« Badillo Pushing for Lux Housing on RH Waterfront OHNY This Weekend: Lots To Do in Brooklyn! »

October 6, 2006

Gowanus Getting Its Very Own Boutique Hotel

hotel
Curbed dropped quite a bomb yesterday when it got the scoop on the latest hotel planned for Gowanus. Looks like there's gonna be a boutique hotel designed by Andres Escobar rising on Fourth Avenue between Fifth and Sixth Streets. The development company behind the project goes by the name TONA. Anyone know what else they've done? We see no reason Brooklyn can't support a boutique hotel. We're just surprised no one's built one in Williamsburg yet.
G-Slope Hotel Unveiled [Curbed]




Comments

It weirds me out that it's set back so far off of 4th Avenue. The word on the street is that they are looking for a high end restaraunteur to open a swanky place at the top of the building.

Posted by: Shahn Andersen at October 6, 2006 9:49 AM

Looks alot like the newer Meatpacking Hotel. Big step up from the surburban HoJo from hell designs. I like it.

Posted by: GrandPa at October 6, 2006 9:54 AM

Doesn't a boutique hotel require a boutique location? I agree with 'stoner; Williamsburg seems the logical place, or maybe something close by BAM, based on speculation that the so-called cultural district will actually get built.

Posted by: Anonymous at October 6, 2006 9:54 AM

What? What tourist wouldn't want to step out of his/her hotel and be able to shop at Pep Boys and Staples? Maybe they could get TGI Fridays to open on top?

Posted by: west at October 6, 2006 9:56 AM

This hotel will do well. There are no other hotels nearby to support guests of the Park Slope yuppies. And yes, it is next to Staples, but it is also one block from 5th Ave.

Posted by: Anonymous at October 6, 2006 10:27 AM

It's hideous looking!

Posted by: Anonymous at October 6, 2006 11:02 AM

in my earlier comments about location, i did not mean to imply that a hotel could not do well at this location, only that a boutique hotel probably didn't understand the market. btw, worked in three hotels, including as assistant manager

Posted by: Anonymous at October 6, 2006 11:04 AM

At the prices charged for the most basic hotel room in NY, people don't want to stay in a generic Best Western, they will stay in a "boutique" hotel and at least feel like they are getting their money's worth.

The whole boutique hotel phenom is completely played out such that it really has no meaning. Basically a boutique hotel now is a hotel that is not 400 rooms and not 100% roadside America generic.

Posted by: GrandPa at October 6, 2006 11:50 AM

It's true that the only option to put family up in the Slope has been the hideously snobby B&B on PPW. Has anyone been inside the Holiday Inn on Union yet? Can I put my mother-in-law there?

Posted by: west at October 6, 2006 11:55 AM

I would like to put my mother-in-law someplace as well.
Will this be on the Gowanus side of Fourth Ave.? If so, it'll be catty-corner from MS 51. (not exactly the most boutique experience during school lunchtime)

Posted by: petunia at October 6, 2006 12:12 PM

sweet. Who knew that one day you'd be able to book a room inside of a desktop computer!

Posted by: Anonymous at October 6, 2006 12:15 PM

This hotel is on the Gowanus side of 4th. It's structure is already built. It is across the street from the new 12 story Boymelgreen (sp?) building.

Posted by: Anonymous at October 6, 2006 12:20 PM

Petunia, MS 51 is on 5th Avenue. I'll leave it up to you whether it or Pep Boys / Staples make for more desirable neighbors.

Posted by: linusvanpelt at October 6, 2006 1:16 PM

I'm with West...a 'boutique' anything on 4th Ave. is, to me, a real thigh-slapper. We love to see the poor duped guests emerging from that new Holiday Inn on Union Street (or is it a Best Western?--one of those)...their faces are a study as they blink in the light of day and face the flat-fix shop, the "memorial" mural ("RIP Raul" or the like), the corner diner/bodega/gas station nexus, the 6 lanes of divided-highway traffic, the whole boutique ambiance that says "Gowanus." What they need is a happy smiling conga line of hotel employees holding out latte's, wearing sandwich boards with big arrows pointing up toward Fifth Avenue, urging them on cheerfully: "It's okay! The hipness begins in just one block!"

