« A Chance to Bring Back an Old Brooklyn Gem Architecture 101: 321 Clinton Avenue »

September 28, 2006

North 8: Shangri La on the East River

promo picture
In an email trumpeting the fact that 8 out of the 40 units at Toll Brothers North 8 project in Williamsburg have sold comes this promotional photo(shop) of what's supposed to be the pastoral view out the front door of the condominium building, complete with giant butterfly. (C'mon, at least throw in a bike path or a railing along the river.) While we can't imagine anyone who's ever set foot in Williamsburg buying that story, they may not need to: When we walked past the sales office on Bedford Avenue on Saturday there were several middle-aged people who looked like they weren't from Williamsburg. In fact, they looked a lot more like they were from Scarsdale. Is this really the future of North Brooklyn? A suburban substitute for aging baby boomers? GMAP
Toll Brothers in the Burg: 49 N. 8th Coming [Brownstoner]
On Celebrating Unimpressive Percentages [Curbed]




Comments

This montage perfectly encapsulates the New Williamsburg. That Doctoroff is a genius.

Posted by: GrandPa at September 28, 2006 10:04 AM

I heard the closed firehouse up the block is scaring people off. Where
are the sailboats?

Posted by: Anonymous at September 28, 2006 10:23 AM

The middle-aged people were probably there co-signing for their children or grandchildren. More trust fund kids!

Posted by: Anon at September 28, 2006 10:28 AM

I thought park slope was a suburban substitute for aging baby boomers.

Posted by: anon at September 28, 2006 10:37 AM

Yes, and Williamsburg will be a suburban substitute for us aging post-boomers.

Posted by: Halden at September 28, 2006 10:47 AM

Williamsburg continues to change and it is becoming very clear that NYC is loosing its "edge" the subcultures that once thrived in NYC are all loosing steam to the mainstream. art, music, nightlife. Williamsburg is so over. very sad indeed.

Posted by: Debbie Downer at September 28, 2006 10:55 AM

Unbelievable location, mediocore building. Toll is a public company and it out of touch with the market in Williamsburg. The ceiling heights are 9 feet. The 1450 sq/ft 3 beds are really only 1200 sq ft. Small rooms. So they are asking over $1000 a foot. Other than a great view that is guaranteed forever, not much going for it.

Take a look at the Mill Building a few blocks away. Prices are half and the spaces huge with 11 foot plus ceiling and premium fixtures.

Posted by: flyintheointment at September 28, 2006 11:00 AM

I understand the groundwater contamination from the Newtown Creek may be producing all sorts of mutations in northern Brooklyn, but 10-inch butterflies? Scary!

Posted by: brenda from flatbush at September 28, 2006 11:31 AM

The Scarsdale-looking people were likely from Ohio and in town to buy something for their newly graduated son or daughter, who simply MUST live in Williamsburg in a radius of not more than four blocks in each direction from the Bedford L train.

Seriously, I got those questions all the time, especially at the end of a difficult and fruitless apartment search: "Is there anything I can BUY?"

Posted by: brooklyn ex-agent at September 28, 2006 11:58 AM

I've been living on the Northside (North numbered streets in Williamsburg/Greenpoint) for over 15 years...I've seen it all. Here are some thoughts:

* the closed Fire House - interesting that once they closed it, insurance companies told local homeowners they won't insure them - maybe these homeowners will sell to deep pockets in the know?? And then (you watch...) the firehouse will re-open, of course, and the new property owners will have no problemos with the insurance (let's place bets on when the firehouse reopens and how big the tower shadows are at that point in time...
* the lack of continuity in new development - the sheer number of uglified new buildings or renovated warehouses is truly disturbing and sad. This part of Brooklyn deserves to be assisted in ensuring that what ever is built is esthetically pleasing...and pleasing to most, not some avant garde architectual grad students or full-timers looking for a cool project to chat about over the next overpriced salad at some 'got-to-be-seen-in trendy bistro. You know exactly what I mean here.
* less 99 cent stores - man, have we got lots. New development=new people=more money=people who want to shop in nicer stores. 99 cents stores have a place - I use 'em too. BUT... new shops and stores are definitely welcome.
* Parking - parking is already a big worry. Cramming in more people into towers and converted warehouses means more and more cars...Maybe we'll see more bikes, moped and vespas?
* Community Board - corrupt and ineffectual - except for their own interests. Been like that for years; part of the big Dem machine. There are too many topics they could rally around, but never will. Ex. the new development; soundness of buildings (lots of violations are reported in many places); esthetic considerations; why let a tower be proposed in the midst of 3-4 story buildings; etc. The community board manages the money the City appropriates for the nabes. Need we say more???
* Infrastructure - just where do we think all these new residents will work? And what forms of transoportation will they use to get there?? Oh I know, the L train. Watch the 61 bus discharge its crowds of passengers at North 7th street; watch how many people come out of the trains ALL THE TIME (it feels like rush hour at 10 PM!!). How will the single-tubed L train handle all the increased volume of commuters?? The crowds on the subway platform at the Bedford Ave. stop on most days can be 4-5 deep. Then you have to let 1-3 trains go by before you can squeeze in one. Ferry boats? Nice, but we will need lots and they will always be cost-prohibitive. And are they discharging passengers to convenient stops in Manhattan or any other Borough?
* Toxic worries - the largest oil spill going and it's being cleaned up by beaurocrats, politicrats, oil execucrats. Translation: "any day now..."The NEW! Beverly Hillbillies will be here drilling for oil, before it gets appropriately cleaned up. The new reports of Methane gas seeping up through the ground. Nothing like the smell of farts everywhere you roam to make you fell cozy and at home. Waste treatment plant - it already is overstuffed, keeps spritzing the air with eau du poops. I'm too depressed to go on listing the problems...
Parks and green spaces - McCarren Park is so used, it's a wonder there is any grass there at all. The old McCarren Pool is now being used for alternative rock festivals/concerts. Nothing "green " about that. Not sure how we could get more park, but parkifying lots of the waterfront would be a big start.
Movie theaters - Williamsburg and Greenpoint used to have many. Now there are none. We need one. How come no developer with money to burn on towers, etc. hasn't figured out the cost benefits of opening up a multiplex? If you build it, they will come!!
* Bowling lanes - another immediate hit with the neighborhood. If you build it, they will come!!

