Athena Prices a Big Fat Myth?

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A reader writes in to say he feels misled by how prices were determined for 245 16th Street, aka the Athena:

I was one of the first to be shown the new 245 16th St. building. We met with the listing agent prior to the internet launch and saw all units, which were listed at 695K. After two weeks of being advised of considerable interest, we submitted our bid. After two days of deliberation, we received news that the units were now being offered at 795K and not 695K. This may be legal, but wrong. Buyers beware that this building has gone up in price only after testing the market.

On the one hand, this sounds like some welcome positive news about the market (though it’s hard to imagine a whole lot of buyer enthusiasm for this place). On the other, it’s tough luck for the buyer above. What do you think? Uncool on the part of the seller or just a case of “You snooze, you lose” for the buyer?
BK Developers: What Are They Thinking? [Brownstoner]
245 16th St. Listing [Douglas Elliman] GMAP

By Gabby |