While Williamsburg has been indelibly branded with the hipster label for the last decade or so, luckily the marketing campaigns of developers in the area have cast a much wider demographic net. To wit: When Steven Leeds and Rachel Hott, empty nesters from Montclair, started looking for a place to move in the big city, they fell in love with a three-bedroom pad at The Aurora overlooking McCarren Park. (The 1,400-square-foot apartment was originally listed for $1,200,000, but the fifty-somethings snagged it for $999,000.) Before signing the contract, however, the couple insisted on timing the walk from the new development to the L train station. Luckily for them (and the developer), it clocked in at a commuter-friendly six minutes. They moved in last month, and can’t get enough of their new neighborhood, especially McCarren Park. I have never seen so much activity, Dr. Hott said. There is break dancing and tai chi and soccer. In case they need any tips, The Times also has a close-up this weekend on the neighborhood to the north: Greenpoint.
The Hunt: The Six-Minute Test [NY Times]
Living In: Greenpoint, Brooklyn [NY Times]