Our friends at Lost City have the scoop on the F. Martinella deli opening at 117 Court Street that we’ve been obsessing over since last Fall. We reported that the sign promising a Boar’s Head deli had been replaced by one advertising the Martinella company, in operation, it said, since 1949. Yet no one had heard of it, and it had no Web presence. Someone wrote in to Lost City with this bit of sleuthing: Boar’s Head CEO’s last name? Robert S. Martin. Its President? Michael Martella. Get it? Martin + Martella = Martinella. As for “F.” in “F. Martinella”? Turns out Boar’s Head was founded in 1903 by Frank Brunckhorst, or F. Brunckhorst. Nice one!
Nice Conspiracy Theory [Lost City]
Streetlevel: No Boar’s Head for 117 Court Street After All [Brownstoner]