The ground-floor windows in part of Shaya Boymelgreen’s development on Atlantic and Smith have started advertising the coming of the Nu, the boutique hotel that’ll occupy a section of the building. The 93-room Nu will be operated by Hersha Hospitality, which said it was going to put $6 million into finishing the property after it bought it off Boymelgreen earlier this year. The hotel experience will be “like wearing your favorite t-shirt with a beloved pair of jeans,” according to its (incomplete) website, and if the rendering included is accurate, some or all the rooms will sport hammocks. The site says the Nu will be open sometime this summer but doesn’t give any indication of the going rates. What we know, for now, is this: “The perfect fit for Brooklyn, Nu Hotel is smart, clean, elegant, simple, cool and confident and most of all casual. Nu is all about you.”
Nu, Nu Thing at the Smith: Boymelgreen Passes Baton GMAP