IKEA’s hired hands were setting up a 20×20 cardboard box in Cadman Plaza this morning. The contents of the “studio apartment,” which is “flat packed for your convenience,” include a sofabed, coffee table, rug, laps, curtains, accent pillows, media center, sideboard, bookshelves. The retailer, which is opening its Red Hook location on June 18th, is installing the pop-up boxes in various spots around the city, including Union Square and near the Brooklyn Public Library.
Red Hook Ikea Mania: Pop-Up Rooms, Cardboard Landmarks! [Racked]