The New York Times delved into a seller’s woes this weekend, with the tale of one Yvette Folk. She picked up a Ditmas Park one-bedroom (at, a reader suggests, 1701 Albemarke Road) for, ahem, $16,000 back in 2002, and tried for eight months to get around a quarter of a million dollars for it. Might be hard to generate sympathy for someone who has, until the roller coaster market, had such real estate luck, but her trials could be instructive to some of you out there thinking of selling. She had to do more than lower the price $5,000 or $10,000, more than throw a coat of antique white on the walls (which she only conceded to doing after the broker pushed for it). There was the staging and re-photographing of the place, and finally taking a lower bid from a more attractive candidate. Anybody else have tales of creative selling techniques?
When It’s Not Enough Just to Cut the Price [NY Times]