Brooklyn Hospital Banks on Gentrification

Fort Greene’s Brooklyn Hospital Center is hoping proximity to condos like One Hanson Place and the Oro will help keep it in business. The 464-bed hospital, which emerged from bankruptcy in September, wants to increase its patient base by luring the area’s affluent new residents; to help achieve that goal, it’s putting $40 million into capital improvements and is going to start focusing on new programs like cardiac services, weight management, and back pain. And while the hospital wants to convince deep-pocketed newcomers that its services are up to snuff, it’s also being called on to not abandon its its Medicaid and Medicare patients, who currently make up 80% of the hospital’s patient base. Think it can do both and turn a profit?
After Bankruptcy, a Hospital in Brooklyn Looks To Rebuild [NY Sun]
Photo by Scott Bintner for Property Shark.
Feb 13, 2012 | 10:33 AM