We can blame the late Victorian era for the commercialization of Christmas. The late 1800s gave us an affluent society with the disposable income to buy the vast amount of machine-made goods coming out of American factories.
The Brooklyn Eagle gloried in this consumer excess, writing glowing reviews of the merchandise in stores all over the city and running thousands of ads. No time of the year was more important than Christmas.
We’ve picked five Brooklyn stores to highlight for the holiday shopping season — three old-timers from the Victorian age, and two more contemporary. None of them exist anymore.
They were founded by the same kind of smart, successful and lucky entrepreneurs that abound today, all striving to bring Brooklynites the next greatest thing, especially for the holidays. (more…)