StreetLevel: New Coffee Shop for 4th Avenue

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As noted in a Food & Drink Roundup a couple weeks ago, 4th Avenue has a new coffee shop. Cafe 474, which is between 10th and 11th streets, has cups of drip starting at $1.50 and shots of espresso for $2.25. There’s also an assortment of baked goods from Blue Sky and Little Buddy. One of 474′s owners used to run a coffee truck. GMAP

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  • $2.25 for a shot of espresso is pretty effin expensive.

  • The croissants are from Balthazar Bakery, the muffins from Blue Sky (AMAZING!) and other baked goods are from Little Buddy (which if you haven’t been there yet, you NEED to go). That place is incredible.

    Coffee is fair trade.

    I like the porch. Nice place for a coffee and a smoke.

  • benson

    Damn it!

    My sister is thinking of opening a cafe’, and I implored her to open up a shop on this stretch of 4th Ave. She diddled and daddled, and looks like someone beat her to the punch.

  • daveinbedstuy

    That “porch” has so much more potential than for four chairs. :(

    And, no smoking, of course.

  • Benson,

    You should try to get your sister to talk to the folks at Stumptown coffee about opening a branch in Park Slope (they used to be based in Portland, Oregon, but then the guy who started it just up and moved to Brooklyn last year and now have a roasting plant in Red Hook).

    The first Stumptown coffee shop opened a couple months ago in the base of the new Ace Hotel in Manhattan and if she opened one in Park Slope, she would put the rest out of business. ;)

    It’s more something for 7th Avenue though, I’d think.

  • Dave,

    The coffee shop I go to daily (Cafe Regular Du Nord) has a few seats right outside the door like this and not only is smoking allowed, but they have a place for the butts.

  • And actually that red and black thing right by the door looks like an ashtray, no?

  • quote:
    Nice place for a coffee and a smoke.

    i can guarantee if you smoke in that pergola or whatever the hell it is, someone is gonna give you the stink eye fer sure.

    what’s “fair trade” coffee mean. sounds like one of those made up eco-fascist terms?

    is 2.25 a lot for expresso? i dont think ive ever had expresso
    *rob*

  • yeah that IS an ashtray!

    *rob*

  • Re Stumptown: Roots Cafe (18th and 5th) serves Stumptown (and sells beans.) So nice to have in the hood. Not quite park slope, but close enough.

    The place that used to be in the cafe space pictured used to have great tamales and soup…they should bring that back-

  • benson

    11217;

    Thanks!

    Excellent idea!!

  • daveinbedstuy

    “what’s “fair trade” coffee mean. sounds like one of those made up eco-fascist terms?”

    It is.

  • Fair Trade is an organized social movement and market-based approach that aims to help producers in developing countries and promote sustainability. The movement advocates the payment of a higher price to producers as well as social and environmental standards. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate and flowers.

  • DH, I think you’ve cut and pasted that before!

  • “DH, I think you’ve cut and pasted that before!”

    Indeed I have (that’s creepy you remember that!!)

  • Oh I love Stumptown coffee and I am not one of those coffee purists at al – gimme a cup with plenty of milk and sugar, but when i tried Stumptown it was sooo tasty! The little cafe Trois Pommes on 5th and Garfield serves it

    that’s great though that a cafe opened up down there – I hope people go as it’s not well trafficked with pedestrians
    Love little Buddy – I go there every few weeks on 5th and 18th-

  • Stumptown is great – much better if you buy the beans yourself and make it in a french press.

  • Park Place:

    There are a number of places in Park Slope which serve Stumptown coffee (Get Fresh Table and Market does on 5th Avenue) but an actual outpost of the shop would make BANK in these parts!

    I’d pray for an Intelligentsia too, but doesn’t seem they are expanding into the NYC market right now.

    For now I’ll make due with the delicious La Colombe at Cafe Du Nord.

  • ah I love La Colombe too
    Parco serves it on 7th and 15th

  • “For now I’ll make due with the delicious La Colombe at Cafe Du Nord.”

    La Colombe (the one on Lafayette and Prince) is awesome. Didn’t realize other places serve their beans. That’s great.

  • daveinbedstuy

    I believe La Colombe on lafayette is owned by the shop that originated in Philadelphia, La Colombe Torrefaction, or maybe a franchise. it is indeed excellent coffee.

  • Honestly, Cafe Regular Du Nord is probably the cutest coffee shop I’ve been anywhere in NYC. It really transports you to another world (I was going to say Europe, but I know a certain someone here hates Europe). :)

    It actually reminds me of a cafe in Paris I went to once.

