We are pleased to announce the addition of Manhattan sale and rental listings to the Brownstoner Marketplace. Manhattan adds more than 13,500 listings to the 22,000 Brooklyn, Queens, and Upstate listings already in the Marketplace.
Brownstoner Manhattan currently has roughly 4,200 sale and 9,300 rental listings. Most of the leading brokerages are already represented, including Elliman, Corcoran, Halstead, Brown Harris Stevens, Sotheby’s, Town, Keller Williams, Nest Seekers, Core, Bond, Stribling and many more. (more…)
When we created the Brownstoner Marketplace a little more than one year ago our hope was to assemble the most comprehensive Brooklyn listings site on web. It’s been a steady build since then, with a broad array of participation from boutique firms like Warren Lewis, Brooklyn Bridge Realty and Aguayo & Huebener to mid-size ones like AptsandLofts.com and Ideal Properties Group, to some of the biggest firms in the city like Fillmore, Halstead and Brown Harris Stevens. Now, we’re pleased to announce that we’ve taken another giant step towards the goal of comprehensiveness with the addition today of the city’s largest residential real estate firm, Corcoran. As of this morning, the firm’s 270 rental listings and 640 sales listings are in the Marketplace for your browsing pleasure. We’re particularly excited about the addition because, more than the sheer volume of listings, Corcoran has so many high-quality properties in core Brownstoner neighborhoods. Onward!
When the Brownstoner Marketplace launched back in July, we were optimistic but had no idea what to expect. The listing platform’s performance in January, though, was a big inflection point. After attracting buy-in from the likes of Fillmore, Apartmentsandlofts.com, Warren Lewis and Ideal Properties back in the Fall, Brown Harris Stevens and Halstead came on board last month and the section’s pageviews continued their upward trend, topping out at over 400,000 impressions for the month. (Traffic is split pretty evenly between rentals and sales.)
Having the listings in place also allows us to start generating some interesting data on what readers are interested in. Below, for example, is a list of the ten most popular neighborhoods based on the number of times properties were viewed.
1. Park Slope
2. Carroll Gardens
3. Brooklyn Heights
4. Fort Greene
5. Cobble Hill
7. Windsor Terrace
8. Prospect Heights
9. Bedford Stuyvesant
10. Clinton Hill
Thanks to all the firms and brokers who have supported the Marketplace to date. We look forward to continuing to improve the functionality of the platform and to raise the visibility of the properties on it. If you are interested in having your firm set up a direct feed, please send an email to firstname.lastname@example.org.
We are very pleased to announce that Brown Harris Stevens and Halstead, two of the city’s top residential brokers, have joined the Brownstoner Marketplace. The two Terra-owned companies will be adding almost 500 sales listings and over 130 rental listings to the mix, including this $12 million single-family house in Bay Ridge (photo) and this $2.8 million penthouse in Williamsburg. The addition of the two firms brings the total number of listings in the Marketplace to roughly 2,200.
We are thrilled to announce that Fillmore Real Estate, the large Brooklyn-based broker, has joined the Brownstoner Marketplace. The addition strengthens the selection of properties on Brownstoner in core brownstone and downtown neighborhoods (like this one-bedroom on South Portland Avenue) and adds significant depth in South Brooklyn neighborhoods like Sheepshead Bay, Marine Park, and East Flatbush. Fillmore has twenty offices around Brooklyn and more than 300 brokers in its employ.
The breadth and reach of the listings in the Brownstoner Marketplace continues to expand: Recently both Aguayo & Huebener and BOND New York have come on board. Aguayo has been a long-time advertiser on Brownstoner (most recently for its South Third Lofts) and we are very pleased to have them participating in the Marketplace. BOND NY has been aggressively expanding its presence in Brooklyn and we are flattered that the folks there recognized the importance of reaching the Brownstoner audience.
It’s been a couple of weeks since we’ve given a progress report on the Brownstoner Marketplace. August was a big month, with the Marketplace generating close to 200,000 pageviews. That number should continue to grow with the addition of some important new brokers: we’re happy to announce that both Warren Lewis and Brooklyn Properties have signed on to contribute a significant number of their listings. In related news, we’ve also added a monthly pricing option for companies that want to advertise in the Directory so now, instead of having to commit to a full year, you can go month-to-month for the low, low price of $25.
More good news for the Brownstoner Marketplace: We’re pleased to announce that Aptsandlofts.com has added close to 250 of its sales and rental listings to the mix. The range of product includes properties in its home turf of Williamsburg like the condos at Warehouse 11 and rentals at 184 Kent Avenue as well as other nabes like Park Slope, where they’re handling sales at 255 1st Street, for example. Of potential interest to brokerage firms out there is the fact that we’ve set up an automated feed so that the company’s listings are automatically kept current. If you’re interested in learning how to set your firm up with something similar, please email email@example.com or get more information here.
The Brownstoner Listings Marketplace has only been around for a couple of weeks but we’ve got an interesting innovation to announce: We’re starting to syndicate local listings to neighborhood blogs. In the last few days, both the Cobble Hill Blog and Dumbo NYC have added a widget to their homepages that enables geographically-targeted listings from the Brownstoner Marketplace to appear. It’s still a work in progress but we think this approach will be a nice value-added for brokers and others listing their properties with Brownstoner and, down the line, has the potential to generate some revenue for local blogs. If you’re thinking of putting your house or apartment on Brownstoner, hopefully we’ve just given you another reason to do so (in addition to all these!); if you run a hyperlocal blog in Brooklyn and would like to learn more about adding a Marketplace to your site, please send an email to firstname.lastname@example.org.
We just launched the Brownstoner Marketplace and are looking for a seasoned sales pro to be the first onboard. If you know your way around Brooklyn, around real estate, around the web, and have the ability to maintain long-term sales relationships then we want to talk to you.
Now in addition to all the housing-related service providers in the Directory, we have Brooklyn-based real estate listings. Brownstoner is the most targeted way to reach Brooklyn buyers and renters: Over 15,000 people a day and 200,000 a month visit Brownstoner.com. The Brownstoner Marketplace is going to become the most targeted way to get listings in front of Brooklyn buyers.
So, if you are capable of working with everyone from seasoned brokers to neighborhood rental agents to first time FSBO’ers then tell us about yourself by sending an email to email@example.com.