A new 4th Avenue condo is temporarily taking up prime 5th Avenue space. The marketing team for 4th Avenue’s Argyle, a 12-story development on 7th Street, is opening a sales center on foot-traffic heavy 5th Avenue, between 1st and 2nd streets. The sales center’s construction crew said the space would probably be completed within the next few days, and that it would include a model bathroom and kitchen (see photo on jump). Corcoran is handling sales for the Argyle, an L-shaped building designed by Meltzer/Mandl. And how much sense does it make to market a 4th Avenue condo on 5th? A lot, according to one of the crewmembers sprucing up the sales center. So many people have come in here and asked what we’re doing, he said, that I think these apartments are going to sell in a flash.
Is it a pattern? [Bklynking] GMAP
Development Watch: 410 Fourth Avenue [Brownstoner]