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After years of no work at all or minute changes to the existing steel frame at the site of Williamsburg’s future Whole Foods at 242 Bedford Avenue, suddenly there is real, visible progress. The glassy facade is up on the two-story structure on Bedford Avenue, pictured above, and along about three-quarters of the side at North 4th Street.

As the previously published rendering below shows, the glassy rectangle will be bookended by more traditional looking red brick sections on Bedford and Driggs Berry, somewhat like the industrial building that was on this site originally.

It looks like more of the building will be glass than is indicated on the previously published rendering below. Three slightly different renderings have circulated over the years; the one below has been on the construction fence since 2014 and is there still, although now covered in graffiti.

Gothamist was the first to catch the first glassy panels going up last week, but we had to see it for ourselves. The store is set to open in a year, spring 2016, a Whole Foods spokesman told Gothamist.

242 Bedford Avenue Coverage [Brownstoner] GMAP
193 Berry Street Coverage [Brownstoner]

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Above, the brick section on Bedford Avenue.

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Above, the glassy side that runs along North 4th Street.

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Above and below, more shots along North 4th Street. The glass will switch to brick along this street.

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Above, the facade on Berry Street.

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The rendering on the construction fence, above, shows the Bedford Avenue side on top and the Berry Street side on the bottom. A glassy rectangle is surrounded by two more traditional brick sections, similar to the old brick industrial building originally on the site.


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  1. One note to correct, the other end of the building is on Berry, not Driggs. Driggs is a block east of the building. The building extends west from Bedford, not east, and stretches from Bedford to Berry.