How Barclays Exploits Brooklyn


An essay by Atlantic Yards watchdog Norman Oder describes how the owners, builders and corporate and political sponsors of the Barclays Center have capitalized on Brooklyn and its brand. If you’ve missed any of the recent blow-by-blow, this is a good summary. Most amusing are the details about the Brooklyn Water Bagel Company, which isn’t based in Brooklyn and doesn’t use Brooklyn water in its bagels. “The company’s plan for an arena outlet was derailed — they blamed venting systems — but they’ll still provide water at some arena events. Until then, you can pay $4.50 for a bottle of rootless cosmopolitan Dasani,” said Oder. (Incidentally, Coke is cheaper than water, he reveals.) Above, Barclays in August, rushing to finish construction before opening day.
A Brand Called Brooklyn [Brooklyn Rail]

22 Comment

  • Poor Norman…it is frankly tough to make it through the article but if you do the only reasonable conclusion you can come to is that he is a broken man, left to spend his days muttering the same tired refrain that he has been singing for the last 7 years.

  • Norman Oder is doing this community a service and we should all be grateful. There is no one else out there devoting serious time to examining all of the ways Ratner and the Barclay’s Center have manipulated and exploited this community for the good of no one more than himself and owners of the Nets and the arena. I for one appreciate his diligence.

  • bricktop – a service by noting that soda costs more than water? By moking a water company that is actually not sold at the arena? By mentioning that only one restaurant mentioned in a GQ article is present at the arena? By snarly commenting on the national identity of the Nets owner? By complaining that the Islanders won’t change their name?

    Sorry not seeing the service here – I just see someone who due to bitterness related to a lost fight – just continually spouts negative storyline after negative storyline.

  • bricktop – a service by noting that soda costs more than water? By moking a water company that is actually not sold at the arena? By mentioning that only one restaurant mentioned in a GQ article is present at the arena? By snarly commenting on the national identity of the Nets owner? By complaining that the Islanders won’t change their name?

    Sorry not seeing the service here – I just see someone who due to bitterness related to a lost fight – just continually spouts negative storyline after negative storyline.

  • You hippies are still complaining about the Barclays Center? Newsflash, in case you missed it, the arena got built and people actually like going there.

    • The issue wasn’t ever about whether people would like going there (it’s hardly debatable whether or not people like attending concerts and sporting events), the issue was whether Ratner et al. properly compensated the community for access to that land and those customers. Nice straw man though.

  • East New York

    “Atlantic Yards watchdog”

    The “crooks” are inside the house, eating a fine dinner and smoking cigars. There’s music playing.

  • Norman Oder really needs something else to keep him busy. It’s getting kinda sad.

    I mean, whatever your thoughts on AY, the building is open for business, and life moves on. Deal with it.

  • Unreadable. If Mr. Odor wants to write articles he needs either better editors or to understand the basics of journalism. And yes, marketing pros make all kinds of superfluous connections to market their brands. Marketing is marketing; nobody expects it to be the gospel truth.

    Next up: an expose on how eating a big mac won’t actually make you smile with self-satisfied bliss at the person across the table from you just because the person in the commercial does that.

  • Unreadable. If Mr. Odor wants to write articles he needs either better editors or to understand the basics of journalism. And yes, marketing pros make all kinds of superfluous connections to market their brands. Marketing is marketing; nobody expects it to be the gospel truth.

    Next up: an expose on how eating a big mac won’t actually make you smile with self-satisfied bliss at the person across the table from you just because the person in the commercial does that.

  • I guess because the state of the US is currently perfect – there’s high employment, rising salaries, and everyone affected by the hurricane back warm and comfy in their houses thanks to the quick actions of the administration – you get the luxury of focusing on these petty things.

  • This man is really corny and a broken record at this point. What exactly is it that he hopes to accomplish? Norman Oder seems to have a high opinion of himself, yet he appears to be majorly irrelevant.

  • Have you EVER seen a comment in the ‘comments’ section of Atlantic Yards Report? Seems like the only people that follow that blog are other bloggers.

  • I used to feel annoyed by Norman Oder, but now I actually take pity on him. He has proven himself to be a sad and pathetic little man, someone who spends his days writing a blog that no one reads and who quit a stable job several years back in order to write a book about Atlantic Yards that will never be published. For years Atlantic Yards has been his whole life and now it’s a reality that he and his amateur “activist” friends were abject failures as stopping. I’m sure he’s disappointed that all of their dire predictions have not come to pass. I wonder if he’ll still be writing about this topic in 5 years? Probably. Another thing that amazes me is that after all of these years of blogging, he’s still an incredibly poor writer. He couldn’t write a coherent article if his life depended on it. I think that Brownstoner would do everyone a favor by no longer linking to his “work”. Judging from the comments here, most readers of brownstoner seem to hold him in disdain.

  • I used to feel annoyed by Norman Oder, but now I actually take pity on him. He has proven himself to be a sad and pathetic little man, someone who spends his days writing a blog that no one reads and who quit a stable job several years back in order to write a book about Atlantic Yards that will never be published. For years Atlantic Yards has been his whole life and now it’s a reality that he and his amateur “activist” friends were abject failures as stopping. I’m sure he’s disappointed that all of their dire predictions have not come to pass. I wonder if he’ll still be writing about this topic in 5 years? Probably. Another thing that amazes me is that after all of these years of blogging, he’s still an incredibly poor writer. He couldn’t write a coherent article if his life depended on it. I think that Brownstoner would do everyone a favor by no longer linking to his “work”. Judging from the comments here, most readers of brownstoner seem to hold him in disdain.

  • At this point I assume brownstoner covers his blog simply bc they feel sorry for the guy. Nothing he says is of any relevance.

  • this article is a reach…dont know about this one…Barclay center is the best thing that happened to brooklyn since the dodgers left. The real folks who are exploiting brooklyn and its brand are the folks who just moved here from somewhere America .. and for lack of originality or respect for the culture decided to name their business brooklyn something..its disgusting. The name is being raped every day. You figure obvious things such a shirt or a bottle of beer but a lot of business use the name and would change the spelling however the pronunciation remains the same. Disgusting ..

  • Art Salt

    I guess that now that BUILD has disbanded, their old employees have nothing to do but pile on Norman Oder in the comment section here.

    Ratner is shameless…thanks for continuing the fight Norman!

  • Art Salt

    I guess that now that BUILD has disbanded, their old employees have nothing to do but pile on Norman Oder in the comment section here.

    Ratner is shameless…thanks for continuing the fight Norman!

  • Ah, art-salt, you are just as sad as poor Mr. Oder. For over a decade, your crowd has been using that tired, conspiratorial line that anyone who supports the arena must a lackey of Ratner. After all, no one could truly be happy about Barclays Center, right?

    Moron…