Ikea is Everyday People

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The Times’ “Critical Shopper” columnist has concluded that it’s time to “make lemonade” when it comes to how Ikea’s presence in Red Hook is viewed:

Sure, it furthers Red Hook’s transformation into the Paramus Park shopping mall in New Jersey. Yes, it may bring traffic and inauthenticity to the area. But walking through the maze of home furnishings, I saw what I love about Brooklyn: everyone. A middle-aged woman was buying bathroom slippers; a gay couple was deciding on a kitchen countertop; two Muslim women in beautifully printed silk head-scarves were inspecting the sliding walls of a bedroom closet; a Latino family was deciding on bunk beds for their excited daughters. This store is for everyday Brooklynites needing something cheap and relatively well designed, even if the stuff is of dicey quality and doesn’t last forever. When you see Ikea furniture on curbs around town, at least you’ll know that these everyday Brooklynites can still afford to live in Brooklyn.

How does the columnist know the gay couple, Muslim duo and Latino family are all Brooklynites? Eh, let’s not sour the lemonade—think he’s got a decent point?

A Diverse Brooklyn, With Meatballs [NY Times]
Photo by madaes

By Gabby |