones.
unless you have something against clearing cornfields also...
Posted by: anon at May 10, 2007 12:33 PM
Now, now, are you all really throwing stones a glass houses? Come to think of it, this being in Brooklyn and all, it's only a matter of time til that's a popular after-school activity...
Posted by: Anonymous at May 10, 2007 12:37 PM
I hate new stuff, but even I have to admit that the bldg is pretty cool-looking. But to live in it? I'd wind up huddled under a blanket inside a closet with a flashlight to read by. But then, I've never understood the Fishbowl School of Narcissistic Decor Display, even in those brownstones where you can (and I do) ogle in the ground-floor windows. Of course, my idea of heaven would be moving into the Lefferts Homestead and putting up cute curtains everywhere, preferably with ball fringe, so just ignore me...
Posted by: Brenda from Flatbush at May 10, 2007 12:48 PM
I gotta say, I walked by this place recently, and I don't quite get it. I understand Procida's vision of creating a super-high-class starchitect-designed residence on Brooklyn, similar to some of these places in Manhattan; and I understand that even in Prospect height it's not too unreasonable to see ~$1500psf prices if such a building is successfully realized.
But I don't think this is. Meier's stuff on the West Side is tall, thin, shiny, beautiful. This building is squat, heavy-seeming, hulking, and dull aqua/blue all over. Even on the spectacularly sunny day when I walked by, it seemed dull and boring. The vision of the developer is fine, and the thirst of potential buyers is fine, but I think Meier himself really failed here. He had the opportunity to create something amazing, to stand next to the new museum facade and the soon-to-be-revealed library... but this isn't it.
I could conceivably see paying ~$1,500psf for a Meier building in this location, but not this building.
Oh well: this is the new Brooklyn. It'll sell out anyway.
Posted by: Anonymous at May 10, 2007 12:53 PM
i'd love to hear from an architect or two on their opinions on the place...
i think it does maintain a balance between being striking and at the same time fitting in with the surrounding neighborhood scale.
the previous poster said that he'd prefer to see it slimmer and taller, but this would have been far more dinstinctive (in a bad way) for this particular location
Posted by: anon at May 10, 2007 12:59 PM
What I like about it is that it's not a flat box, it has setbacks, and the terraces are not all uniform and boringly aligned. The glass facades have a lot of texture and depth and the composition is balanced nicely.
Not that I would live there, I actually like thick masonry walls but I respect it for what it is.
Its not just a relief. It's very good. AT least as good as the towers on West St.
Posted by: Fred at May 10, 2007 1:18 PM
What is interesting is that these buildings (the Meier's on the Hudson, the Gwathmey at Astor Place, etc) usually appeal to people looking for pied-a-terres. They are fabulous (in my opinion) and a great place to spend the weekend, or a week now and then, or when you have to work late and can't back to Greenwhich or Bedford-- but you don't want them as your primary home. Which is why the fact that most buyers are Brooklynites is soo interesting.
Posted by: Anonymous at May 10, 2007 1:18 PM
Gargoyles are cool.
Posted by: Anonymous at May 10, 2007 1:19 PM
by looking at the rendering of the entrance and lobby, i think it will be quite welcoming to the surrounding neighborhood. it's really going to open up that whole area along with the outdoor area being built in front of the library. anyone know when that's done, btw??
with the new traffic improvements and green being added to the grand army plaza circle, i'd say that in two years this area is going to be a jewel on the brooklyn landscape.
classy, sleek, you've got the greenmarket, the park. lookin good to me.
Posted by: anon at May 10, 2007 1:25 PM
I think this building is out of scale with the neighborhood in a good way: kind of like I.M. Pei's glass pyramid at the Louvre, or even the new entrance and fountain at the Brooklyn Museum. It's a welcome addition to a rejuvenated GRAND Army Plaza.
Posted by: Park Sloper at May 10, 2007 1:28 PM
I don't why you think that Brooklynites are most of the purchasers. Almost a third of NYC population is in Brooklyn and usually those living closest to a property are primary market.
