A couple of weeks ago, we noticed that Mikey’s Hook Up on Front Street was handing out free tote bags. Turns out it was to celebrate the one year anniversary of the all-things-Mac outlet’s second location. We were curious to know the difference between its Dumbo clientele and the patrons at its original location in Williamsburg. So we asked. Not surprisingly, higher-end models sell better and mid- and lower-end Macs dominate in Williamsburg; and the ‘Burgers tend to run their machines into the ground before springing for a new one. Dumbo residents—and the creative professionals who work there—tend to buy a new machine after three years or so, rather extending the life of their current computers. No word on which store has the better ping-pong players.
Streetlevel: Mikey’s Hooking Up Dumbo [Brownstoner] GMAP