Posted by: Brenda from Flatbush at October 6, 2006 1:34 PM

Brenda, the sight of the tourists trying to cross 4th Ave. resembles the old video game "Frogger" if you recall it. The Holiday Inn should get Corcoran to write up their promo lit: "Just steps away from the Brooklyn Museum, Prospect Park, Empire State Building, Central Park, etc.

Posted by: west at October 6, 2006 3:42 PM

Rooms at the new Holdiay Inn Express are actually pretty nice. I recently put my parents up there. I like it much better than the Brooklyn Marriott.

Posted by: Anonymous at October 6, 2006 3:54 PM

Desktop computer - nice call. Definitely a Windows PC, though.

Posted by: Halden at October 6, 2006 4:03 PM

Brenda,

I agree with you about the dissonance of a 'boutique' hotel here, but that's part of what zoning gets you, right? What more picturesque spot in Brooklyn can you put up an eight-story hotel on? The Brownstoner gang would flip out! Even the Brooklyn Marriott is on a relatively dismal artery, notwithstanding the court buildings.

As far as I can figure, it's either this, or you have no more hotel rooms in Brooklyn, or we all turn our houses into B&Bs.

Posted by: linusvanpelt at October 6, 2006 4:39 PM

Is the Brooklyn Casket Company still on that stretch of Union by the Best Western/Holiday Inn?

Posted by: Anonymous at October 6, 2006 5:25 PM

Yeah, that Holiday Inn is nice inside but I had to escort my mother-in-law two nights in a row past the car on the sidewalk with the flashing inner-bling lights going off, complete with the sketchy dad with babystroller at 11:30pm enjoying a 40. Not the most comforting experience.

Posted by: Anonymous at October 6, 2006 8:48 PM

This is so interesting, another hotel coming in, because I remember the headlines in one NY paper about the Holiday Inn Express opening in Gowanus said something about it being a "gamble" to open a hotel there. Obviously the Holiday Inn is doing well after all, b/c these folks now want in on the action.

Posted by: Anonymous at October 7, 2006 2:42 AM

Its all about price and if competitive they'l have the rooms booked no problem. Both this so-called boutique hotel and the H-Inn Expess on Union are much better situated than the one going up on Butler between 3rd and Nevins by far.

Posted by: Anonymous at October 7, 2006 9:54 AM

It's not just Park Slope "yuppies" as someone called them needing a place for the MIL, though that's necessary too. Everyone I know outside NYC in the US or Europe would totally be very willing to stay in Brooklyn in a fun neighborhood with places nearby to eat, if the hotel is reasonable. And these people aren't poor; they just aren't thrilled about spending $250 or more a night for a tiny hotel room with no exterior windows in noisy overcrowded Midtown. Manhattan hotels are over the top expensive.

Posted by: Anonymous at October 7, 2006 9:27 PM

Williamsburg could really use a hotel. I can't believe no one has opened one yet. Such a good idea.

Posted by: anon at October 8, 2006 9:45 AM

Brooklyn's Marriot is almost consistently booked up. There are some nice B&B's in Park Slope for your money but the demand is far greater than the supply. There is that little auto repair shop on the corner in front of Staples that will eventually close and something tall will be built that covers up the view of the store. I don't doubt that pep boys wouldn't sell if someone offered them the right price. You could bulldoze the Pep Boys and the Staples in a weekend and never known that they even existed on the spot. I like the idea that 4 ave. becomes a boulevard with green space...

Posted by: Anonymous at October 8, 2006 10:32 AM

Well my parents stayed in one cool inn
called "park slope inn" which is located in Center Slope.
Their web site: parkslopeinn.com
This place is really nice new and acommodating.

Posted by: Susan at October 21, 2006 7:14 PM

Post a comment

Please be patient while your comment is published. It may take a moment.

Latest Restaurant Additions