Also, looks like great building and location but there will always be the 'haters' but they are mostly people that can't afford this anyway
(not that I can - but I still think great addition).
Posted by: Anonymous at May 10, 2007 1:37 PM
I meant don't know why you a surprised that most purchasers already live in Brooklyn,
Posted by: Anonymous at May 10, 2007 1:39 PM
oh yeah. so sad.
i much prefered the vacant lots, dozens of murders per neighborhood, open air drug markets, subways in complete disrepair, no restaurants, to a nice glass building.
don't get me wrong, lots of things to miss about the old brooklyn but if this building makes you SO sad about brooklyn and not at least partially excited, then i'm guessing you are about 96 years old.
Posted by: anon at May 10, 2007 1:49 PM
"...if this building makes you SO sad about brooklyn and not at least partially excited, then i'm guessing you are about 96 years old."
Actually, if he were 96 he probably wouldn't be able to see the building very well, and this would undoubtedly make him more enthusiastic about it.
Posted by: Anonymous at May 10, 2007 2:17 PM
Has anyone else noticed that some of the criticisms of this building that were made earlier have been deleted?
What's going on? There's no commercial connection between Brownstoner and this building is there?
Posted by: Anonymous at May 10, 2007 2:21 PM
There were 6 or 7 simplistically negative comments made by the same person under either anonymous or different handles that we removed. In fact, we went back and removed every comment this person has ever made which, it turned out, included some crude and sexually offensive remarks that we hadn't caught at the time. Good riddance.
Posted by: Brownstoner at May 10, 2007 2:28 PM
That's perfectly fine, but there were also some substantial posts taken down. I'm just sayin'....
Posted by: Anonymous at May 10, 2007 2:30 PM
Well there were over 50 comments, then it dropped to 47, but I haven't noticed what comments were deleted, so I can't take a guess as to why they disappeared.
Who knows?
Posted by: EJ at May 10, 2007 2:31 PM
"...6 or 7 simplistically negative comments made by the same person under either anonymous or different handles..."
Ummm, if they were anonymous, then how do you know it was only one poster?
Posted by: Anonymous at May 10, 2007 2:32 PM
That's what I get for chipping in too quickly...
Posted by: EJ at May 10, 2007 2:35 PM
2:32 -- likely based on IP addresses.
Posted by: z at May 10, 2007 2:36 PM
But if it was based on an ip address, the person could simply be banned, no?
Posted by: Anonymous at May 10, 2007 2:37 PM
we just did ban them, but some of the peskiest members of the Brownstoner underworld have ways around that. we'll see. that's why you have to take everything, good and bad, with a grain of salt and avoid overreacting to comments that seem designed to get your goat.
Posted by: Brownstoner at May 10, 2007 2:45 PM
What about all the simplistically positive posts? Why don't they get deleted?
Posted by: Anonymous at May 10, 2007 2:47 PM
If we were able to see that one person had posted several of them in a manner designed to deceive, we would.
Posted by: Brownstoner at May 10, 2007 2:55 PM
i don't see how the comment at 10am isn't considered "simplistically negative"
i actually found that the most such comment on this entire thread and there is still stands.
also done.
Posted by: anon at May 10, 2007 3:04 PM
The 10 am post is simplistically negative, but it wasn't from the same IP address, so we didn't delete it. Being dimwitted isn't a reason for having a comment deleted; being offensive or deceptive is. Posting 6 or 7 times in a way that creates the impression it's 6 or 7 different people expressing the viewpoint when it's really 1 is deceptive. We're sure it happens all the time, but when this kind of BS is staring us in the face, we're not going to ignore it. House rules.
Posted by: Brownstoner at May 10, 2007 3:18 PM
That makes perfect sense to me--you can be a jerk but you can't pretend to be 3 different jerks. Good policy.
