« State Assemblyman Turns Up Heat on Developers Renovation Blog Updates »
March 3, 2006
The Real Deal on Real Estate Blogs
The Real Deal published an article yesterday about the real estate blog phenomenon which we were interviewed and, with obligatory mask, photographed for. One of the questions we were asked was how brokers should be leveraging the blogging trend for their own benefit. Our answer, which was abbreviated in print, was that we thought the comments sections were great places for brokers to build up credibility and, over the long term, possibly attract clients who were impressed with knowledge and tone of the posting broker. The truth is we've been surprised at how infrequently brokers identify themselves--but we guess a certain amount of wariness is understandable given the propensity of some comment threads to turn nasty. As a result, we don't have a very good idea of the extent to which the brokerage community is reading--and commenting on--Brownstoner. We'd also be interested to hear from brokers, anonymously if you wish, if there are things we could be doing to encourage your input and sharing of knowledge.
Real Estate Blogs: All About Location [Real Deal]
Comments
I am, as everyone here is no doubt aware, a real estate salesperson/agent (not broker, for various reasons -- broker's license costs more, higher REBNY dues, general laziness, etc.), and am always happy to share any knowledge I possess with others here in terms of neighborhoods, buying, selling, renting, etc.
However, I do this primarily for my own enjoyment, not for commercial purposes, and therefore will not identify the firm with which I'm associated, etc. There's a fine line between honest blogging and shameless self-promotion, and a lot of the blogs started by re brokers/agents are just that -- commercials for themselves. Yes, they may contain valuable information, but also they are working an angle. As such, they can't really be too critical of any buildings, developers, neighborhoods, etc., or give too honest an opinion of the market.
Some re broker blogs are more honest (PropertyGrunt, for example), but their authors also tend to remain anonymous.
So it's a trade-off, and for the moment, I prefer my (relative) anonymity and resulting freedom to speak my mind to any business I could get by going public.
Posted by: babs at March 3, 2006 10:12 AM
Dude, I'm just trying to get a date. These chicks are all BROKERS? What a drag.
Posted by: Anonymous at March 3, 2006 10:22 AM
Are you kidding? Brokers are the best women to date! They are always trying to close the deal.
Posted by: Anonymous at March 3, 2006 10:46 AM
I am a daily visitor. I am a broker and my modus operanda involves community involvement, friendship, advice and good old gossip and speculation. All of this I find on your site. Thank you.
Someone once told me that you could put three realtors on a deserted island and they would all make a living.
Posted by: mark at March 3, 2006 10:58 AM
I've heard the same joke about diamond dealers.
Posted by: babs at March 3, 2006 11:01 AM
Brownstoner, I love your mask! What's the story?
Posted by: Anonymous at March 3, 2006 11:23 AM
Wouldn't want anyone at work to recognize us, that's all.
Posted by: Brownstoner at March 3, 2006 12:45 PM
I agree. Love the mask. Brownstoner, I heart you ;-)
Posted by: Anonymous at March 3, 2006 2:34 PM
What did you do at DWR?
Posted by: VDH at March 3, 2006 2:37 PM
We gave a slideshow and talk about our renovation
Posted by: Brownstoner at March 3, 2006 3:34 PM
did you give your presentation while masked?
Posted by: Anonymous at March 3, 2006 4:09 PM
I am a real estate junkie, Hi XXXX, who lives for this blog. I live in PS and work as a salesperson/agent in manhattan and as an appraiser in all 5 boroughs. And like Babs i prefer my anonymity. I do post sometimes to help keep folks on topic or lend my humble opinion. And while i know i don't know everything i am sometimes amazed how thin skinned or self rightious people can be. As for shameless self promotion that is just not my style, i prefer to work with reasionable people who are open and willing to be flexible. Life is to short.
Posted by: Anonymous at March 3, 2006 4:55 PM
I am a broker and I mostly read the comments, I generally do not comment on the Open House Picks, when one of my homes are listed. But when I read the comments on my homes. I don't always know if this is a benefit or not.
2nd, I often wonder who are these people who are commenting especially since most of the folks have not even seen these homes.
How can you fully judge a home by a couple of pictures.
Posted by: Anonymous at March 3, 2006 6:18 PM
Brownstoner...you know how much we digg your stuff up here in the N. Bk and I've had a great time passing info and flicks back and forth...this is how we continue to celebrate Bk's diversity...and keep it colorful (nice feathers btw)
As for the anonymity and honest blogging...I do not feel that the two necessarily go hand in hand. I mean, look at the comments that cut-throats and cowards leave while they hide behind their anon-. Look at what Craig is going through due to the ills that come by way of of anon- posting. I do not think that level of 'honesty' carries much merit. Some feel that they 'are just being honest' when they allow whatever silly (sometimes damaging) little witticism they're currently impressing themselves with, ooze from their keyboard. Opinions are like something else we all have. Many people tend to use anonymity as a weapon, kinda like using a language that no one else in a room understands except for you and your associate, in order to screw someone out of something. However, I think that what you are doing (along with the Grunt and myself,i like to think at times) is something quite different. Where we find the others masking the facts and/or truth in lies and switch baiting, the type of honesty that you/we attempt to bring to the table is masked in art. Art is the anti-broker and can be the buffer and bridge to something positive. I attempt to do this with photography and radically different types of RE advertisement, you with progress, renovation and architectural goodies. We try to escort people 'inside' the issue. How much more truthful can you get than a good photograph? And what about a photograph of an entire situation, including yourself as just another aspect of the environment. As brokers (maybe moreso in Bk than in the city), we do not merely bridge the gap between client and a piece of property, we enable a 'situation' to occur and there's a certain amount of responsibility involved with this. It is difficult to both remain anonymous and responsible about your involvement simultaneously.