    Decor is amazing, pastries are delicious (Sullivan Street) and the La Colombe is perfect. They make the best latte I’ve ever had.

    And it’s tiny so people don’t hang around and stare blindly at their computers all day. It has a couple seats and that’s it.

  • Benson,

    Tell your sister to open up shop on 3rd Ave there in need of one.

  • daveinbedstuy

    OK…I’m going to go get an espresso.

  • quote:
    Fair Trade is an organized social movement and market-based approach that aims to help producers in developing countries and promote sustainability. The movement advocates the payment of a higher price to producers as well as social and environmental standards. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate and flowers.

    zzzz i fell asleep after social movement

    *rob*

  • NOTHING beats a 50 cent cup of cafe bustelo real columbian coffee sold at bodegas. much stronger and more flavorful, and CHEAPER, than these gazillion new pussified coffees that have sprung up in the last 5 years or so

    *rob*

  • I got it!!

    Rob is a younger, gayer Archie Bunker!

  • “zzzz i fell asleep after social movement”

    Rob, don’t you know that everything you consume has to represent your larger being and purpose on this planet?

  • daveinbedstuy

    I’ve got my espresso now so I’ll just sit back and enjoy the lively banter!!!

  • dipster, that’s a horrible thing to say lol. i think im more george jefferson like actually.

    *rob*

  • Rob, didn’t you know that nothing you do should represent anything nor should you do one thing to help your fellow man or planet.

  • DH:
    was thinking more Mr. Magoo

  • daveinbedstuy

    A combination of Mr. Wilson & Dennis the Menace.

  • I’m sure Minard is cursing this place while he sips his cup of Sanka

  • DH,

    I’m sure Minard is having his afternoon TEA served to him right now in the parlor.

  • daveinbedstuy

    Bart Simpson???

  • daveinbedstuy

    11217…I have the best most obnoxious coffee pot. It’s antique Mexican sterling silver and is a combination pot, creamer, sugar caddy and bell on the top. The bell of course is to ring the help when the coffee is finished or becomes too cool.

  • benson

    Minard will not go to any cafe that only has one bathrooom!

  • That sounds AMAZING Dave!

    I know what I’m asking Santa for next year!

  • “Rob, didn’t you know that nothing you do should represent anything nor should you do one thing to help your fellow man or planet.”

    Good one, blondie. It’s the disconnect, though. It’s feeling like you’re helping others by simply drinking coffee. I don’t want to be all “I lived in villages where this stuff was happening,” but I have. And generally it does some good, but seemingly not enough for that feel-good feeling you get from this enlightend consumerism.

  • “Minard will not go to any cafe that only has one bathrooom!”

    BWAHAHAHAHAHAHA.

    HIGHlarious, Benson!

    Truly.

  • “englightened consumerism” is an AWESOME term jessi and totally is what i find so barfish about the lifestyle. it’s like b-otch you aint englightened about anything that really matters, stop playing phoney

    *rob*

  • daveinbedstuy

    Yes, and shillstoner will not go into any coffee shop that incorporates stainless steel into the hearth kitchen area.

  • “i can guarantee if you smoke in that pergola or whatever the hell it is, someone is gonna give you the stink eye fer sure.”

    That’s when you blow the smoke in their stinky eye. Hate the passive-aggressive smoker haters.

    – Soon to be ex-smoker

  • Jessi,

    Fair enough and to be honest, while I like the idea of fair trade, I don’t even know enough about it to know if my La Colombe is.

    I only mentioned it because I like supporting local businesses and read that this place does serve Fair Trade so thought I would mention it in case any readers cared.

    The only thing I’m helping when I drink coffee is my sanity. And by that measure, I should probably have another. :)

    Seriously though, I see your point and agree, although I do like to do what I can when I can. If given the option between Fair trade and not, I’d choose the former unless it tasted like rat poison.

  • benson

    Hey, this could be the source of a whole new line of Brownstoner jokes!!

    _____ will not go into any cafe that doesn’t have _____.

    Anyone want to take a stab at it?

  • Benson will not go into any cafe that doesn’t have fedders A/Cs

  • 11217 won’t go into any cafe unless it’s in Park Slope.

  • daveinbedstuy

    DIBS won’t go into any cafe that doesn’t have Mexican kitchen help.

  • daveinbedstuy

    bxgrl will not go into any cafe that doesn’t have a picture of benson on the dartboard.

  • daveinbedstuy

    benson…I just remembered and forwarded to Mr B the info you passed on about your BIL.

  • Kensingtonian

    Kens will not into any cafe that doesn’t have goat milk

  • Kensingtonian

    This is gonna go down as one of the memorable posts of 2010.

  • Kensingtonian

    will not go. Ehhh, I need coffee now too!

