A reader from Greenwood Heights tells us that two developments in the area have recently been rechristened: Six on Sixth, at 18th Street, is now being called Vanguard 6, while The Fusion on 20th Street has been rebranded “284 Twentieth Street. (“Vanguard 6″ has switched brokerages along with names: the building is now being sold by Aguayo & Huebener rather than the Developers Group.) Unsurprisingly, the marketers didn’t choose to go with the nicknames some in the neighborhood use to refer to the buildings (The Cruise Ship and The Confusion, respectively). Think the new names will help lead to new sales?
Vanguard 6 [Aguayo & Huebener]
284 Twentieth Street [Corcoran]
New Development: Fusion on 20th Street [Brownstoner] GMAP
Unfortunate New Neighborhood Name: Sun Slope [Brownstoner] GMAP