As for 'shameless self promotion,'those of us who began blogging real estate before the "blogging bubble" know how exciting it was to discover that there were very few like us during that time and the window for self promotion was there for the taking. To write or take pictures at all (for the sake of real estate)was more than most others were doing. Why? Because there is a level of transparency that unfolds in a blog that the shadiest of brokers would never go near. To lay yourself out in front of everyone and say "Here I am NY, and this is what i can do for you/show you" is hard for many, who would rather you slip their fee under the door, rather than shake your hand and check up on your situation in a month. I refuse to work with anyone I can't look in the eye (I'm sure LoftNinja would agree) and although only a portion of the people that contact me actually ever do see my eyes, it will be the most serious of the bunch that gets my time. This has nothing to do with being a 'shitty broker' or whatever else housing forum addicts want to spit. It has to do with experience and knowing how to choose your battles. Most broker bashers are bored people who don't mind wasting a stranger's time, even when they are trying to help them anyway. Its about time and money. Its about me really not being able to take and present you to this landlord who has a short fuse and even shorter attention span, if you arent serious enough to move or are just gonna ask them the same questions i already answered for you just to see if I lied. I work primarily with artists because they are the first to be ejected from a neighborhood that they created. Not all artists are serious, of course- in fact most 'artists' arent artists at all- but the serious ones have a specific need that must be fulfilled with specific space. My clients come to me because I know how to find them that space if i dont already have it and because i care. They wouldnt know that i did if i shielded myself from them completely. I only wish to remain serious about helping people out and this has required doing my own thing and so far that hasnt required me to show up to any bloggers lunch in a mask or a tu-tu. That works great for Brownstoner and the Grunt because they remain anonymous for the sake of other people-which they should. The public are at the mercy of what we show them. I have, to the best of my ability, tried to remain hidden in plain sight.
It looks like i may have written a blog post of my own here, but I think the distinction needed to be made-or at least considered. Brownstoner..the mask rocks. Its like that one brownstone on the entire street with terrific bright red windows..you just know that theres a coloring lesson going on inside. One might forever remember that entire block because of those windows. As for me, i'm more like a factory. Its hard to find a row of factories with any two looking alike....so i just paint them all red and send the picture to all of you. Lets just learn as we go shall we? Its been a long week...thanks for allowing me to ramble.
Posted by: justiNYC at March 3, 2006 9:10 PM
justiNYC, stay down for yours - at least you take things head on. With all due respect however, a rental broker in Williamsburg has little to fear.
Brownstoner, is it not fairly obvious that brokers, especially successful honest brokers, would need to maintain anonymity for at minimum, some of the same reasons you attempt it?
"We'd also be interested to hear from brokers, anonymously if you wish, if there are things we could be doing to encourage your input and sharing of knowledge."
Well, for one, you'll need to be genuine, call a spade a spade while being able to recognize the difference between expertise and pure speculation.
For example, your weekly new development guest reporter respectfully leaves a whole lot to be desired. This type of reach challenges your apparent desire for authenticity.
With your day job on the street I know you're familiar with the trade reporters recapping markets. Imagine if that overall forum were as indigent as this becomes at times.
I would enjoy contributing, and would do so with expertise and transparency, however the clear need for the uninitiated to hijack threads hiding behind the protected veil of anon is a gauntlet no self respecting professional would attribute valuable time toward.
Should you ever take a step toward a fair balance of professionalism and hold posters to a higher standard, perhaps simply a validated email address, you would certainly garner some legitimate professionals to join you in standing up for the common good and sharing of information.
For now I'll continue to commit myself and my valuable time to those who happily commit to me and appreciate my expertise and what it does to always keep them a step ahead of the rants.
My nature to help will surely keep me checking into your nicely evolving blog and commenting with cogency.
I do want to compliment you on your much appreciated evolution away from pure bashing and speculation. My Clark Kent has taken a few unexpected shots from the anon trolls and I'll be the first to admit, it stings. Especially when you spend your professional life doing nothing but trying to help people.
A final thought, a lot of the rants would have legal repercussions based on state laws and a broker can have a complaint filed against them for any or no good reason which could result in loss of license and loss of livelihood.
Why exactly do you remain anonymous?
Posted by: truepro at March 5, 2006 10:51 PM
Truepro,
We remain anonymous because we'd most likely be fired if anyone at work found out this. The issue of how to handle comments is very difficult. Perhaps we're at the point now where some modest level of registration would work but we've always been wary of putting up barriers to comments as a critical mass of input is so important. And while your sanctimonious tone is a little tough to swallow (come on, it's not like you're digging trenches in Africa or something) the content of your feedback is very helpful to hear, so thanks for taking the time to chime in.
Posted by: Brownstoner at March 6, 2006 10:42 AM
bstoner, for the DWR event were you masked? How did you maintain anonymity?
To be honest, I am concerned for you - that's all.
Posted by: VDH at March 6, 2006 12:05 PM
We showed up in sunglasses and a hat but quickly took them off--it felt unnatural given the intimacy of the setting. We just asked that if anyone posted photos on the web to black out our eyes/face.
Posted by: Brownstoner at March 6, 2006 1:05 PM
OK thanks
Posted by: VDH at March 6, 2006 3:19 PM

Post a comment
Please be patient while your comment is published. It may take a moment.