Posted by: Anonymous at May 10, 2007 3:35 PM
Something like that, 3:35.
Posted by: Brownstoner at May 10, 2007 3:40 PM
3:46, i think that would get noticed pretty quickly around here.
Posted by: z at May 10, 2007 3:54 PM
Are we sure on the Fall 08 move in date? It seems a long way off considering that the building is being sheetrocked now.
All in all this sure beats a parking lot and 99% of other buildings that could have gone up on that site. The massing is spot on, the detailing is clean, and I don't see any Fedder AC's.
Posted by: JGNY at May 10, 2007 4:09 PM
Give Brownstoner a break -- he has never been overly censorious on the site, so give him the benefit of the doubt, 3:55 and others.
Posted by: Raine at May 10, 2007 4:10 PM
I'm feeling guilty about my earlier facil "housing project for the rich" post and would like to expand it.
I think the building is very disappointing. Meier is (was?) a great architect, but it seems to me that, in his old age, he's just trading on his past reputation and building one boring box after another. (Sort of the Salvador Dali of the architecture world). The building is OK--not really terrible, and, I'm sure. very well fitted out--but IMO people who pay a premium for the Meier name are falling for the hype. Also, from what I've read, Meiers' Perry Street buildings are really badly built, with water running down the inside of the front walls when it rains. I wonder if OPP will be any better?
What happened to the days when conspicuous consumption at least got you something outstanding?
OTOH, perhaps my attitude is just a case of sour grapes:-)
Posted by: Bob Marvin at May 10, 2007 4:29 PM
Anywho, back to the building: anybody that thinks this building is out of scale should go to the former Madonna Residence at Union and PPW, then walk clockwise on Plaza, and then up Eastern Parkway to Washington. I like this building because the scale is compatible with its context, because its boxiness works well with the same quality of some of the older brick apartment houses, and a corner site on GAP is a good place for showy architecture. To say a 'Fedders box' would be preferable (or some of the other more inane comments) says nothing more than, 'I don't like modern.' A person doesn't have to like a style to appreciate whether it has been done well or not, although said person does have to understand it.
Posted by: Mr. B can see my IP at May 10, 2007 4:39 PM
And to say what you just said is really just equivalent to saying "I like modern."
Yawn.
Posted by: Anonymous at May 10, 2007 4:42 PM
while i can rationalize that there are those people who don't like this building, think it's all hype and have a differing viewpoint than i do, what i don't understand is that it's built now...here it is...in our neighborhood. do we continually bash it because some think it overpriced and hope that it sits on the market with not a single buyer or do we embrace the fact that it was an empty lot, this is a special building in the fact that it represents a milestone for a "starchitect" to have had so much confidence in brooklyn to put his name on this.
looking back on things, i certainly have nothing but good things to say about salvador dali, although every piece may not strike me to my core, i surely respect his body of work and appreciate that it exists.
i think (or rather hope) that the same will be true of a building like this.
of course i'm romanticizing it a bit here, but i don't think this building is as bad as some people want to say. i think we've got a lot of people on here who think that anything with glass on it sucks, and that just isn't fair.
Posted by: anon at May 10, 2007 4:43 PM
4:36,
Because Meier deserves more than a one-line glib comment, if only for his past greatness.
Posted by: Bob Marvin at May 10, 2007 4:47 PM
I actually thought your one line glib comment said more than your extended reply. It does work that way sometimes. Brevity is a virtue.
Posted by: Anonymous at May 10, 2007 7:36 PM
My only major concern about this building is whether it means I will have to wait on line for my morning coffee at Joyce. That place rocks. Hopefully they will have some sort of latte machine in their lobby so I am covered.
Posted by: Anonymous at May 10, 2007 9:17 PM
to bob marvin: First perry building was badly built because Meier didn't control construction. Said he learned his lesson, then took control ...
as for scale, those arguing for a smaller building are just wrong. There must be a grand building of scale here. You must complete the circle as it were -- from meier building all the way around to plaza street west. Would look stupid with a smaller building.
