Barclays Center Makes it to the Map


The Post reports that “Barclays Center” has been added to the online version of the subway map, as one can see above. Here’s the back story, from the Post:

The transit hub — which connects to the under-construction arena set to open in September and serves nine subway lines plus the LIRR — was revised online to “Atlantic Avenue-Barclays Center” as part of the agency’s first naming-rights deal approved in 2009. Printed subway maps and station signage won’t be updated until the summer, said officials yesterday. Barclays Center developer Bruce Ratner has agreed to pay the MTA $200,000 over 20 years for the name change.

Meanwhile, Atlantic Yards Report weighs in on the name change, calling it “sloppy”: “Well, the MTA was a wee bit sloppy. After all, the subway hub is known as Atlantic Av/Pacific St. The entrance to the N/R/D lines running along Fourth Avenue originally had both names, as indicated in the screenshot from a May 2011 map, below. By that logic, the station along those lines should be renamed Pacific St-Barclays Center. Was the MTA so concerned about getting the arena mentioned that they’d mislead straphangers?”

We don’t know if any of this really qualifies as news, but the $200,000 over 20 years stat does jump out. UPDATE: The Post did not make it clear that it is $200,000 a year over 20 years for the naming rights.
MTA Updates Subway Maps to Include Barclays Center [NY Post]
Sloppy! MTA Updates Subway Maps to Include Barclays Center–and Excises Pacific Street [AY Report]

19 Comment

  • The only place where the Atlantic and the Pacific meet.. yuk yuk

    Hey, wasn’t this MTA land? They kinda get to do this….. Pacific makes less sense as far fewer folks would understand where this was….

  • Always struck me as one of the weirdest parts of this…how low those naming rights were, especially considering how utterly broke the MTA is. $200k (over 20 YEARS!) to get on one of the most iconic maps in existence. Let’s fire up some kickstarters to rename some stations.

  • this obsession with anything AY reported is really tired.

  • The Post claims the naming won’t occur inside the stations until the Summer, but that’s not entirely true. Some new nameplates that say “Atlantic Ave- Barclay’s Center” have started appearing on the lower-level B/Q platforms in that station. Granted, many of them are covered up with brown paper and duct tape, so perhaps their intent is to “reveal” them once the stadium is completed, but good luck with that since the first thing antsy late-night platform-waiters do is fiddle with stuff like that.

  • they should stick with pacific that would confuse alot of people.

  • So are they totally dropping Pacific Street from the name? Typical East Coast bias…

  • actually, I think this is much clearer. I never understood why the two stations had different names if they are, fundamentally, one station. now you can simply take any of those subway lines to Atlantic/Barclay’s.

  • Lets face it, regular brooklyners wouldn’t be phased if they renamed it Sellout Blvd. Inc. We all know where it is and how to read a map. This is for visitors, tourists, stadium events. I always thought 161 / yankee sadium should just be called Yankee Stadium, but hopefully they can incorporate atlantic/barclays on the in-train LED’s so as to avoid the Paris syndrome of millions who missed the stop walking around dazed asking for directions.

    Personally, i’d advocate for just “Barclays Ctr” in bold blinking letters to achieve the goal “if you don’t live here, get off at this stop”.

  • i hope this means that they’ll help to pay for cleaning up after events at the stations, as well as for added officers needed to herd the massive crowds and keep brooklyn safe.

  • And will they run trains more frequently when a game ends similar to the way [I'm told that] they do at Yankee stadium?

    And if so: WooHoo!

  • And will they run trains more frequently when a game ends similar to the way [I'm told that] they do at Yankee stadium?

    And if so: WooHoo!

  • That’s two major train stations for Ratner in the past couple of years. The completion of downtown “Ratnerville” is well under way.

    Meanwhile, dollar-a-year Mayor Mike Bloomberg has managed to quadruple his net worth in the past decade, making him the 11th richest American. Nothing fishy going on here.

    • Yes clearly the changing of a subway station to reflect the major attraction above it, (which happen to be built by FCR) is the secret to making Bloomberg’s media quadruple in value.
      So Obvious!

  • That’s two major train stations for Ratner in the past couple of years. The completion of downtown “Ratnerville” is well under way.

    Meanwhile, dollar-a-year Mayor Mike Bloomberg has managed to quadruple his net worth in the past decade, making him the 11th richest American. Nothing fishy going on here.

  • That AY Report guy is really desperate for copy.