Brokerage Switcheroo at PLG Condo Project

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The 15-unit condo at 2233 Caton Avenue, Lefferts South, has been taken out of the Developers Group’s marketing hands and passed along to a team at Prudential Douglas Elliman. Three of the building’s units went into contract c/o TDG, according to Hakim Edwards, one of the Elliman agents who’s now marketing the building’s remaining nine units (the sponsor sold the other three). Prices haven’t dropped at the condo since March, and are running between $399,000 and $499,000 for two-bedrooms ranging from 831 to 979 square feet. To drum up interest, Elliman is planning on staging units and is co-broking between 5 and 6.5 percent, as opposed to TDG’s 4 percent. Any drama, scandal or intrigue behind the brokerage switch? Not really. “We have more of a network of brokers than the Developers Group does,” says Edwards. “And the Developers Group had the misfortune of not working with a finished project.”
2233 Caton Avenue Listing [Prudential Douglas Elliman]
New Development: The Oddly-Named Lefferts South [Brownstoner]

By Gabby |