That's all for now.

The Greenpoint Falcon

Posted by: Anonymous at September 28, 2006 12:00 PM

I moved to the North side in 1989 and left in 1994, That neighborhood was and will always be a dump, the people buying there now are stupid. . I wish I would Have bought property there I was stupid.

Posted by: Anonymous at September 28, 2006 12:43 PM

A few years ago major advertisers and newspapers had to settle a discrimination suit based on the lack of people of color in real estate ads. While the addition of one woman of color to the montage may technically address the concern that putting all white people in ads is tantamount to a ad which says "resticted" or "whites only", I'd be interested to see how many African American men are protrayed in the glossy pamphlets for these new projects.

Posted by: putnam-denizen at September 28, 2006 2:07 PM

here's an addendum to Falcon's post:
1. The "North" numbered streets and all of the "Northside" are in Williamsburg. Always have been; check the incorporated boundaries of the village and city of Williamsburgh. Greenpoint has always been north of Bushwick Creek, which used to meander through what is now McCarren Park and beyond.
2. Yep, the City does no comprehensive planning. It re-zones neighborhoods with little thought to the transportation (L train, B61, ferries) and open space carrying capacity. Then, it has to play catch-up later. A state park is planned for the waterfront between North 7th and Bushwick Inlet (nee Creek) but that has been the case for years now. When already?
3. Community boards DO NOT manage the money spent in the neighborhoods they serve. Community boards are advisory. What's more, their own budgets are miniscule. A 25-33 percent increase in their budgets could allow each board to hire one more person to address more (but probably still not all) of your many valid concerns.

Posted by: Anonymous at September 28, 2006 4:19 PM

Talk about ageism.

Nothing wrong with being retirement or middle-aged and buying property in Brooklyn. What a terribly prejudiced thing to say, brownstoner. Are all your friends under 40? You must have pretty boring dinner parties.

If one wants to live in a place where everyone is 35 and under then I'd suggest a college town.

Sheesh.

Posted by: anon at September 28, 2006 4:24 PM

Both the North Side and East Williamsburg are great places to live. The subway situation is not ideal, but the commute is quick to most Manhattan locations. The neighborhood is not "over". Especially as you get into East Williamsburg. Lots of great bars, restaurants, etc. The northside isn't as edgy, but it still has lots of great nightlife. And...it's Brooklyn! Some people like having great places to go and prefer living in Brooklyn. I know I do.

Posted by: anon at September 28, 2006 6:20 PM

My "favorite" North 8 rendering shows a nice wide sidewalk on Kent Ave. complete with trees.

Having walked by North 8 condos I can assure you that will not be the case. There's probably 4 feet of sidewalk.

Posted by: Anonymous at September 28, 2006 7:07 PM

Good point, putnam-denizen. There should be an suite filed in defense of the ordinary looking, the overweight and the very elderly. I've never seen an ad where everyone wasn't gorgeous, tall and handsome and young. Even the older people were agressively good looking and young.

Posted by: Crown Heights Proud at September 28, 2006 11:54 PM

You can see for yourself. Saturdays are best. Just hang out in front of their sales office and see the brokers leading the people to the building's site. You can't miss them they get little white plastic hard hats to wear. For the most part they do look like the people in the promo. Sans children, though.

Posted by: Anonymous at September 29, 2006 9:40 AM

Dear Mr. Brownstoner.

When did you all assume Brooklyn was about young people. Go away/Senior Reader

Posted by: anon at September 29, 2006 9:11 PM

that same black woman can be found photoshopped into an ad for "The Veneto" condo residences in manhattan. she got ps'ed in a few months into the campaign.

Posted by: Anonymous at September 30, 2006 10:32 AM

Post a comment

Please be patient while your comment is published. It may take a moment.

Latest Restaurant Additions