Posted by: Anonymous at May 10, 2007 10:39 PM
Those arguing for a less fugly building were correct, however.
Posted by: Anonymous at May 10, 2007 11:26 PM
The last poster is right -- a smaller building would not be appropriate. The building's scale and massing is correct for this monumental location.
That being said, I'm not convinced this is a great building, and not because its steel and glass and some people can't deal with that (really, the idea that somehow this building should be materially contextual with nineteenth century buildings is both simplistic and the road towards creating urban disneylands; and while the fedders nostolgia is merely silly). In my opinion buildings like this depend on having a strong silhouette, and the Eastern Parkway facade is too broken up to be convincing. Looking at the building from Vanderbilt it's better, but not masterful.
Meier's an odd one. Some of his buildings are knockouts: Islip courthouse, for example. But the whole Getty complex in LA? The plumb commission of the last twenty years? A billion dollar project? A solid B+. Not a great grade for the acropolis of Los Angeles...to my mind he simply put up an office park there.
I agree that (construction follies aside) the Perry Street efforts are more elegant than GAP. A previous poster is right that the Brooklyn building isn't in the same league. I suppose because of the site and zoning maxing out the massing is less inherently satisfying here, but I wish the detailing (while better than 90% of new construction in the borough) helped break up the bulkiness of the GAP facade better. That is, the EP side is too disjointed, the GAP too monolithic.
Of course, we're talking a higher level of criticism than for most buildings in Brooklyn. But such a magnificient site demands a magnificient building. I'm still reserving judgment, but I think this may be another B+.
--an architect in Brooklyn
Posted by: Anonymous at May 10, 2007 11:42 PM
The poster at 11:26PM has pretty much hit the nail on the head. The building sucks, period. You can dress it up in all the verbal finery you like, but it's still a resounding failure and a scar upon Grand Army Plaza.
Posted by: Anonymous at May 10, 2007 11:52 PM
I don't get you folks. 3 million bucks for a 2000 sq ft glass box off Flatbush Avenue?
You can get new condos in Tribeca for less. I'm sure the views from the top are great, but I'd MUCH rather own a smaller condo AND a house in the Hamptons for that price.
Posted by: Anonymous at May 11, 2007 12:23 PM
1. "massing" is a technical term and i'm not an architect so i can't say the massing is right or wrong. but viscerally it feels overwhelming when i walk past it. perhaps it's just too close the the street, more of a set-back would clearly have been beneficial. but, perhaps the architect / developer wanted to squeeze as much saleable area into this lot as they possibly could. so away with set-backs from the street.
2. there were a lot of comments on the various brooklyn blogs months ago when it become known that the ceiling heights were only 9' i believe (or 8'6" perhaps, i'm too lazy to check at the moment). i suspect that the architect / developer made that decision as a cost savings gesture: reduced floor-to-floor heights = less cost for vertical construction, not to mention that a reduction in height can often result in less costly foundations.
3. i also suspect that the reduced floor-to-floor height *may* have allowed them to pack perhaps one more floor in at the top. not sure about that though, and too lazy to do the math.
my final comment is entirely personal. walking past this building, seeing the glassed-enclosed apartments so very close to the ground level and to the street, reminds me of the voyeuristic and exhibitionist nature of many new yorkers. if i was going to live in a glass apartment, i'd want to be 10 floors up, where no one could look in. just my own personal preference. but i personally find the whole concept of this building repugnant. and i happen to like "modern" architecture.
Posted by: anon. at May 11, 2007 2:26 PM
I love modern all-glass buildings next to old buildings. I appreciate the contrast. It makes me see what I love in old buildings all the more, and vice versa. For a building to be in harmony with its environment doesn't mean it has to be "matchy" and match the other buildings. That's such simple, pedestrian, unimaginative thinking.
Posted by: Anonymous at May 13, 2007 1:39 PM

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