  • Rob will not go into any cafe period

  • 11217 -
    Intelligentsia is indeed in the NYC market and wanting to expand. The chocolate place on 7th used to have their coffee and a place in Manhattan by city hall has it. There was talk of a place opening in South Slope that had it, but I didn’t follow up. I used to work at the original one in Chicago a gazillion years ago and keep up with those guys.

  • Oh wow, thanks for the info WTbound! I mean…I know they serve Intelligentsia at a few places (they also have it at Get Fresh Table and Market on 5th Avenue I mentioned earlier) but I meant like a free-standing coffee shop.

    I guess it’s the same that places carry these brands, but I just like the actual Intelligentsia coffee shop on E. Randolph in Chicago so much that I wish they’d open up a full fledge operation here.

    Someday. NYC is SO behind the times when it comes to coffee. We are just in the past couple years starting to get it.

  • The original Intelligentsia was on Broadway, the roasting works was in Old Town. I left Chicago before the Randolph St. place. But I know they sent an employee to NYC last year to scout the market, so soon, hopefully.
    Btw, I didn’t know Get Fresh had it. We used to roast a coffee there from a Brazillian estate called Fazenda Vista Allegra. I would LOVE to get my hands on that.

  • quote:
    NYC is SO behind the times when it comes to coffee.

    ::rolls eyes::

    yeah, as if coffee needs get even more expensive or snooty. please. you squish water thru beans and you have coffee.

    *rob*

  • I don’t want it any more expensive Rob. Just tastier.

    Until recently when Stumptown, La Columbe and all these others came into town, NYC had shit for coffee.

    I’d rather drink lighter fluid than Starbucks.

  • oddly, i DO like starbucks coffee (and im NOT trying to be contrarian). i treat myself to their plain hot or cold coffee sometimes.

    ive been a coffee drinker since i was THREE!!!! i refused to go to school until i had at least 2 cups of coffee. it was great, it kept me focused, but the teachers hated the fact that every morning like clockwork i had to pee like a racehorse at like 10am. we also had a youre only allowed to go to the bathroom twice per semester rule :-/ which was ridiculous. anwyay, whatever. i guess ill have to try it. the only kind of coffee i dont like is weak coffee.. but i can never really tell the difference much between brands. maybe all the brands ive tried are basically the same tho, i dont know.

    i will say im not a huge fan of maxwell house and foldgers, which is essentially what i grew up on

    *rob*

  • “oddly, i DO like starbucks coffee (and im NOT trying to be contrarian). i treat myself to their plain hot or cold coffee sometimes.”

    Rob – next time you’re going to get coffee near the office let me know – I’ll take you up to La Colombe (Lafayette and Prince) – we’ll be in and out (no homo) in the time it takes to wait in that retarded line at the Spring St Starbucks.

  • yeah the line in that specific starbucks is RIDICULOUS! the cool thing about that place tho is that it’s so packed, you dont have to wait in line. just go up to the bar where they drop off the specialty coffees and iced coffees, pick one, and just walk out

    *rob*

  • “just go up to the bar where they drop off the specialty coffees and iced coffees, pick one, and just walk out”

    haha – i’ve done that before. people are so clueless, especially euro tourists.

  • im not saying ive ever done that, but i have been tempted many many times, and it’s very easy hahahah

    *rob*

  • Intelligentsia = Southside Coffee

    excellent french press and expresso

  • The soup & tamale place that used to occupy this place was great – really reasonable prices & good food. I’m sorry to see yet another coffee place cropping up, though I suppose the location, near the subway, makes good sense. Yes, Regular was a fine cafe, but the whole business with Martin leaving has made a lot of customers (me included) less enchanted with it, & it looks a lot quieter than it used to be when he ran it. Regular had a loyal crowd …

  • ANYway, to get back to the point….the owners have done a fantastic job renovating this coffee shop and chosen baked goods from excellent spots. I was also a fan of the soup/flowers/tamales place that was there before, but Cafe 474 is operating at a completely different level. It’s a godsend to have a place like this en route to the subway. Stop in and give it a try.

    And in terms of their pricing? Nothing beats the outrageous coffee places at Grumpy, please.

  • Re: fairtrade chat above, the coffee at 474 is from Crop to Cup. Disclaimer: i work for c2c. Responding here to clear up confusion over the fairtrade issue. There’s a difference (though they are not mutually exclusive) between fairtrade (a certification) and this coffee’s program (info about it on Crop to Cup website’s About Us page). Apologies for the horrible layout of our page :) Hey, at least the info is up.

  • 11217 Southside in South Slope makes and sells Intelligentsia coffee.