Park Slope’s Walk-In Cookbook Offers Groceries by the Recipe

An unusual grocery store in Park Slope called Walk-In Cookbook lets customers buy pre-portioned ingredients for a recipe to cook at home. Right now, the store, which opened this month at 72 7th Avenue, offers 18 different recipes that change seasonally. Each recipe comes with a detailed instruction card that shows how to cook the meal step by step.

They strive to carry food that’s locally sourced, organic and gluten-free. The recipes and their ingredients are on the left side of the store, and on the right, customers can pick up dry goods from local companies, like McClure’s Pickles and Brooklyn Salsa. Cookbook’s owner, Filip Nuytemans, who is from Belgium, said that once its website is live, it will offer a subscription service that delivers the ingredients for three meals a week to your apartment for $60. GMAP

Photo Via Walk-In Cookbook

16 Comment

  • Pretty darn genius. Yay Brooklyn entrepreneurship!

  • want to hate, but can’t – this is sorta cool

  • Anybody been who can better explain exactly how it works and what you like /don’t like about it???

  • Can I buy stock?? Seriously, this is the best idea ever… I hate buying pre-made things that I have to heat up, I so much prefer cooking it all myself. It’s just the thinking about the menu and the ingredient hoarding that takes up time.. This is really like a dream come true business plan…

  • Brilliant! I love cooking, and am pretty good at it, but hate that when you want to make a unique recipe you’re stuck with leftover ingredients (end up with a half cup of garam masala when you just need a teaspoon). I need to check this place out.

  • simple, but genius! how do I invest in this thing?!

  • great idea. Hope it works out. I think I’d gladly pay a small premium to not have to measure out portions. Also saves me the trouble of having to wash said measure tools as well. I’ve definitely bought mass-produced “meal in a box” meals before at grocery stores, which are really convenient if terrible for you. This sounds like a much better meal.

  • hate to break it to the “brooklyn = genius” crowd (reinvention of wheel coming soon), but this idea has been going strong for quite a while. not that i want to rub it in, but this is literally suburbia brought to brooklyn. google pre prepared meals. dinner by design, dream dinners come to mind, and there are tons of internet (Blue Apron, Plated) and heck, in nyc there’s Sweet Roots NYC (organic), Healthy Meals NY (vegan) and since its a cottage industry (hire immigrant busboys to chop ingredients, pack and send) the possibilities are limitless.

    but glad to see one around here.

    • Yep, nothing new here. I saw exact same concept in Paris last year and Berlin this year. Much like those ghastly neon pastel pants, we are at least a year behind the trends.

  • Good grief, am I the only one who has no problem writing out a list based on recipes I plan to cook, going to the grocery store and just shopping the old-fashioned way? Have we really become so helpless and removed from these simple domestic chores that we need to buy “pre-portioned” ingredients? Sorry to be a grinch, but this has to be the very definition of a First World Problem. And I certainly hope the $60 for 3 meals isn’t per person!

    • It’s all about convenience and yes, of course, laziness. You’re right, $20 a meal is pretty outgagous no matter what you’re having when you buy it yourself and cook it yourself.

      • As someone who lives in Park Slope and has visited the store, I can confirm that the $20 dollar price is for two people. In fact, all of their dishes are designed for two people. As someone who eats out a lot in the neighborhood (love me some Rachel’s BBQ), I find their prices to be quite reasonable all things considered.

  • Some debbie downers here. Indeed this isn’t new, just a great idea. Like many things, its also about convenience, and there are various levels of it. NeoGrec, unless you make everything in life from scratch, you’ve paid for convenience in some form (cake mixes, ground spices, preserves, canned foods, etc).

    It is a bit pricey on the surface, but no idea what the ingredients are, how many ingredients per meal, how many people fed by each meal. (plus its delivered to you). Nobody complains about paying $20 for a simple pizza being delivered.

  • How refreshing to read comments that actually give a local businessperson the benefit of a doubt. The story of this shop appeared a week ago on Here’s Park Slope, where its coterie of self-proclaimed experts criticized the concept and had the place closing in a matter of days.

    I’m a bit skeptical: like NeoGrec, I like cooking from ingredients I’ve bought and measured out myself. But, Park Slope is populated with busy parents and even busier young hipsters who will pay a premium for the instant recipe concept. Let’s give it a chance. I’m not buying stock, but time will tell if Monsieur Nuytemans has seized upon a concept that fits for the demographics of the area. Brownstoner, let’s revisit Walk-In in a few months. Willing to bet that once school starts, 321 and Berkeley Carroll moms and dads will be celebrity chefs in their own kitchens.

  • I may be too cheap to pay for this convenience, but I think it’s an awesome idea.

  • My sister went the other day and got the ingredients for lamb tangine, she said it was delicious. You can buy enough for two, four, or six servings etc, she said for two the cost was about $28. She only had to buy exactly what she needed for the recipe. So she needed 6 dates, she only bought 6 dates, not a box of dates that will now sit in her pantry forever untouched. All the ingredients were perfectly portioned for the recipe;) brilliant, no?! And she said it was absolutely delicious!!