Second Catsimatidis Rental Building on Myrtle Revealed


When we reported a month ago that billionaire businessman John Catsimatidis was proceeding with plans for the second of four residential apartment buildings on Myrtle Avenue between Ashland and Flatbush, we didn’t know what the new building was supposed to look like. Now we do, thanks to some signage at the corner of Fleet Place promoting the new 15-story project. The new rendering looks pretty similar to the one from 2007 that showed the project in its entirety, only slightly more modern without the cornice and red brick lower floors. The signage also reveals that there will be 205 rental apartments and 13,000 square feet of retail space. There’s a close-up shot of the rendering on the jump. GMAP

12 Comment

  • Great to see more retail coming to the area. Should hopefully be the type that services both the housing projects as well as the condos/metro tech

  • for the record, it was catsimatidis ‘red apple group’ that tore down the entire block of stores years ago on myrtle to cash in on the luxury housing boom. that included many shops that once served the public housing residents across the street… in what is now our borough’s poorest census tract. i sincerely doubt there is a single unit of housing in this new development that any of the area’s low-income residents could afford. here’s to hoping that the new shops actually do meet the price point of those who have lived in the community for generations. unfortunately, with rising inequality, “hope” hasn’t taken us very far.

    • The retail was crap, and was housed in temporary taxpayer buildings. It was never intended to be permanent.

      And there doesn’t appear to be a price difference in the new grocery vs. the old one. There’s also no obligation for landlords to provide cheap retail just because there’s subsidized housing in a given vicinity. We don’t have rent controlled or price controlled retail.

  • with the exception of the drugstore the former retail was execrable. i understand the frustration of the public housing residents at their loss but the buildings and businesses were really bottom of the barrel and it will be good to have something new.

  • it’s easy to trash stores that serve low-income families… if you are not the kind of person that has to stretch a dollar to make ends meet. the laundromat and the 99cent store on the block were a real community asset before the billionaire developers demolished them. if you’re blind to that, you’re blind to the everyday struggles of poor folks in our city.

  • fortgreenest cannot agree w/last comment. an enterprising person may open another 99cent style store. don’t see why we classified what store for poor. I cannot image that there are any communities not wanting affordable prices.

    probably most unknown stats about people living in the projects

    45%- working class
    43%- disable/special needs & veterans
    11%- receive welfare

    I never understood why residence of each buildings ren’t the ones employed to maintain the grounds

  • There are plenty of stores servicing the Houses further down Myrtle. The fact is the neighborhood is changing and there are people locally who don’t need a 99 cent store, or need one that is a bit more up market. That being said, I think you are all underestimating the buying power and needs of the population in Ingersall… don’t tell me all they aspire to is a McDonalds and a cheap Chinese take out.

  • There are plenty of stores servicing the Houses further down Myrtle. The fact is the neighborhood is changing and there are people locally who don’t need a 99 cent store, or need one that is a bit more up market. That being said, I think you are all underestimating the buying power and needs of the population in Ingersall… don’t tell me all they aspire to is a McDonalds and a cheap Chinese take out.

  • I have tried to give Catsimatidis’ Red Apple store, located in the downstairs of the Andrea bldg on Myrtle and Ashland, my money. But the last two times I walked into the store to buy something, I left without buying anything because the store is INSANELY, uncommonly, FREEZING — more so than any other store I’ve ever been in, uncomfortably so. Instead, I went upstairs to the CVS. The clerks at the Red Apple wear turtlenecks in the summer. I have asked many times why it’s so cold and they say the building is screwed up and that it can’t be fixed. It’s the most god-awful waste of money, and it makes it really undesirable to shop there. Wondering if these new buildings will be just as shoddy.

  • I’m over this idea that there is something wrong with the businesses on Myrtle…. why can’t they service all the residents of the area. There are plenty of nice stores around the UWS projects including a Whole Foods. I’m sure organic Chinese Food would be more enjoyable from a quality of life POV than some crappy fast food version delivering to the Ingersoll residents.

  • I’m over this idea that there is something wrong with the businesses on Myrtle…. why can’t they service all the residents of the area. There are plenty of nice stores around the UWS projects including a Whole Foods. I’m sure organic Chinese Food would be more enjoyable from a quality of life POV than some crappy fast food version delivering to the Ingersoll residents.