Cobble Hillers are finally going to have a place to buy mass-produced ironic t-shirts while supporting conservative politics—that’s right, Urban Outfitters is coming! Racked reports the behemoth retailer has inked a deal at 164 Atlantic, the landmark building that’s recently seen a spiffy makeover care of Two Trees Management. The location will likely be Urban’s second in Brooklyn; the chain is also rumored to be eyeing a Williamsburg outpost. Williamsburg is one thing, but doesn’t the Heights-Cobble Hill axis seem a little mature for Urban’s target demo? Then again, the opening may be perfectly timed to coincide with the influx of NYU kids. A match made in heaven.
Urban Outfitters Signs Up for Brooklyn Outpost #2 [Racked]
164 Atlantic Avenue Nearing Completion [Brownstoner] GMAP