boerum store 312 atlantic avenue boerum hill 62014

Brown paper has gone up in the windows and workers were busy setting up the interior at 312 Atlantic Avenue this morning, where retail mogul Andy Spade and partners are preparing to open a new home goods store later this month. Boerum House & Home will be “laid out like an apartment — albeit a totally fabulous one,” according to New York Magazine, which first reported on the plans.

Spade teamed up with Anthony Sperduti to found a new company, Partners & Spade, which in partnership with architecture and development firm Flank created the store. There will be accessories, tabletop, custom furniture, art, and whimsical objects such as children’s coloring books, said the story.

We’re not surprised by this new direction, considering the bag-upstaging decor at the original Jack Spade store in Soho back when Spade owned it, where there was a ripped-up leather couch, rare books, quirky vintage objects and interesting art on the walls, including paintings from thrift stores.

A Jonathan Adler store down the street closed a few weeks ago, but home goods store Layla Brooklyn, clothing retailer Steven Alan and plenty of other stores are nearby. GMAP


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  1. I avoid going into Manhattan as much as possible. but let’s be honest about the fact that retail options in Brooklyn are still FAR inferior to what is available in Manhattan. One need look no further than to compare the real Macy’s in Herald Square, with the sad, disheveled one on Fulton Street.